Tag Archives: Intuit

How Can Social Analytics Help Provide Global Insights for Media and Entertainment?

TV shows have always spread internationally – especially between USA and UK, but never has more data been available to help compare how they are received by consumers across different countries.

Today, social data and analytics can help review UK reactions to Walking dead, House of cards and even Netflix entry into the UK vs local player LoveFilm.

Are these brands received as enthusiastically in the UK as they were in the US?

Join a complimentary webinar on Wednesday, July 23, 2014 at 1:00 PM EST with presenter Pernille Bruun-Jensen, NetBase CMO, to learn more about how Social analytics can help provide global insights for media and entertainment going forward.

Plus see the Netflix LIVE Pulse’ for Brand and hear how you can monitor your brand in real-time,too.

Pernille is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘gets the challenges of brands. She led the dramatic turn-around of Intuit’s UK operation as General Manager and Global CMO, delivering double digit growth on all dimensions, and winning #1 Best Small Workplace. She has extensive CPG experience from J&J and Kraft/General Foods.

Register for The Consumer Reaction of TV Shows Going Global – Illustrated via Social Analytics webinar today: http://bit.ly/1sf7yP7

Plus, do you want to hear more on this topic? Attend The Media Insights & Engagement Conference in San Diego, CA February 3-5, 2015. This event explores new opportunities with insights-rich decision making.

Free Webinar: The Consumer Reaction of TV Shows Going Global – Illustrated via Social Analytics

TV shows have always spread internationally – especially between USA and UK, but never has more data been available to help compare how they are received by consumers across different countries.
Today, social data and analytics can help review UK reactions to Walking dead, House of cards and even Netflix entry into the UK vs local player LoveFilm. Are these brands received as enthusiastically in the UK as they were in the US?

Join a complimentary webinar on Wednesday, July 23, 2014 at 1:00 PM EST with presenter Pernille Bruun-Jensen, NetBase CMO, to learn more about how Social analytics can help provide global insights for media and entertainment going forward.

Pernille is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘gets the challenges of brands. She led the dramatic turn-around of Intuit’s UK operation as General Manager and Global CMO, delivering double digit growth on all dimensions, and winning #1 Best Small Workplace. She has extensive CPG experience from J&J and Kraft/General Foods.
Register for the webinar today: http://bit.ly/1sf7yP7
Plus, do you want to hear more on this topic? Attend The Media Insights & Engagement Conference in San Diego, CA February 3-5, 2015. This event explores new opportunities with insights-rich decision making. Register here: http://bit.ly/1qApCPO

Intuit Breaks Down the Role of Big Data

At The Future of Consumer Intelligence 2013, IIR’s Marc Dresner sat down with Beth Schneider, Director of Corporate Customer Market Insights at Intuit, to discuss the role traditional market research plays in a world of big data. 
At Intuit, Scheider and her team get a huge amount of behavioral data, what she calls the ‘what’ data. This kind of data brings up so many questions such as ‘who’? And ‘why’? ‘I think that market research can really step in and answer that,’ she explained. ‘Understanding why something is happening helps us make the right decision at our companies.’
Schneider advises fellow researchers to find out exactly what Big Data is available at their company.  In the past, a researcher’s role has been designing a qualitative or quantitative study for clients. But today, the first thing researchers should ask themselves is: What is the right data to be able to answer that question? Additionally, Schneider said you should really understand how that data is useful. Then, figure out how to pull it in to answer the business question so that are you aren’t just relying on a single source of information.
At Intuit, the researchers have been on the journey of combining Big Data with market research. In fact, the company combined its analytics with its market researchers into a community of customer intelligence with a goal to bring all of the data that is available together.
Schneider said, ‘I think if we are in the room at the same time in the beginning, I think it works beautifully.’
Check out the full interview below:

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This spring, The Future of Consumer Intelligence 2014 will explore the emerging role of decision science and the convergence of knowledge points – insights, foresights, social science, marketing science and intelligence with technology as a central driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to the future of your business and this, is the real data revolution. This year represents the year of the multi-dimensional marketplace, and just as the market researcher’s role evolves, so does our third annual event. FOCI is a gathering of the “consumer culture” collective exploring common ground across roles and industries for translating behavioral information into business opportunity.  We hope to see you there!
Join us at FOCI 2014 in May in Los Angeles! To register, click here: http://bit.ly/MupKSc

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business Analysts. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.    

Intuit Breaks Down the Role of Big Data

At The Future of Consumer Intelligence 2013, IIR’s
Marc Dresner sat down with Beth Schneider, Director of Corporate Customer
Market Insights at Intuit, to discuss the role traditional market research plays in a world of big data. 
At Intuit, Scheider and her team get a huge amount of
behavioral data, what she calls the ‘what’ data. This kind of data brings up so
many questions such as ‘who’? And ‘why’? ‘I think that market research can
really step in and answer that,’ she explained. ‘Understanding why something is
happening helps us make the right decision at our companies.’
Schneider advises fellow researchers to find out exactly what
Big Data is available at their company.  In the past, a researcher’s role has been designing
a qualitative or quantitative study for clients. But today, the first thing
researchers should ask themselves is: What is the right data to be able to
answer that question? Additionally, Schneider said you should really understand
how that data is useful. Then, figure out how to pull it in to answer the business
question so that are you aren’t just relying on a single source of information.
At Intuit, the researchers have been on the journey of
combining Big Data with market research. In fact, the company combined its
analytics with its market researchers into a community of customer intelligence
with a goal to bring all of the data that is available together.
Schneider said, ‘I think if we are in the room at the same
time in the beginning, I think it works beautifully.’

Check out the full
interview below:

This spring, The Future
of Consumer Intelligence 2014 
will explore the emerging role of
decision science and the convergence of knowledge points – insights,
foresights, social science, marketing science and intelligence with technology
as a central driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to
the future of your business and this, is the real data revolution. This year
represents the year of the multi-dimensional marketplace, and just as the
market researcher’s role evolves, so does our third annual event. FOCI is a
gathering of the “consumer culture” collective exploring common
ground across roles and industries for translating behavioral information into
business opportunity.  We hope to see you there!
Join us at FOCI 2014
in May in Los Angeles! To register, click here: http://bit.ly/MupKSc

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at aciccatelli@iirusa.com. Follow
her at @AmandaCicc.