Tag Archives: international market research

Go Global!

Today’s post comes from TMRE Guest Blogger, Katie Clark. She is also known as @InsightsGal on Twitter and a client-side market researcher, project manager, and social media maven. 

‘BRIC and EMEA’

‘Cultural bias’

‘Global brand relevance’

If you work in market research in a multi-national corporation, you may use the above terms almost every day.

If you work in market research in a small US-based company serving only local markets, they may not be as relevant to you.

And then there are many of us who are somewhere in the middle, working in companies who are either considering overseas expansion or who have recently taken the plunge into foreign markets.

Chances are if you fall into any of the three buckets above, you could use some brushing up on global research and insights, because those insights may be directly relevant to you regarding the countries in which you work or will be working soon, or the insights may be more tangential but still relevant to keeping your research brain ‘fresh.’

If you’re the global research lead learner in your corporation (like me), it’s absolutely imperative to build those global research skills and keep them fresh. Especially if you’re not the feet-on-the-ground in those overseas markets, but still need to manage the research’which I know is the case for many of you.

That’s why I’m over-the-moon excited that there is such an international presence at TMRE this year with speakers from India, Russia, the Netherlands, Canada, Singapore, the UK, Mexico, Brazil, and more. I plan to listen, learn, and ‘be a sponge’ of information in their sessions.

That’s also why I’m going early to TMRE to take part in the Pre-Conference Summits on Monday (11/12), particularly the Global Research and Insights track. Sessions such as ‘Understanding Local Culture to Build Effective Research Strategies in International Markets’ given by PepsiCo Russia will hopefully give me some new insights into different overseas markets that my company works in. And that will make me a better researcher.

I hope you’ll join me at the Pre-Conference Summits on Monday, November 12th ‘ I’d love to learn from YOU, especially if you’re doing some fascinating international research that you’d like to share!
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More about Katie: Based in Portland, Maine, Katie manages the market research team at Diversified Business Communications. She has worked with companies large and small and in industries such as seafood, 3D laser imaging, software, fragrance, finance, and entertainment to help them move the business forward through actionable insights derived from market research. She is passionate about bringing the’Voice of the Customer’ inside the organization. The opinions expressed here are her own and not those of her employer.

If you’d like to join Katie at TMRE 2012 this November 12-14 in Boca Raton, Florida, register today and mention code TMRE12BLOG and save 15% off the standard rate! For more about this year’s program, download the agenda.

TMRE International Session Spotlight: South Africa: Consumer Insights in a Multicultural Society: A Yum! South Africa Case Study

Leading up to The Market Research Event, we’ll profile the keynotes, tracks and themes at the 2011 event.  Over the next few weeks, we’ll be looking at the international sessions new to the event.  For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now.  If you register TODAY, October 14 using code TMRE11BLOG, be one of the first 10 to register get a free FlipCam! Also be sure to RSVP for the TMRE Tweetup taking place 11/6 before the event!

Featured Country: South Africa
Featured Speakers: Toni Joubert, Portfolio Manager, Yum! Restaurants Southern Africa
Featured Session:Drawing on recent activities extending the YUM! Portfolio of brands into various regions in South Africa, this session will discuss how to overcome the challenges of gaining insights and marketing across widely differing cultures in one market.

TMRE: The Global Meeting Place for your Market Research Team

In less than one month, more than one thousand market researchers from around the world will take part in The Market Research Event … the world’s top annual conference for insight executives.

The geographical representation will be unprecedented – unite with leaders from USA, Canada, Mexico, United Kingdom, China, Brazil, India, Germany, New Zealand, Spain, Australia, Peru, Netherlands, Puerto Rico, Japan, Colombia, Indonesia, Philippines, Guatemala, South Africa, Switzerland, Sweden, Russia, and more!

Space is very limited – less than 100 seats remain! Why are so many researchers joining us this year?

  • - The latest case studies and breakthrough research strategies
  • - Real-life case studies & no commercialization from the platform
  • - The highest percentage of client-side attendees and speakers than any other market research event
  • - The highest caliber Keynotes – including Bestselling authors Sheena Iyengar, Author of The Art of Choosing, Bruce Bueno de Mequita, Author or The Predictioneer’s Game and Mark Earls Author of Herd
  • - More choices – with more than 140 sessions, 7 symposia and 9 tracks to choose from you can create the agenda that best meets YOUR needs. Download the brochure for an in-depth look at the options.

The Market Research Event is taking place November 7-9, 2011, in Orlando, Florida. If you mention priority code TMRE11BLOG when you register for the event, you will receive $200 off the standard rate and a Flip Cam when you register before THIS FRIDAY, OCTOBER 14! If you have any questions about the event, please feel free to contact Jennifer Pereira at jpereira@iirusa.com.

TMRE International Session Spotlight: Market Research Based Customer Equity Modeling of the German Telecommunication Market

Leading up to The Market Research Event, we’ll profile the keynotes, tracks and themes at the 2011 event.  Over the next few weeks, we’ll be looking at the international sessions new to the event.  For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now.  If you register by October 14 using code TMRE11BLOG, you can save $300 off of the standard registration rate plus the first 10 to register get a free FlipCam! Also be sure to RSVP for the TMRE Tweetup taking place 11/6 before the event!

Featured Country: Germany
Featured Session: Market Research Based Customer Equity Modeling of the German Telecommunication Market
Featured Speaker: Dr. Holger Muster, Senior Referent, Brand Strategy & Insights, Vodafone Germany
About the session:  Customer Equity modeling is motivated given a highly competitive market and decreasing profits. Results from modeling are presented, focusing on the transformation of complex mathematical outcomes to actionable and understandable insights. Key aspects of the model itself and its implementation are described enabling the auditory to follow the approach.

TMRE International Session Spotlight: Great Britain: Satisfying the Need It Now Mentality Without Sacrificing Quality

Leading up to The Market Research Event, we’ll profile the keynotes, tracks and themes at the 2011 event.  Over the next few weeks, we’ll be looking at the international sessions new to the event.  For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now.  If you register today using code TMRE11BLOG, you can save $300 off of the standard registration rate plus the first 10 to register get a free FlipCam!

Featured Country: Great Britain

Featured Session: Managing an Efficient and Effective Department: Satisfying the Need It Now Mentality Without Sacrificing Quality

Featured Speaker: Tom Crawford, Director, Head of Portfolio and Concepting, Nokia Consumer Analytics and Insights

About the session: In this session, Tom Crawford, Director and Head of Portfolio and Concepting in the Nokia Consumer Analytics and Insights team, will share insights into how to effectively and efficiently manage an always on insights department. With continue pressures from end users, management and partners, how do you prioritize and respond efficiently whilst maintaining the integrity of quality in data and strategic guidance.

  • ‘ Asset development to enable fast and effective consumer focused product development
  • ‘When, and when not, to rely on ad-hoc methodologies

What to look for in international market research

Cindy King recently look at a few of the things to look for when conducting your market research with hopes to expand into an international market. The market research is key to the planning phase, and your success in the foreign state afterwords will be a direct reflection of it.

A few things to know when going into a market to research are:
-What you hope to accomplish
-Cultural differences between the origin country and foreign country
-How the foreign market will use the product

Read the full article here. What are other things a company should look for when doing market research when hoping to enter a foreign market?

Market research helps companies go global

Web Surveys recently reported that 62% of companies who were international remained optimistic about the current state of the economy. When thinking about going international, it’s very important that companies do their market research. Not only are the countries possibly speaking different languages, but they also have dramatically different cultures. Conducting market research is a must for any company thinking of going global. Read the complete article here.