Tag Archives: iphone

This Week In Market Research: 2/23/15 – 2/27/14

5 Ways to Maximize Your Mobile Marketing Strategy

Privacy Concerns: 8 Practices in data collection from getting permission from users to being transparent

Brands Must Take Advantage of Twitter’s Personal Touch: Assessing brands response rates

Consumer Trend: What Are We Eating?… We cant even remember

How MasterCard Is Taking Biometrics to The Masses: Making biometrics mainstream and increasing investment in cybersecurity

4 Ways Data Visualization Makes Big Data Easier

Talking to the “Post” Generation: 6 Tips to reaching the under 14 crowd and how they view social media

Defining Success in Native: How to measure success via analytics

Can Big Data Save The World? Improving businesses and then in turn the world

It All Starts With Listening: Listen to your customers, prospects, and dissenters

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

This Week in Market Research: 10/13/14 – 10/17/14

3 Ways to Use Crowdfunding for Market Research

The Big Players in Big Data: An Infographic via SmartData Collective

The Feds Ignore Market Research: Agencies issue too many contract without doing basic research

Can Big Data Stop the Spread of Ebola? How mobile mapping can help

The Cloud Business Case: Insights on how to grow and Save via Forbes

Duality of Big Data: The helpful and harmful aspects

3 Tips to Create a Multichannel Strategy That Works

The Customer Is Always Right: 4 Ways TO Improve Your Customer Service Right Now

Big Data and the NHL: How the Toronto Maple Leafs bet on Big Data

11 Best Practices for Business Intelligence

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

The Most Memorable Product Launches of 2013 Connect Emotionally with Consumers

A recent survey ‘Most
Memorable New Product Launch,’
conducted by Sentient Decision Science and
Schneider Associates, shows marketers and brand strategists just how important
it is to connect consumers emotionally to a
The 2013 MMNPL survey used cutting edge research
methodologies to measure emotional connections between consumers and products.
The top 10 products that ranked highest over their competitors have consumers
more likely to purchase products that evoke a positive emotional connection.
‘As marketers we’ve always known that emotion is key to
moving consumer behavior. What is different today is that we now have
neuromarketing research techniques that can quantify the degree of emotion
consumers are feeling,” said Chief Behavioral Scientist at Sentient
Decision Science, Aaron Reid, in a statement.
The highest ranked product launches in the 2013 MMNPL survey
are Windows 8 (1), Twinkies (2), iPhone 5C (3), Taco Bell Doritos Locos Tacos
Cool Ranch (4), Wendy’s Pretzel Bacon Cheeseburger (4), Burger King Satisfries
(4), iPad Mini (5), Microsoft Surface (6), Vaseline Spray & Go Moisturizer
(7), McDonald’s Steak, Egg & Cheese Bagel (8), 2013 Dodge Dart (9),
Nintendo 2DS (10), and 2013 Toyota Corolla (10). 
This research validates the link between emotions and memory
for successful product launch marketing. The findings are also significant
because each year of the survey’s 12-year history has continued to emphasize
the difficulty consumers have in recalling products (55% couldn’t name a single
new product in 2013, an improvement from 67% in the election year of 2012).
Other findings include:
  • Among grocery products, the re-launch of Twinkies
    ranked the highest in terms of awareness and purchase
    conversion, indicative of the emotional response consumers experienced
    when the product disappeared from shelves.
  • Wendy’s, Taco Bell, and Burger King are in a dead
    heat when it comes to awareness. But, the new Doritos Locos Taco had
    a higher conversion rate than either of its competitors.
  • Gender differences are disappearing when it comes to
    recalling new products. There no longer statistical difference between men and
    women, compared with an 11 percent difference two years ago.
  • Recognition for products is generally much higher than
    actual purchase conversion. Only Windows 8 showed a notable conversion
    rate (15%) compared with the next top tech product, the iPhone 5C (4%).
  • Awareness of products increases among consumers citing more
    media sources of information: 71 percent of those who processed six or more
    sources recalled a new product, compared with 55 percent on average.

‘This year we used Sentient Prime implicit research
technology to measure the automatic gut reaction of consumers. The results were
striking. There is nearly a one-to-one relationship between the emotional
associations with a new product and its degree of memorability in the
marketplace,’ commented Reid.
This spring, The Future of
Consumer Intelligence 2014
will explore this very topic of the emerging
role of decision science and the convergence of knowledge points – insights,
foresights, social science, marketing science and intelligence with technology
as a central driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to
the future of your business and this, is the real data revolution. This year
represents the year of the multi-dimensional marketplace, and just as the
market researcher’s role evolves, so does our third annual event. FOCI is a
gathering of the “consumer culture” collective exploring common
ground across roles and industries for translating behavioral information into
business opportunity.  We hope to see you there!
Join us at FOCI 2014
in May. To register, click here: 

About the Author: Amanda
Ciccatelli, Social Media Strategist of the 
Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. Amanda is the Editor at Large for several of IIR’s blogs
Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
. She previously worked
at Technology Marketing Corporation as a Web Editor where she covered breaking
news and feature stories in the technology industry. She can be reached
at aciccatelli@iirusa.com. Follow her at @AmandaCicc.   

Creating disruption calls for all hands on deck

Innovation wears many hats. That’s because so many of us regardless of role, culture or company size are charged with identifying fresh opportunities for growth.

Creating disruption calls for all hands on deck….synthesizing various disparate visionary information into a strategic action plan that is more than just a trend report – it’s a playbook.

When the best thinkers come together interesting conversation happens…. When committed DOERS come together, the future happens!

