Quirks recently posted the most common ways to collect data for samples in the USA. They are: face-to-face, address based, RDD telephone (random digit dialing), directory listed telephone, low-incidence targeting and the internet. The article also points out that combining several different methods can prove to be very effective. Read more here.
Yesterday we reported that there has been a growth in the contact center surveying/feedback and analytics market. Today, as I found in this article from The Gazette, the market research industry is experiencing an overall growth globally. In this past year the industry has increased by 5% and the business volume was roughly $28 billion. Much of this growth has been attributed to the advent of the Internet, and more recently its increasing use within this market space. As Jean-Marc L??ger, president of Montreal-based L??ger Marketing, has said:
“In the 1970s, the question was what consumers were buying; in the 1980s, it was why they were buying it; in the 1990s, it was how they were buying it; and today the question is: what if? We’ve moved to a much more predictive model.”
Internet has provided the ability to answer this latest question in real time. As with many new tools, the use of the Internet in marketing research has raised some ethics and validity questions. Some are saying that with the Internet, making sure that samples are random become harder, and also people maybe tempted to abuse data confidentiality and privacy standards. What are your thoughts? Do you think that the Internet is a blessing or a curse for this industry?
The benefits of the internet have blossomed throughout the past decade. One area the internet is making much more efficient, is data collection for market research. According to this case study at Marketing Minds Research, they have found that better research comes when research is polled online. They also found that the following proved to be benefits when gathering data online: faster results, less expensive, the ability to affordably interview lots of people, better customer insights, better reach, better targeting, better respondent selection, easy to get verbatim comments, able to use multi media, to ensure respondents answer in context, more comprehensive, fewer drop-outs, greater relevancy, no “interviewer effect”, and avoiding diminishing returns on research investment.