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Call for Presenters – The International Shopper Insights in Action Event

INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS:

The 4th Annual International Shopper Insights in Action Event
Event Dates: 3-5 November 2014
Location: Edinburgh, Scotland

The Institute for International Research (IIR) is currently seeking corporate practitioner presenters for:

The 4th Annual International Shopper Insights in Action Event: Championing the Value of Activation Intelligence for Basket Growth

Due to the high volume of submissions, we suggest you submit your proposal early and no later than 9 May 2014 to Rachel McDonald, Event Director at rmcdonald@iirusa.com. (Only proposals from FMCG Suppliers, Retailers and corporate practitioners will be considered, for all other submissions please see the sponsorship section below).

Papers are being accepted on a rolling basis,  we suggest you submit your proposal as early as possible. If this is something you’re interested in considering, please let us know  as sessions fill up quickly.

 The 4th Annual International Shopper Insights in Action Event unites the world’s leading FMCG Suppliers, Retailers and Thought-Leaders to share future-thinking perspectives and get the industry moving in the right direction.

Anticipating more than 300 multi-national leading researchers, category managers, shopper marketers, digital marketers and industry experts, we are thrilled to host the 4th Annual Shopper Insights in Action Event in Edinburgh in November.

Always focused on the “in action” every presentation showcases both the research and what was done with the research – a balance of practical and theoretical thought-leadership – exploring shopper and consumer behaviour, how they shop, why they buy and how technology is changing everything.

 CONTENT AREAS FOR 2014:

  • Behaviour Economics
  • Linking the Shopper/Consumer Journey
  • Innovative Retail Experiences
  • Shopper Marketing ROI
  • Category Creation & Growth
  • Synthesizing Insights
  • In-Store Activation
  • In-the-Moment Shopper Emotion Research
  • Engagement Principles In-Store
  • Commerce Everywhere
  • Private Brand Strategies
  • Combining Data Sources
  • Shopper Team Collaboration
  • FMCG & Retailer Collaboration
  • Shopper Centricity
  • Digitally Connected Consumer
  • Shopper Segmentation Strategies
  • Emerging Market Insights
  • Digital Shopper Marketing
  • Mobile Research
  • New Research Tools, Technology & Innovations

We are also happy to consider topics not listed here that you feel would add value and be appropriate.

Speakers receive FREE admission to the conference as well as any pre-conference symposium.

Sponsorship & Exhibiting Opportunities:

What if I am not a corporate practitioner (from a client-side company) but still would like to participate?

 More than 70% of our content will be delivered by corporate practitioners from retail and manufacturing. If you are a consultant or solutions provider and wish to be a part of the program, please contact Jon Saxe, Senior Business Development Manager at jsaxe@iirusa.com or 646-895-7467. We will customize opportunities to fit your needs from speaking, branding, networking and/or exhibiting.

How to Submit a Speaker Proposal:

For proper consideration, please include the following information with your proposal:

  • Proposed speaker name, job title, and company name
  • Complete speaker contact information – address, telephone and e-mail
  • Short biography of speaker (50-75 words max)
  • Title of presentation (one line, benefit oriented)
  • Short summary of content to be delivered (no more than 75 words), followed by three bullet points of what audience members can expect to “take away” from the presentation

Due to the high volume of proposals we receive, not every submission is selected. We rely heavily on four components:

  1. Proposal is from retail and brand corporate executives in leadership roles
  2. Content matches interest of audience identified through research.
  3. Compelling topic that showcases something new and exciting. It must show how insights were leveraged to drive action/sales/loyalty.
  4. Speaker is able to provide details in the format of a case study or interactive session. This event is about sharing with members of your industry, so the speaker must be willing to showcase the “how-to” details.

Thank you for your interest in The International Shopper Insights in Action Event. Stay tuned for more details on the event website at www.shopperinsightsintl.com.

 

Ex BBDO Insights Chief: ‘Researchers Have Diluted Ethnography’

Cultural Anthropologist Says ‘Just Being There’ Isn’t Enough

By Marc Dresner, IIR USA

A lot of what passes for ethnography today probably shouldn’t.
That’s according to Dr. Timothy Malefyt, former director of
cultural discoveries at BBDO Worldwide, author of ‘Advertising and Anthropology’
and visiting professor at Fordham University’s Center for Positive Marketing.
‘Ethnography today is really flooded with researchers,’ says
Malefyt, a bona fide anthropologist. ‘This only acts to dilute the quality of research
out there, and it also introduces some bad practices.’

