Tag Archives: IIR

Insights, Marketing & Innovation 2016 Event Line-up

Designing Brands
with Purpose
April 4-6, 2016
Nobu Eden Roc, Miami, FL
The pressure to connect consumers and brands is more
meaningful than ever before. Those who can make the connection are thriving and
those who cannot are fading away. FUSE is the only event focused on design as a
strategic force in your quest to build brands and businesses that connect
beyond compare with consumers.
Use code FUSE16BL for $100 off the current rate.
Insight Immersion:
The New Value
April 20-21, 2016
Join a select group of brand and agency leaders, and dive
deep into an experience of consumer culture that will inform, inspire and
energize you.  We take you into the vibrant streets of New York City
to explore current marketplace trends, discover buzzworthy brand
spaces, interact with insightful experts, participate in unexpected
experiences and uncover valuable insights that will dramatically benefit your
FEI: Front End of
Inspiration Needs
May 10-12, 2016
Seaport World Trade Center, Boston, MA
FEI is a conference that senior level R&D,
Innovation, and Product Development executives rely on to thwart the growing
threat of disruption by non-traditional competitors. Large organizations are
under fire to be more agile and opportunistic in their approach to innovation,
adaptation, and disruption. That’s why the 2016 curriculum is designed to help
systematically tackle the innovation process- from ideation through execution-
in order to capture immense innovation.
Use code FEI16BL for $100 off the current rate.

The New Face of Consumer Insights: TMRE
in Focus
Are You Ready for
the New Face of Consumer Insights?
May 23-25, 2016
Ritz Carlton, Marina Del Ray, CA
The producers of TMRE: The Market Research Event arm you
with the new processes, procedures, frameworks and skillsets you need to remain
competitive and relevant. Rethink how your insights teams are structured, how
the back end and operations of research must evolve and harness game-changing
skills to deliver value both internally and to end customers.
Use code INSIGHTS16BL for $100 off the current rate.

Marketing Analytics & Data Science
Unlock Opportunity
and Growth
Jun 8-10, 2016
Hilton, Financial District, San Francisco, CA
The Marketing Analytics and Data Science conference is an
inaugural conference that demonstrates how to deploy marketing analytics and
data science to drive business forward. The conference offers a unique platform
for experts across industries to learn, collaborate and share best practices in
data science, IoT, marketing analytics, and more.
Use code MADS16BL for $100 off the current rate.
Insight Immersion:
The Internet of
June 15-16, 2016
Join a select group of brand and agency leaders, and dive
deep into an experience of consumer culture that will inform, inspire and
energize you.  We take you into the vibrant streets of New York City
to explore current marketplace trends, discover buzzworthy brand
spaces, interact with insightful experts, participate in unexpected
experiences and uncover valuable insights that will dramatically benefit your
Insight &
Activation Strategies that Define the Future of Retail
July 10-13, 2016
Radisson Blu, Chicago, IL
OmniShopper 2016 is a world-class experience focused on
how to translate shopper insights into dramatic growth opportunities for your
business – anticipate and predict the future, generate fresh insights, create
seamless and connected brand experiences along the complex shopper journey and
increase basket growth at every opportunity – in-store, mobile and online.
Use code OMNI16BL for $100 off the current rate.

Foresight & Trends
Save the Date: September 27-19, 2016
Foresight and Trends is for those within innovation, strategic
planning and insight that are charged with setting the vision for their
department and the overall business. FT explores macro trends that are/will
impact all industries and reveals how companies are converting these trends and
global shifts into something ACTIONABLE.
Marketing Research Event
Connecting You to the Best in Insights from Around the
October 17-20, 2016
Boca Raton Resort & Club, Boca Raton, FL
Translating insights into bottom line impact and
demonstrating the NEW business value of research is the holy grail. Level up
your skillset and ensure insights remain indispensable to your business.
Seismic shifts are banging at your door. Drive your future and shape the
industry’s future at TMRE: The Market Research Event.
Use code TMRE16BL for $100 off the current rate.
We hope to see you at one of our conferences in 2016!

