Tag Archives: iTunes Apps

Creating Value For Your Customers Through Mobile

If there’s one consistent theme that we hear when it comes to mobile, it’s that unwanted mobile marketing can feel intrusive, or be viewed as spam, whereas the right mobile content at the right time can be extremely effective. When you are providing real value to your customers through your mobile content it builds loyalty and engagement.

The HealtheHorizons’ visioncheck app, which is available free on iTunes right now, is a perfect example of providing such value. As part of Allergan’s HealtheHorizons’ wellness programs, the app is a unique application for screening three common eye diseases in diabetics. Targeted at active individuals with limited time and desire to see a doctor, the app provides quick, useful vision tests, and more information on common questions and concerns, it also further encourages one to contact an eye care professional. This video explains further:

Mark S. Miller, Director of Marketing ‘ Channel Strategy, Allergan , Inc. will be speaking on this topic more at the upcoming Mobile Marketing Conference in Miami.

At his session, you’ll learn:
‘ How Allergan leveraged apps and tablets to build disease awareness and education
‘ Key drivers impacting consumer decisions
‘ How mobile can save time and money

Save 15% when you register with code TMMC12DIGITAL here.

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Are you taking advantage of the iTunes Apps Store?

I recently found a post by Ben Lorica which looked into the best selling apps at the iTunes store. According to his post, the top sellers are apps dealing with sports, education and entertainment. Read his analysis.

After having a chance to browse the iTunes Apps store, I found a few companies who have already started to use it to their advantage. Slate has a Poll Tracker ’08. ESPN has a few apps as well. What could something like this do for your company? Have you seen a great example of companies taking advantage of the iTunes Apps Store?