The problem, he says, is that most ethnography today doesn’t
go much beyond ‘just being there”basically watching, peppered with a few
questions.

Timothy Malefyt

This isn’t ivory tower snobbery. Malefyt says it boils down
to more than just a semantic distinction between genuine anthropology and perhaps
a more accessible version of observational consumer research.
‘We’re missing a tremendous opportunity,’ he told The Research Insighter, ‘because there
is insufficient rigor and really no use of models of consumer behavior to analyze
what’s going on and actually lead to creative
insights.’
Setting the question of whether or not Margaret Mead is
rolling in her grave aside, it’s probably worth considering that a PhD in
anthropology is a credential many commercial practitioners of ethnography honestly
can’t lay claim to.
And if Malefyt is right, what do we need to do differently?
In this episode of The
Research Insighter
podcast series, Malefyt discusses:
‘ The importance of balancing emic and etic perspectives
‘ Getting at the complete ‘internal behavioral experience’
‘ Using ethnography to drive creativity, and more’



Editor’s note: Timothy Malefyt will be speaking at The Market Research Event 2013 taking
place October 21-23 in Nashville, TN.
For information or to register, please visit TheMarketResearchEvent.com.

ABOUT THE AUTHOR/INTERVIEWER
Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

Call for Presenters: The Media Insights & Engagement Conference

INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS

The Institute for International Research (IIR) is currently seeking presenters for:

The Media Insights & Engagement Conference 
January 29-31, 2014
Mayfair Hotel, Miami, FL

The producers of The Market Research Event (TMRE) present The Media Insights & Engagement Conference. Like TMRE, this event is grounded in deeply understanding how people behave and what motivates the behavior – and how to make strategic decisions based on the behavior. It is 100% focused on the business value of insights as a strategic partner with visionary talks and illustrative case stories shared .

The event experience will provide information and inspiration around smarter decision making by exploring how consumers are constantly changing how they interact with and engage across media channels, content and delivery systems, now and in the future.

The program’s foundation will apply behavior based decision making to uncover new trends, ideas and patterns around navigating content and translating insights into new business opportunities. Focused on multi-platform content creation, delivery, engagement and measurement, this event will be designed around themes focused on how and why people consume content, what drives them to like and share content, the research behind content development, new research techniques, how to prove return on investment and so much more.

Who Attends 
We are expecting more than 300 senior-level media research and insights executives from cable, satellite, broadcast, telecommunications, OTT, agencies, research firms and industry thought-leaders with responsibilities in research, insights, programming, sales, marketing, digital and more.

Speakers receive FREE admission to the conference as well as any pre-conference activities, workshops or symposium, a $3,000+ value.

via sixteen-nine.net

Content Areas Include But Aren’t Limited To: 
‘ Understanding Cross-Media Behavior with Scalable Measurement Solutions
‘ Creating a Comprehensive TV Everywhere Experience
‘ Multi-Screen Consumer Behavior Drives the Growth of Social TV
‘ Creating Actionable and Measurable Insights
‘ Cross-Media Measurement
‘ Multi-Dimensional Research
‘ Big Data Analysis & Synthesis
‘ The New Watercooler: NextGen Content Creation
‘ Winning Collaboration and Partnership Strategies
‘ Social TV Analytics
‘ Transitioning from Reactive to Predictive
‘ Educate the Consumer on How to Navigate the Content and Platform Options
‘ The Future Role of Social, Digital, Video and Linear TV
‘ Changing the Business Model to Respond to New Content Distribution Platforms
‘ Exploring New Opportunities for Revenue
‘ The Discovery and Convergence of Content and Commerce
‘ Examples of New Partnership Opportunities
‘ The Blurring Lines Between New & Traditional Channels
‘ Trends on Emerging Technology and Research Tools
‘ Zero TV Households
‘ Second Screen Usage and Monetization
‘ The Where, How and Why Behind the Content Viewing Patterns
‘ The Evolving Role of Distribution Platforms Creating Original Programming
‘ Research on Demographics and Evolving Behaviors
‘ How Digital Technology is Reinventing Creativity on TV
‘ The New Living Room: Use of Second Screen Apps
‘ Matching Loyalty Card Insights with Viewing Insights for a Holistic View of the Consumer
‘ Future Trends and Forecasting
We are also happy to consider topics not listed here that you feel would add value and be appropriate.