The IIR Insights, Marketing & Innovation Team

Call for Presenters for TMRE Next: The New Face of Consumer Insights

We are currently seeking presenters for:
TMRE Next: The New Face of Consumer Insights
May 2016, West Coast
Deadline: Wednesday, December 9th
*Please note this call for papers is ONLY for Client side
companies. If you are a consultant, solution provider, vendor interested in
speaking on the 2016 program please scroll to the bottom of this email for
details on how to submit.
Formerly knowns at InsighTech – TMRE Next: The New Face of
Consumer Insights is an in-depth follow-up to The Market Research Event (TMRE)
2015. This program will show how to action key hot topics and themes explored
at TMRE 2015. The content presented at this event will evolve the skill sets of
those within market research and consumer insights so that they can remain
competitive and relevant. It explores what’s next in consumer insights and what
it means for you. Key areas explored include: Collaboration, Re-thinking skill
sets necessary for success, Innovations in market research & consumer
insights, setting up your organization and team for success, re-framing the
problem, actionable frameworks, storytelling and a variety of sessions showing
you how research projects were executed and what it means for you.
We are looking for NEW workshops, case studies and
interactive experiences that can be ACTIONED. All sessions need to clearly show
the “how to” behind the content presented.
See below for specifics. Have another idea? Let us know -
anything is possible.
1. Deep Dive Case Studies: Have a NEW story to share? We are
looking for deep dive case studies that will show: What you tried, what worked,
what didn’t and what you recommend. Can you share a real life research project
success story? Tell us how it was executed?
2. Workshops: Do you have a hands on workshop that could help
market researchers evolve their skill set? Understand new frameworks? Show them
how to use new tools?   
We are looking for presentations in the areas listed below as
well as any other areas/topics that you think would be a great addition to the
2016 program.
1. Prioritizing
2. Data Visualization
3. Talking to C-Suite
4. Text Analysis- How to make things useful
6. Moving people to be an independent thinkers
7. Tracking Progress
8. Collaboration :Collaboration strategies to integrate all
sources of data – collaborate across different units to ensure impact of
9. Your Strategy for Success: How do you succeed internally?
How do we become internal change agents?
Dive Case Studies:
1. Bridging the speed vs rigor – data quality angle
2. How to approach Global: Best Practices and Practical Tips
3. How do you build an insights function?
4. Making Insights immediately relevant
5. DIY vs external Insights: Working in house vs external-
Why? What do you send out?
6. Budget: Getting the Most from your research budget: How do
we do the same for less?
7. Bridging the speed vs rigor – data quality angle
8. How to approach Global: Best Practices and Practical Tips
Teams & Organizational Structure: Structuring Your Teams
for Success
1. Team structures and reporting lines
a. Structure and Organization The future face of the insights team (structure,
prioritizing, DIY)
b. Matrix For Team Development
c. Where do people report to? Skill Sets needed? How do budgets work
(centralized budgets? Internal client chargebacks? Hybrid?)?
1. Storytelling
2. Data Visualization
3. Public Speaking
4. Innovation
5. Reframing the Problem
Re-framing the problem – the right questions to ask early on
- what does the business need
6. Frameworks
- Process models
- Communication Framework
- Product Development Framework
- Innovation
- Business Sizing
- MEOWS Framework
Client Vendor Relationships:
1. Navigating the Future of Client/ Vendor Relationships
2. Baseline- Finding new Suppliers
i. Vendor selection: Maintaining the ones you have, selecting new vendors
Additional Topics of Interest:
1. Creating Engagement
2. Insights from Scratch: Insights for Startups -Departments
of 1 :  What is working and what isn’t 
3. Managing & Working with Global teams
4. How do you set yourself so you can enable research
5. How are projects prioritized? Is there a system?
6. Budget: Where does funding come from?
7. When you don’t own data, how do you play in the data
economy? How do you partner w/ partners that do own the data.
8. Gamification
9. Creating a Culture of Innovation and Growth
10. Neuromarketing
11. Trends: Internet  of Things/ AI/ Culture/ Next Gen
12. Mobile Research Innovation
13. Visualization Analytics
Due to the high volume of submissions, only accepted
proposals will be notified. For consideration, please email rkunstadter@iirusa.com with the
following information by Wednesday, December 2, 2015:
‘ Proposed speaker name(s), job title(s), and company name(s)
‘ 3-4 Sentence Bio
‘ The topic your session would cover
‘ Session Title
‘ Session Description (60 words or less)- What is new and
unique? What will the audience gain from this presentation?
‘ Your complete Mailing Address, best contact number, best
  All vendors, consultants, agencies and solutions
providers that would like to get involved in TMRE Next: The New Face of CI
should contact Sponsorship Director, Jon Saxe at JSaxe@iirusa.com  or at 646.895.7467
All the best,

