Tag Archives: Innovation market research

Using Online Collaging to Better Engage Research Respondents ‘ A Case Study

BuzzBack Research in conjunction with the Market Research Event will host a complimentary web seminar presented by Brendan Light, SVP of BuzzBack Market Research. This web seminar will take place on Thursday October 2nd from 2:00 to 3:00 PM EDT. Reserve your webinar seat by registering now. Mention priority code MWS0014BL. Here’s a brief recap of the webinar: While the Internet has become the predominant mode of data collection for market research, the industry focus to date has generally been on using it to do research ‘quicker and cheaper’ versus ‘better.’ Over the past 10+ years we’ve seen industry after industry use the Internet to reinvent the type and quality of interaction. It’s easier and better now to book travel arrangements, stay in touch with friends and pay bills online. Meanwhile, the market research industry has largely ignored the Internet’s power to engage and interact with respondents in more meaningful ways ‘ ways that drive greater understanding and insight.

Using a case study approach, BuzzBack will showcase its recent research on US and UK

What you will learn by attending: consumer attitudes to Sustainability and ‘Being Green,’ and how unique interactive techniques were used to combine traditional quantitative data with new types of qualitative insights to yield new levels of understanding. Examples given will show how improved digital approaches can infuse your research and help you think about online research in a totally different way. This approach was awarded the 2007 MRS/ASC Technology Effectiveness Award.

  • Understand new online research techniques to gain richer, more emotional understanding of respondents’ attitudes
  • See how to use the Internet can be used to change your research from the boring, click-a-radio-button survey to a respondent interaction that is much more interesting and engaging
  • Review examples of research findings from recent research on US and UK consumer attitudes towards what ‘being green’ means to them

Don’t miss your chance to view this free webinar. Click on the link below to register. https://www1.gotomeeting.com/register/346754906

Market research in respect to innovation

Innovation is key to keeping businesses afloat. Market research is a way for companies to identify what gaps they have in their current products and where they can innovate to enhance their appeal to the customers. An article at Strategyn takes a look at some of the downfalls that companies stumble on when using market research to innovate.

  1. Companies obtain customer input, but often times the receive incomplete input or can not identify what the good input is. With market research used for innovation, it’s imperative that companies know the structure, the content and the format of the job that needs to be changed before the set out to capture data that will help them innovate products
  1. Often times, questionnaires are too limited. According to the article, most surveys to collect research only contain 30 to 50 question to identify customers sentiments on products. Oftentimes, that’s simply not enough, and a lot more questions need to be asked to get the clear picture, often in the range of 150 questions.
  1. Scaling methods limit the customers choice when filling out research. Paired comparison and forced choice often times make customers trade off between attributes that can be included in the future on products. When looking to innovate, it’s important that customers have all the options available to them. Limiting their responses will only make your data lack in value.

Strategyn points out that outcome driven market research was specifically created in order to aid innovation. It ensures that all variables are accounted for in the survey and it also doesn’t limit the number of questions. In addition, rhis market research uses new product research methods to find the hidden markets.