Michael Francesco Alioto, PhD, Vice President, Global Methods, at Gongos Research, and Amy Perifanos, Senior Director, newly launched insights arm, Arti|fact at Gongos, presented from data libraries to insights museums.
In times of rapid change, experience could be your own worst enemy. – J. Paul Getty
The worst enemy could be status quo or not doing anything. Are you evolving?
We need each other now more than ever. Collective action.
We find ourselves in a paradox, we are regarded for our rigor but are required to transform.
Insight Curation – inspires wisdom to drive great decision making: consumable (accessibility), immersive, and memorable.
Art & Market Research: Parallel Worlds
“Enlightenment is not about becoming divine. Instead it’s about becoming more fully human” – Buddha
The DIA Museum strategy: Engagement, context, reference
“We’re putting technology right in there with the object. It’s a link, not an end in itself like a database. It helps bring people closer together and connect with them.” - Jennifer Czajkowski. Director of Interpretive Programs The Detroit Institute of Arts
Transform static things into an experience utilizing the latest technology and tools.
Infographical journeys: use metaphors, easy to see patterns, new watercooler
Video Narratives: carefully crafted music, customer narratives, authentic, emotional and human
Insights portals: Data, word art, multimedia, give power to the user
Build intelligence for a theme or topic, enhances EQ, allows better decision making.
The shift for us is mindset, environment and accessibility.
Make it fun and think dynamic multimedia experience!
ABOUT THE AUTHOR
Formerly a senior copy editor at Thomson Reuters, a research editor at AOL, and a senior web publicist at Hachette Book Group, Valerie M. Russo is editor at large of The Front End of Innovation Blog, The Market Research Event Blog, The World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at firstname.lastname@example.org or @Literanista.