The TMRE Next Team

ESPN, GroupM, NBCU on Overcoming Measurement Challenges

Media is going through a major transformation and measurement
is one of the most critical issues facing the industry today. Keeping up with constantly
evolving media is the biggest challenge, particularly in terms of measuring
audiences across multiple platforms.
But how can you keep up? Join us in February at The Media Insights & Engagement Conference
where some of the industry’s brightest minds are coming together to standardize
measurement to get meaningful results. Hear from:
‘ Alan Wurtzel, President, Research & Media Development,
‘ Harvey Goldhersz, Chief Data Officer and CEO, GROUPM
‘ Artie Bulgrin, SVP, Global Research & Analytics, ESPN
‘ Cathy Hetzel, Corporate President, RENTRAK
‘ Frank Foster, SVP & General Manager, TIVO RESEARCH
‘ Moderated by: Jane Clarke, CEO, Managing Director, THE
the conference brochure for the complete agenda: http://bit.ly/1l56kp7
Take a look at who’s already signed on to set the future of
the media research industry:
A+E Networks
AMC Networks
BBC Worldwide
Comedy Central
Discovery Communications
Disney ABC Television Group
Dreyfus Media Advisors
Fox Networks
Frank N Magid Associates
Fuse TV
HBO Latin America
Home Box Office (HBO)
Horizon Media
Hub Entertainment Research
Insight Strategy Group
Millward Brown
Miner & Co Studio
NBCUniversal    Netflix
Norman Hecht Research Inc
Now What
Phoenix Marketing International
Pivot TV
RLS Media Consulting
Science Channel
Sony Pictures Television
Spike TV
Sveriges Utbildningsradio AB
The Oprah Winfrey Network
The Walt Disney Company
TiVo Research
TNG Research
TRP Research
Turner Broadcasting
Viacom Inc
West Bend Mutual Insurance
exclusive blog discount code MEDIA16BL and save $100 off the current rate: http://bit.ly/1l56kp7
We hope to see you there!
The Media Insights & Engagement Conference 2016 Team


Future of Insights Study Finds Passive Data Deficit

GfK/IIR Industry Study Highlights
Five Research Industry Imperatives
By Marc Dresner, Senior Editor, IIR
Could the last few years
of talk about the Big Data revolution have just been lip service? 
David Krajicek
GfK COO Consumer
Experiences North America David Krajicek stunned the TMRE audience this morning
with the revelation that only about six percent of client-side researchers and
suppliers currently employ passively collected data.
Moreover, 68% said they do not believe they will begin using
passive data collection over the next two years.
But in almost absurdly
stark contrast, one-third of respondents from each respective party said the single most important source of data
for insights creation two years from now will be ‘consumer-specific data
collected passively.’
Krajicek unveiled these
and other key findings from 700 market research clients and suppliers surveyed
for the Future of Insights study by GfK in partnership with IIR (producer of
The Market Research Event) during the opening keynote session of TMRE 2015
The results highlight
significant gaps and disparities in the field of consumer research today that
Krajicek called somewhat worrisome for the future of both the profession and
the industry.

