Tag Archives: infographic

This Week In Market Research: 8/31/15 – 9/4/15

One of the most important things in market research is finding out what makes a consumer trust specific brands and in turn, remain a loyal customer to that brand. This week, Adweek released an article that discovers the CPG brands men and women trust the most. According to the article, male consumers ranked Band-Aid No. 1 with Heinz Ketchup and Neosporin Antiseptic following close behind. Comparatively, women placed Band-Aid second behind Ziploc bags. Reynolds wrap and Neosporin, respectively, came out to third and fourth. In analyzing this data, Mike de Vere, Managing Director of Consumer Insights as Nielsen, stated that ”For men, brand trust is a bit more diversified’ [than it is for women.]” And in remarking on the choices from women, he claimed that the majority of the products on their list helped to make their lives simpler in different ways. ”For women, trusted brands are tried and true and have stood the test of time.’” These surveys on consumer insights open up doors to learn more about the way a product can be more marketable and trustworthy to the consumer.
An infographic that was released this week on Adweek, discusses and details the various purchases of the very wealthy in America. According to market research, these individuals are reviving the business of luxury goods and keeping it alive. ”The good news for luxury marketers, their agencies and the media alike is that consumers with really deep pockets are digging into those pockets with gusto, even more so than their merely affluent counterparts. According to Bob Shullman, the Shullman Research Centers founder and CEO, these high income and wealthy consumers are not just purchasing, but they are also purchasing with more frequency. So what are these people purchasing? The infographic shows that among other things, fine wine/beer/spirits, fine jewelry, and home furnishing/antiques are some of the top items bought by these wealthy individuals. The infographic itself is extremely detailed and details numerous purchases that you may or may not have assumed.
As many of the ‘baby boomer’ generation begins to retire and those business hotels are no longer required, how should hotels respond to this newer generation? According to an article on AdWeek released this week, hotels like Marriott are shifting their marketing approaches in order to reach the ‘millennial’ travelers. ‘So how does a tradition-rich lodging brand stay relevant in a changing marketplace? For Marriott Hotels, the signature brand of lodging giant Marriott International, the answer was simple: If you want to know what next-generation travelers want, just ask them.’ In their new marketing strategy Marriott is crowdsourcing the client’s ideas and opinions on what would make their business hotel experience more enjoyable. Already, this strategy appears to be working well for Marriott, as the grassroots approach generated 2,000 from a suggestion to provide vending machines that stock healthy snacks. This move by Marriott is an excellent example of why market research is crucial to innovation and business growth.
This week Entrepreneur released an article written by contributor Matt Mayberry, Maximum Performance strategist, which discusses the three best ways to develop a healthy mindset. The first point discussed is to build a grand vision for your life. Mayberry states that one of the many reasons people struggle with controlling their minds and realizing the beauty in life is due to a lack of vison. ‘It’s important that we create a grand vision for our lives because that’s what pushes us forward despite whatever hardship or negative situation may be present at the moment.’ The second tip he suggests is to make a ‘trigger card.’ In other words, write down two of your most important goals on a notecard. The way you write these goals however, will be written in the past tense as if you’ve already conquered them. ‘When Jim Carrey was a broke, struggling actor, he took a blank check and made it out to himself.’ Finally, Mayberry suggests that you sit down and ‘answer some of life’s biggest questions. Now this last one may sound like an impossible task, however the meaning of this last task is what’s important here. ‘What do you want your life to stand for? How do you want to be remembered? What do you want your contribution to the world to be’? For those of you who were worried about answering questions like ‘what lies in the deep depths of the unexplored ocean floor’, you can take a deep breath. These ‘big life questions’ really pertain to the person you want to be and how you want to be remembered in life. All three of these tips, according to Mayberry, should result in a healthier mindset.

Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com

This Week in Market Research: 9/1/14 – 9/5/14

Knowing your audience is crucial to being successful, doing it wrong can be harmful.

What Actually is “Big Data” there are 12 definitions?!?

Would you sell your privacy for $100 a month? Luth Research is buying.

How to take advantage of the Web: 3 Ways to Conduct B2B Market Research Using Digital Marketing

An Infographic on Social listening

How Mobile Market Research Is Evolving via a Museum Experience Lens

Using competitive technology to enable monetization of intellectual property

Eliminating wasted ad money by using competitive intelligence 

Sellers ignoring buyers even though they have leveled the knowledge playing field.

Twitter opens its analytics to everyone, not just advertisers and verified accounts.

Dollar Shave Club, what is their marketing strategy since “that video?”

