Tag Archives: Jack in the Box

How to Change Culture through Experience Design

Photo: Jack in the Box on the South Zapata Highway in Laredo, Texas, by Billy Hathorn. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

“The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton, American businessman and entrepreneur

In “It’s Time to Rethink the ‘Employee Engagement’ Issue,” Josh Bersin states that “If your people love their work and the environment you have created, they will treat customers better, innovate, and continuously improve your business.”

Want to learn how to create a sustainable culture of learning and innovation? Join Andrew Walpole, Manager of Experience Design, Jack in the Box, Inc. and Megan McGuinness, Director of Jack’s University, Jack in the Box, Inc. as they present “Your Most Important Customer is Your Employee: How to Change Culture through Experience Design” during the Total CX Leaders Conference June 3-4 in Miami, Fla.

In this session, you’ll experience a compelling and inspirational case study of Jack’s University’s transformation from a simple internal training function to a thought-leader empowered to change the company culture.

Total CX Leaders Conference will help you “learn how to listen to your customers, understand their differences and set the foundation to build a road map to create a seamless experience for modern customers.”

Join Andrew and Megan at Total CX Leaders Conference (TCXL) 2015 in Miami. Register today!

Stay connected with TCXL15:
- twitter.com/#TCXL15
- linkedin.com/Total Customer Experience Leaders
- facebook.com/Total Customer Experience Leaders

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.

Jack in the Box and Social Media

Jack in the Box, a fast food chain, has recently undergone a change in corporate image. After its mascot/CEO/anti-Ronald McDonald character was hit by a bus during the Super Bowl, the company set up a website: hangintherejack.com, essentially opening the corporate brand up to the social networking sphere. LATimes reporter, Dan Neil discusses the social media efforts in his recent article, Jack in the Box feeds the social media beast. Neil says, the six-week “Hang in There Jack” campaign (Secret Weapon Marketing, Santa Monica) was a remarkable document: a 360-degree social media event that mocked even as it exploited the power of YouTube, Twitter, Facebook and Flickr. Along the way it leveraged irony to the breaking point with “viral” cellphone and faux-paparazzi videos, ring tones and texting. Among the crowd-sourced content were 27 get-well videos from fans, some quite brilliant. Neil also discusses the distasterious efforts fo Skittles when it decided to use Twitter to promote the brand. So is social networking tricky for big corporations or is it a case by case basis? We’d like to hear your thoughts.