‘While the industry desires
to evolve with the consumer and tap into the scores of behavioral data left
behind by an increasingly plugged-in society,
the ability to
implement these new methodologies is still very much lacking.’
‘While the industry is ambitious in its desire to evolve
with the consumer and tap into the scores of behavioral data left behind by an
increasingly plugged-in society, the ability to implement these new
methodologies is still very much lacking, and the industry is still reliant on
the current modes of data collection,’ Krajicek said.
Based on the
findings, Krajicek reported the industry’s future rests with three ‘C’s”Collection,
Curation and Communication’around which he offered five industry imperatives:
Speed It Up!
‘We need to run‘not walk’and chew gum,’ said Krajicek, pointing to a ‘misalignment’
of priorities between clients and suppliers around speed vs. innovation. ‘Clients
want innovative methodologies, but first they want everything faster,’ he
emphasized. ‘Research providers need to concentrate on speeding up the current
deliverable while they’re developing new tools.’
Focus on Return on Insights
Research clients are three times more
likely than providers to focus on replacing traditional research approaches and
sources, while suppliers tend to think of innovation in incremental terms.
Krajicek noted that what’s missing from the discussion is why we’re innovating.
 ‘At no other time in history have we had
access to the level of information we have today to understand human behavior. Are
we living up to that potential’? Krajicek said. ‘We, as an industry, need to
have a very honest and transparent conversation about the value we’re bringing
bring to the table.’
Help Wanted: Insights Architect
The kinds of competencies required to meet the
demands of the near future are less around data science, analytics and methodological
expertise and more about the ability to ‘connect dots and curate an information
and insight ecosystem,’ said Krajicek.
Passive Data Rising Rapidly
clients and suppliers split almost evenly (about 30% across the board) on what
data source would be most important for insights creation two years from now’passively
collected data or survey data. Krajicek noted that with only 6% of respondents
using the former, we’d be looking at a pretty rapid adoption curve.
Action Through Stories
30% of respondents chose ‘storytelling’ as the greatest competency gap in
research today. Krajicek observed that ”storytelling’ is code for activation’We
are talking about being impactful in our communications, which suggests that
currently research is not impactful enough.’
Krajicek concluded
with a call to the industry and an invitation to continue the discussion. You
can expect to hear more on this initiative moving forward!

Editor’s note: TMRE attendees received a brief summary of
top line findings during Krajicek’s session. Download a copy

Ps. GfK plans to release an in-depth report soon. Stay

Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a publication for the market research and consumer insights industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

GfK’s Market Research Survey Reveals Industry Insights at TMRE 2015

In less than 2 weeks, market research leader GfK will be
revealing the results of its Future of Insights Survey at The Market Research Event (TMRE), November 2-4.
The survey reveals in depth insights into the state of the industry. Register
now to see the unveiling LIVE: http://bit.ly/1M51td4
Here are some
highlights that have come out of GfK’s Future of Insights Survey so far:
Is the market research industry revolutionizing
or just evolving?
It depends on where you sit!
Clients want to revolutionize the way that research is done, while
suppliers are looking to evolve.
Are clients and suppliers aligned on their top
goals for 2016?
When generating actionable insights, difficulty in being timely is a top impact
for clients, while adopting new, innovative methodologies is a leading impact
for suppliers.
Which is more important: innovation or speed?
Turns out research innovation is still
important, but not at the expense of speed! Suppliers are focused on new
methodologies to create insights, but are misaligned with clients on the
importance of delivering impactful insights quickly.
What is the market research industry craving?
The industry is craving leadership!
Clients feel a more imminent change in the
market research industry, while suppliers are pressured to keep pace with a
focus on new, innovative methodologies that can deliver impactful and timely
This is just a sample of the insights into the state of the
industry that GfK and IIR will be revealing at TMRE 2015 taking place November
2-4 in Orlando, Florida, as we release the results of Future of Insights
Survey. Follow #FOInsights on Twitter and Facebook for more survey results
at TMRE.
As a valued member of
our LinkedIn community, you get an exclusive $100 off the current rate when you
use code TMRE15LI. Register for TMRE 2015 now to see the unveiling LIVE: http://bit.ly/1M51td4
We hope to see you in Orlando!