About the Author:

Ryan Polachi is a contributing writer
concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

Social Television: How Social Media Changed The Way We Watch TV

“Social media has revolutionized the way we watch television. In the past few years, social media and Internet usage around the world has skyrocketed. Despite initial fears from some professionals in the TV industry who wondered if social media and the web would drastically reduce the amount of time people might spend in front of their television screens, the television industry has actually been able to effectively adapt to meet the needs of today’s social-savvy viewers. In fact, more Americans’and more of the world’are now turning to their TVs to watch shows and programs that offer unique, socially integrated viewing experiences.

In the following infographic, we’re outlining a few recent examples that illustrate how social media has changed the way television is made and watched, how social media is playing a role in televised political elections, how it is being used as a way to boost audience participation in popular voting shows like The Voice, and what’s in store for the future.” via Visual.ly and BlueHost.

Social Television: How Social Media Changed The Way We Watch TV
by Bluehost.
Explore more infographics like this one on the web’s largest information design community – Visually.

Infographic: How the future will shape TV watching

This infographic looks at “how the future will shape TV watching for the modern user, the tv of tomorrow and the living room of the future.” via visual.ly and gui.de

The tv of tomorrow and the living room of the future
by beutlerink.
Explore more infographics like this one on the web’s largest information design community – Visually.

2013: trends in news consumption

This infographic showcases the latest trends in news consumption. It’s no secret that media publishing has been declining recently, but what exactly does the new landscape look like?

Uberflip shows that Facebook is a clear front-runner when it comes to news consumption on social networks.

It also shows that Americans use tablets and smartphones in similar manners with regards to news consumption, and that young people are much more likely to discover news on social media.

Infographic: #TotalCEL 2012 Retrospective

Total Customer Experience Leaders may be behind us, but the learning and sharing doesn’t end with the event. Be sure to join our LinkedIn group to network with your customer experience colleagues all year long and stay tuned here or follow us on Twitter or Facebook for more industry and event updates.

Speaking of Twitter, we had a great conversation during the event on our #TotalCEL hashtag. This infographic from Visual.ly sums up some of the highlights:

create infographics with visual.ly

Thanks so much to everyone who came and tweeted from the event!

If you missed our 2012 event, or need a reference now that you’re back in the office, you can read recap posts of each day here:
Day 1
Day 2
Day 3

The Community Manager in 2012

Yesterday marked the third occurrence of “Community Manager Appreciation Day.” Started in 2010 by Jeremiah Owyang, the “holiday” may seem a bit self-congratulatory, but it’s certainly proof that the community manager role is here to stay.

Check out this great infographic from Social Fresh for the current state of the profession.

Social Fresh is also offering a white paper for download on the subject at that link.

Where does the community manager role stand at your company currently? Is it an agency role or in-house? How do you see the position changing with time?

Hope you had a happy #CMAD!

Social Media And Millennials (+ An Infographic!)

There’s some debate about what age range, exactly, makes up the Millennial generation, but there is certainly no debate that this is a segment being eagerly watched by marketers around the world.

Scroll on for an infographic shared with us by www.onlinegraduateprograms.com that includes some interesting digital stats on millennials, including the following:
75% of millennials are on a social networking site
1/5 of this population has posted a video of themselves online
and 74% of millennials feel that new technology makes life easier

You can also read some more stats on this demographic by visiting Pew Research.
Created by: Online Graduate Programs

Facebook and the power of 4 Billion “Things”

Today on Mashable we got another great infographic about social media marketing.

The graph pulled together many YouTube, Facebook, Twitter and Location Based Service stats for a compelling look at the growing world of social.

One interesting stat: The price increase of Facebook ads during the first half of 2011 was 70%. How can they justify such a stunning increase? The answer can be found easily elsewhere in the chart, with 750 million Facebook users and 4 billion things being shared on Facebook each day, the service holds a solid position as a social media marketing mainstay. Try and find a brand that doesn’t want their product to be amongst those things with a direct line to those 750 million users.

However, many brands are looking to pages and the news feed as the answer to Facebook marketing, not ads. Back in May, Allfacebook.com reported on a study of paid Facebook advertising versus news feed content amongst 320 graduate and undergraduate students. The study “found that college-age students have ‘positive feelings’ about business pages on Facebook but consider banner ads and sponsored posts to be intrusions.”

Is your brand using the news feed to connect with customers? Buying facebook ads? Share with us in the comments on why or why not?

Looking to learn more about news feed optimization? Join us for a complimentary Web Seminar: How to Optimize Conversations on Facebook to Increase Your Social ROI on Tuesday, August 23 from 1:00 ‘ 2:00 PM Eastern Time featuring Chad Estes, Vice President, Client Services at Vitrue. Register for the webinar here. I’ll be liveblogging the webinar on twitter for @community20 at hashtag #SocialROI.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com