Tag Archives: india

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Shopper Spotlight: For PepsiCo, India is a Land of Shoppertunities

This blog is co-posted with the Shopper360 Blog.

Shopper Insighter Podcast Interview Takes a Research Tour of India
By Marc Dresner, IIR USA

India’like many emerging markets’has been undergoing tremendous transition at retail.

‘The Indian market is actually at a very, very nascent stage where modern trade is concerned,’ said Sangeeta Gupta, Senior Consultant, Insights & Consumer Strategy for PepsiCo India.

‘The big challenge is how do you put all of the changes taking place together and actually foresee what the landscape of the modern trade industry is going to be’? added Gupta.

In this exclusive interview for the Shopper Insighter podcast series, Gupta discusses:
‘ The introduction of ‘choice’ at retail and how research into decision makng is being deployed to manage this major development
‘ The rise of ubiquitous mobile in India and its implications for the shopping experience
‘ Partnering, innovation and experimentation’

Listen to the interview!
Download a transcript!

At The Market Research Event 2012 this November, Pepsi will be on hand to share many of the aspects of their shopper research including Understanding Local Culture to Build Effective Research Strategies in International Markets: A Focus on Russia; The Next Evolution of Shopper Insights’Behavior Design; Show Me the Money: The Role Psychology & Understanding Emotions Play in Shopper Store and Product Selection; The Art of Storytelling: Getting Traction and Action and more.  For more on Pepsi’s presence at The Market Research Event, download the agenda here.  If you’d like to join Pepsi at TMRE, register to join us today and mention code TMRE12BLOG to save 15% off the standard rate!

Editor’s note: Sangeeta Gupta will be delivering a presentation titled: ‘The Five Cs of the Bazaar in Modern Retail: Context, Conversation, Comfort, Celebration and Culture’ at the 12th Annual Shopper Insights in Action Conference taking place July 18-20 in Chicago.

Marc Dresner is IIR USA’s senior editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market research industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

News Round-up: 2011 milestones and 2012 Tech Trends

Going forward in 2012 we’d like to provide you with some occasional round-ups of some of our favorite finds from around the internet.

This week was full of treasures, first of all one of our favorite resources for inspiration Design Mind by Frog Design released their 2012 Tech Trend Predictions. Check out the slideshow below, or head over to their blog for more in-depth info. Our favorite trends? “Connected Cities” – or the increased convergence of the digital with the physical and local – and “The Reductive Social Network: Technology Finally Gets Personal,” which explores the ways we will narrow our ever-increasing social circles.

Also of interest, The Barbarian Group launched this infographic of 2011 social media milestones. It’s amazing to look back and see how far we’ve come in the past year.

We’ve been closely following the development of Pinterest lately, as more and more sources are buzzing about the new network. Mashable announced this week that Pinterest is amongst the 60 new apps that have been added. If you’re thinking about using Pinterest for business, be sure to check out “Pinterest: A Dream-catcher for Creatives & CEOs” on the Front End of Innovation blog.

Lastly, from the world of Mobile,  a new App, “ReconAge” allows Android phones to be able to judge the age of their users. While this could provide valuable data to marketers, it’s unclear if users would opt in to using the program. Meanwhile, in India, mobile users are now able to download apps via a store at the mall. This post on Fast Company provides more insight into the new world of “Connected Consumers.”

What were your favorite digital marketing links this week? What resources do you turn to?