Abn Amro
Adept Consumer Testing
Altria Client Services
Anthony Meindl’s Actor Workshop
BAE Systems Platform Solutions
Daimler Mobility Services
Binghamton University
Bose Corporation
California State University 
Colgate Palmolive
Crewest Studio
Crown Equipment Corp
Disney Destinations LLC
Elephant Ventures
Evolution Fresh
Extend Limits
Fidelum Partners    
General Mills Inc
Fifth Third Bancorp 
General Motors
Green Food Nation
Grid Logistics
IBM Software Group
Institute of Competition Sciences
Interior Foliage Design
Johnson & Johnson
Jugaad Innovation
Mary Kay Inc
Monitor Deloite
Nestle Purina PetCare
PG&E Utility
Post Foods
Plum Organics    
Sony Electronics
Sphere Trending
Starwood Hotels
State Farm Insurance 
Telefonica Digital Spain
The Executive Office
The Fountain Group
The Hershey Company
Tupperware Brands Corporation
University of Southern California
Viacom Media Networks
Village Green Network
Walt Disney Parks & Resorts
WPP Network
The future happens at FT’13! We hope to see you there.

Idea Gathering: T-Mobile Stops Selling Contracts

“The Uncarrier” no longer offers contracts

Not just hearing but translating innovations and insights is a huge part of the value of the Total Customer Experience Leaders. Our unique idea gathering wrap-ups between sessions facilitate alignment of customer strategy inspiration with business relevant actions and have been one of our most highly rated features in the past.

Here on the blog, we’ll be presenting weekly idea gathering wrap ups of some of our favorite customer experience strategy, design and alignment news and views.
T-Mobile recently announced that it would stop selling traditional two year contracts with its phones, a move setting them apart from the other big names in the cell phone industry. In a public event T-Mobile CEO John Legere blasted these carriers including the company that just months ago almost acquired T-Mobile, AT&T. Legre stated that “Customers don’t need another AT&T, customers need someone to stop acting like AT&T’.
It’s no secret that people don’t like the long term contracts big carriers make you sign. Many people do it just to have access to the latest phone, as Legere said ‘Customers love smartphones, everyone hates contracts’.  These two year contracts originally came around for carriers to subsidize the cost of the phone upfront but customers are beginning to wonder if they’re really worth it.
Cellphone contracts are something which many consumers have begun to grow wary of and according to the New York Times the percentage of no-contract phones is expected to increase from 18% in 2008 to 30% by 2015. What’s the driving force behind this change? The biggest issue is definitely cost. 
Consumer Reports compared the costs of owning a 16gb iPhone 5 on a two year contract with big carriers or pre-paid with no contract and month to month charges. The winner of the competition was Smart Talk, a company which specializes in pre-paid, no contract cellphones. The initial cost of the phone was a whopping $650 but with two years of unlimited data at $45 a month the total cost was $1,730. 
Sound like a lot? 
It’s actually a savings of $1,110 compared to AT&T, who also caps data at 4 GB per month instead of providing unlimited data like Smart Talk. For a Verizon plan which would cap data at 2 GB per month the cost is still a little less then a thousand dollars more over two years.
Also just the idea of being locked into the same phone and company for two years is something difficult to get excited about.  Logan Abbot, president of MyRatePlan.com explained that in a no-contract system the carrier knows you can easily be gone the next month making you more valuable as a customer which (should) make customer service better.
It will be interesting to see how T-Mobile fares and if more customers begin to take Mr. Legere’s words to heart and end their contracts for the freedom and flexibility of pre-paid phones.

Jeffrey Marino is a contributing writer concentrating his focus on Business Administration, Management Information Systems, and Tech Innovations. He blogs atFordham Nights and can be reached at JMarino@iirusa.com.

Market Research Reports 391% Jump in iPhones

InformationWeek.com reports that in the United States, Research In Motion (NSDQ: RIMM) dominates with a 52% market share of smartphones. However, the situation is fluid, as evidenced by the roaring success of Apple’s iPhone, which has quickly captured 23.3% of the market. Sales of the iPhone jumped 365% in the second quarter, compared with the same quarter in 2008, according to the market research firm. RIM’s shipments of BlackBerrys jumped 29% in the same quarter.

It seems that the iPhone is somewhat buffered from the chilly economic climate. What would be interesting is to see how the Palm Pre changes the game, if any to really compete with iPhone’s market share.

RIM Owns Half Of U.S. Smartphone Market

Generator Research predicts iPhone will overtake Nokia in 2012

Jason Hiner of ZDNet posts that, Generator Research, a small firm focused on digital media and the Internet, has released a new report predicting that the Apple iPhone’s current growth trajectory will enable it to catch and surpass Nokia for the top spot in the global smartphone market within three years. The report sees iPhone growth accelerating due to a combination of the rapid multiplication of apps and the price drop of $99 for the lowest-priced iPhone. Meanwhile, Generator Research also predicts that Nokia will stumble and see its market share cut in half from 40% in 2008 to just 20% in 2013.For more information about this market research, please visit Hiner’s post here:Generator Research predicts iPhone will overtake Nokia in 2012

Market Research Through iPhone

I came across this YouTube video from the Fox Business Network with Christian J. Ward, CEO of Ockham Research, in which he unveils their new application on the iPhone called Stockrazor. Unlike the app that comes with the iPhone that allows you to solely check your stock quotes, Stockrazor gives an in-depth fundamental analysis going after cash numbers, sales numbers, and dividends. Take a look at the video here.