Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com
Knowing your audience is crucial to being successful, doing it wrong can be harmful.
What Actually is “Big Data” there are 12 definitions?!?
Would you sell your privacy for $100 a month? Luth Research is buying.
How to take advantage of the Web: 3 Ways to Conduct B2B Market Research Using Digital Marketing
How Mobile Market Research Is Evolving via a Museum Experience Lens
Using competitive technology to enable monetization of intellectual property
Eliminating wasted ad money by using competitive intelligence
Sellers ignoring buyers even though they have leveled the knowledge playing field.
Twitter opens its analytics to everyone, not just advertisers and verified accounts.
Dollar Shave Club, what is their marketing strategy since “that video?”
About the Author:
Ryan Polachi is a contributing writer
concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.
“Social media has revolutionized the way we watch television. In the past few years, social media and Internet usage around the world has skyrocketed. Despite initial fears from some professionals in the TV industry who wondered if social media and the web would drastically reduce the amount of time people might spend in front of their television screens, the television industry has actually been able to effectively adapt to meet the needs of today’s social-savvy viewers. In fact, more Americans’and more of the world’are now turning to their TVs to watch shows and programs that offer unique, socially integrated viewing experiences.
In the following infographic, we’re outlining a few recent examples that illustrate how social media has changed the way television is made and watched, how social media is playing a role in televised political elections, how it is being used as a way to boost audience participation in popular voting shows like The Voice, and what’s in store for the future.” via Visual.ly and BlueHost.
This infographic showcases the latest trends in news consumption. It’s no secret that media publishing has been declining recently, but what exactly does the new landscape look like?
Uberflip shows that Facebook is a clear front-runner when it comes to news consumption on social networks.
It also shows that Americans use tablets and smartphones in similar manners with regards to news consumption, and that young people are much more likely to discover news on social media.
Total Customer Experience Leaders may be behind us, but the learning and sharing doesn’t end with the event. Be sure to join our LinkedIn group to network with your customer experience colleagues all year long and stay tuned here or follow us on Twitter or Facebook for more industry and event updates.
Thanks so much to everyone who came and tweeted from the event!
Yesterday marked the third occurrence of “Community Manager Appreciation Day.” Started in 2010 by Jeremiah Owyang, the “holiday” may seem a bit self-congratulatory, but it’s certainly proof that the community manager role is here to stay.
Check out this great infographic from Social Fresh for the current state of the profession.
Social Fresh is also offering a white paper for download on the subject at that link.
Where does the community manager role stand at your company currently? Is it an agency role or in-house? How do you see the position changing with time?
Hope you had a happy #CMAD!
There’s some debate about what age range, exactly, makes up the Millennial generation, but there is certainly no debate that this is a segment being eagerly watched by marketers around the world.
Scroll on for an infographic shared with us by www.onlinegraduateprograms.com that includes some interesting digital stats on millennials, including the following:
75% of millennials are on a social networking site
1/5 of this population has posted a video of themselves online
and 74% of millennials feel that new technology makes life easier
Today on Mashable we got another great infographic about social media marketing.
The graph pulled together many YouTube, Facebook, Twitter and Location Based Service stats for a compelling look at the growing world of social.
One interesting stat: The price increase of Facebook ads during the first half of 2011 was 70%. How can they justify such a stunning increase? The answer can be found easily elsewhere in the chart, with 750 million Facebook users and 4 billion things being shared on Facebook each day, the service holds a solid position as a social media marketing mainstay. Try and find a brand that doesn’t want their product to be amongst those things with a direct line to those 750 million users.
However, many brands are looking to pages and the news feed as the answer to Facebook marketing, not ads. Back in May, Allfacebook.com reported on a study of paid Facebook advertising versus news feed content amongst 320 graduate and undergraduate students. The study “found that college-age students have ‘positive feelings’ about business pages on Facebook but consider banner ads and sponsored posts to be intrusions.”
Is your brand using the news feed to connect with customers? Buying facebook ads? Share with us in the comments on why or why not?
Looking to learn more about news feed optimization? Join us for a complimentary Web Seminar: How to Optimize Conversations on Facebook to Increase Your Social ROI on Tuesday, August 23 from 1:00 ‘ 2:00 PM Eastern Time featuring Chad Estes, Vice President, Client Services at Vitrue. Register for the webinar here. I’ll be liveblogging the webinar on twitter for @community20 at hashtag #SocialROI.
Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at firstname.lastname@example.org