The USA Today recently looked at how the iPad is helping market research firms collect more information. The Olinger Group, who collects survey responses in malls, has begun to see people ask to participate in market research polls due to the new technology they are using. While there are a few downfalls, such as heat damage and potential crashes, benefits such as immediate information collection and analysis and willingness of participation by subjects make the downfalls null.
Has your company switched to collecting survey results via iPad? Would you consider doing it? Do you believe that the financial cost of the iPad is paid for via the amount of surveys that can be collected?
Image: The USA Today