Submission Guidelines
Please submit the following to Rachel McDonald, Senior Conference Producer at rmcdonald@iirusa.com no later than Friday, June 28, 2013.

For proper consideration, please include the following information with your proposal:
‘ Proposed speaker name(s), job title(s), and company name(s)
‘ Contact information including address, telephone and e-mail
‘ Title and objective of presentation
‘ Please indicate which topic you plan to address and please indicate what is NEW about the presentation
‘ Summary of the talk
‘ What the audience will gain from your presentation (please list 3-5 key “take-aways”)
If your submission is selected, portions of your bio and summary will be used to promote your participation. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board one month prior to the event.

Attention Suppliers/Consulting Companies Interested in Participating in the Event
This call for papers is limited to client-side presenters. If you are a vendor, consultant, research firm or technology provider and would like to speak at The Media Insights & Engagement Conference or have a presence at the event, contact Claybrook Collier, Business Development Manager at ccollier@iirusa.com or via phone at 646.616.7662.

Due to the high volume of response, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Call for Presenters: The Media Insights & Engagement Conference

INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS

The Institute for International Research (IIR) is currently seeking presenters for:

The Media Insights & Engagement Conference 
January 29-31, 2014
Mayfair Hotel, Miami, FL
via sixteen-nine.net

Content Areas Include But Aren’t Limited To: 
‘ Understanding Cross-Media Behavior with Scalable Measurement Solutions
‘ Creating a Comprehensive TV Everywhere Experience
‘ Multi-Screen Consumer Behavior Drives the Growth of Social TV
‘ Creating Actionable and Measurable Insights
‘ Cross-Media Measurement
‘ Multi-Dimensional Research
‘ Big Data Analysis & Synthesis
‘ The New Watercooler: NextGen Content Creation
‘ Winning Collaboration and Partnership Strategies
‘ Social TV Analytics
‘ Transitioning from Reactive to Predictive
‘ Educate the Consumer on How to Navigate the Content and Platform Options
‘ The Future Role of Social, Digital, Video and Linear TV
‘ Changing the Business Model to Respond to New Content Distribution Platforms
‘ Exploring New Opportunities for Revenue
‘ The Discovery and Convergence of Content and Commerce
‘ Examples of New Partnership Opportunities
‘ The Blurring Lines Between New & Traditional Channels
‘ Trends on Emerging Technology and Research Tools
‘ Zero TV Households
‘ Second Screen Usage and Monetization
‘ The Where, How and Why Behind the Content Viewing Patterns
‘ The Evolving Role of Distribution Platforms Creating Original Programming
‘ Research on Demographics and Evolving Behaviors
‘ How Digital Technology is Reinventing Creativity on TV
‘ The New Living Room: Use of Second Screen Apps
‘ Matching Loyalty Card Insights with Viewing Insights for a Holistic View of the Consumer
‘ Future Trends and Forecasting
We are also happy to consider topics not listed here that you feel would add value and be appropriate.

Submission Guidelines
Please submit the following to Rachel McDonald, Senior Conference Producer at rmcdonald@iirusa.com no later than Friday, June 28, 2013.

For proper consideration, please include the following information with your proposal:
‘ Proposed speaker name(s), job title(s), and company name(s)
‘ Contact information including address, telephone and e-mail
‘ Title and objective of presentation
‘ Please indicate which topic you plan to address and please indicate what is NEW about the presentation
‘ Summary of the talk
‘ What the audience will gain from your presentation (please list 3-5 key “take-aways”)
If your submission is selected, portions of your bio and summary will be used to promote your participation. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board one month prior to the event.

Attention Suppliers/Consulting Companies Interested in Participating in the Event
This call for papers is limited to client-side presenters. If you are a vendor, consultant, research firm or technology provider and would like to speak at The Media Insights & Engagement Conference or have a presence at the event, contact Claybrook Collier, Business Development Manager at ccollier@iirusa.com or via phone at 646.616.7662.

Due to the high volume of response, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.