Tag Archives: insight-driven innovation

Continuing the Conversation: The Power of Predictive Analytics

Connecting the best in insights from around the world at The Market Research Event (TMRE) showed that:

- People are a catalyst for inspiration. More than 1,300 leading executives and research professionals from across the globe gathered to experience the latest technologies and the most breakthrough applications of insights.

- Experience is a catalyst for disruption. Only when you purposefully change your surroundings, can you truly open your mind to new ideas.

- Stories are a catalyst for action. Over 150 cross-industry, research and insights experts shared best practices on insight-driven innovation.

To continue the stories and conversations generated from TMRE’s Big Data & Predictive Analytics sessions, check out “I Know What You’ll Do Next Summer: Why Marketers Must Embrace Predictive Analytics” by Andrew Frank.

How are you “applying the power of predictive analytics to real-time digital marketing?”

Peggy L. Bieniek, ABC is an Accredited Business
Communicator specializing in corporate communication best practices. Connect
with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.

 
 
 

Activate Innovation

Today’s post comes from TMRE Guest Blogger, Katie Clark. She is also known as @InsightsGal on Twitter and a client-side market researcher, project manager, and social media maven. 

Why a penguin? It will make sense in a minute

I have to confess, one of the sessions I am most looking forward to at TMRE is ‘Creating a culture for Successful Innovation’ given by the Campbell Soup Company.

Why?

Because innovation is so very important to drive a business forward.

But far too often I observe companies requesting (or demanding!) their employees’and specifically their research teams’be innovative, without creating a culture in which innovation is part of the life breath of the organization. 

It’s not enough to wish it and it will be so.  Consider some of the below steps to take towards becoming an innovative organization’and then join me for the Campbell Soup Company session at TMRE!

Hire Hungry
When adding to your team, seek out characteristics in potential new hires that lead the way to innovative thinking such as: a propensity for proactivity, openness to new ideas and feedback, and a past track record of measured risk-taking in their former role.  Hire staff that is hungry for new challenges and who are open to learning along the way. For more on characteristics to look for, this is an excellent article.

Reward Risk Taking (and Sometimes Failure)
One of my favorite moments every year at our company is when awards are announced, and my favorite award is the ‘First Penguin’ award.  You may think that’s an odd name, but hear me out.

When a group of penguins approaches an ice shelf, one penguin must be the first to ‘take the plunge’ ‘ aka First Penguin.  There may be sea lions waiting in the water for that first penguin to take the dive, so it’s a risky move that can lead to great success’or great failure.

At our company, the reward goes to a staff member who takes a big risk and innovates with one of our products.  The risk may not lead to great success, but that staff member took the plunge off the ice shelf.

Shake Complacency
It’s easy to get too comfortable and complacent with your job’and if you do it’s likely your staff will follow suit. I spoke to this a bit earlier in my Outside your Comfort Zone blog post but I feel it bears repeating.

Shake off your complacency and that of your staff.  Network with other peers in the industry online or in person to see how others are approaching similar challenges.  Get out of the office for a group training day, exploring a type of research you don’t typically do’that will help to energize you and your team and shake the cobwebs out of your brains.  < For more on building an innovative culture, take a look at this recent article in Inc. Magazine ‘ it’s a short read and a good one!
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More about Katie: Based in Portland, Maine, Katie manages the market research team at Diversified Business Communications. She has worked with companies large and small and in industries such as seafood, 3D laser imaging, software, fragrance, finance, and entertainment to help them move the business forward through actionable insights derived from market research. She is passionate about bringing the’Voice of the Customer’ inside the organization. The opinions expressed here are her own and not those of her employer.

If you’d like to join Katie at TMRE 2012 this November 12-14 in Boca Raton, Florida, register today and mention code TMRE12BLOG and save 15% off the standard rate! For more about this year’s program, download the agenda.

Early Bird Savings for The World’s Top Market Research Event, Plus Get the Event Preview

We invite you to join us at The Market Research Event 2012, taking place November 12-14 in Boca Raton, Florida. It is the trusted event brand for developing the career market researchers from transactional partners to transformational leaders.

We’re operating in real time and so we must move from insights to foresight. Forget about safe questions and obvious answers. Researchers today are empowered and expected to take risk and drive innovation, while also demonstrating ROI. The new value proposition calls for uncovering real insights that will create new value.

Download the event preview.

The Market Research Event 2012 is your source of information, skill enhancement and partnership development to ensure you succeed in this new environment.

In just 3 days and 1 travel spend you gain access to:
136 sessions, 8 keynotes, 17 BRIC/European perspectives, 150+ client-side speakers, 8 interactive sessions, 9 concurrent main conference tracks and 7 concurrent pre-conference symposia

The Market Research Event covers all the topics you need to know now:
Completely New Content Areas For 2012:

  • - Social Media Listening 
  • - Mobile & Technology 
  • - Trends: With a Special Hispanic/Millennial Focus 
  • - Consultative Skills Development 
  • - Strategy & Futuring 
  • - Data Analysis & BIG Data 
  • - Collaboration in Action: Industry Roundtables & Interactive Work Groups

Returning Themes ‘ With all new, never before seen presentations for 2012:

  • - Ad & Media Research 
  • - Shopper Insights 
  • - Business to Business Research 
  • - Global Research 
  • - Insights Leadership & Transformation 
  • - Brand Insights: Letting the Brand Tell the Story 
  • - Insight Driven Innovation 
  • - The New MR Toolkit

The Market Research Event isn’t just a conference – it’s a life changing experience that promises results. Stay tuned as we reveal the 2012 full agenda. Sign up here to receive the latest updates.

Join us as we help transforming insight partners into strategic consultative leaders. Register today and save $500 off the standard rate. Mention code TMRE12BLOG. If you have any questions about this year’s event, feel free to email Jennifer Pereira.