The TMRE 2015 Team


Digital Learning Options for the Market Research Professional Who Can’t Leave the Office

Is a 3-day event out of your budget? Or are you too busy
this month to leave the office for a conference?
We understand and want to help you become better at your job right from your
office chair.
Here are 4 pieces of digital content to help you accelerate
in your career:
The OmniShopper Digital Package
For the first time, you can reap the benefit of the
visionary knowledge shared at OmniShopper from your own office. Don’t let
geographic and budget limitations stand in your way, take the necessary steps
to ensure your future relevance by commercializing vision by purchasing the
OmniShopper Digital Package.
Buy the video package here: http://bit.ly/1Ltymo9
Webinar On New Ways CX Researchers Predict Customer
In this webinar on October 8th at 1:00 PM EST,
John Georgesen, Ph.D. and Senior Director, Research Analytics and Decision
Sciences at Convergys Analytics., will discuss how three Fortune 100 companies
are tapping into new technologies and using linkage methodologies to uncover
customers’ needs, wants, and actual behaviors ‘ and turning those insights into
business cases for action.
Register for the webinar here: http://bit.ly/1fRmxL4
Podcast Interview with Target Head of Mutlicultural
The Millennial consumer has four core needs and
expectations. Fail to meet every one and you risk losing him or her, according
to Michael Abata, multicultural marketing manager and consumer futurist at
Target. He shared some thoughts, tips and observations that researchers should
consider, notably around mobile.
Listen to or read the full interview here: http://bit.ly/1NR9dpg
We hope these digital learning options give you the tools
you need for success!
Interested in more of this content in person? Attend TMRE 2015 November 2-4 in Orlando, Florida.
TMRE if the number one insights event that gives you access to the most
insights professionals in in one place at one time.
As a valued member of our blog community, you get an
exclusive $100 off when you use code TMRE15BL at registration.  For more
information about the conference or to register, click here: http://bit.ly/1YOugfL
The IIR Market Research Events Team


Continue Learning This Fall with IIR’s Portfolio of Research & Insights Conferences

It’s hard to believe that today is the last day of summer,
and tomorrow fall begins!

As the kids head back to the classroom, now’s the time to think about
continuing your learning as well. The producers of TMRE: The Market Research
Event have a full line-up of research and insights events dedicated to your
professional and personal development.

Take a look at what the Fall has to offer:

Foresight & Trends

@future_trends, #FT15
Activate Trends. Find, Sell & Create the Future
September 29 ‘ October 1, 2015
Los Angeles, CA
Download the brochure: http://bit.ly/1JK8inr
Register today & save an additional $100 with code FT15LI: http://bit.ly/1JK8inr

The Market Research Event

November 2-4, 2015
Orlando, FL
Download the brochure: http://bit.ly/1hvUv9a
Register today & save an additional $100 with code TMRE15LI: http://bit.ly/1hvUv9a

The 5th Annual International Shopper Insights in Action: OmniShopper 2015

@OmniShopper, #OmniParis
Revolutionize Your Shopper Strategy to Win in the Emerging Retail Landscape
11-13 November 2015
Paris, France
Download the brochure: http://bit.ly/1Vuwcr7
Register today & save an additional $100 with code OMNIPARIS15LI: http://bit.ly/1Vuwcr7

OmniShopper 2015 Digital Event Package
Activating Insights & Marketing Strategies at Retail
Access to presentations & 2015 executive summary
Buy video package: http://bit.ly/1JwlQ2m

Plus, Save the Date!
The Media Insights & Engagement Conference

The Year of Multi: Cultural, Generational, Platform
February 1-3, 2016
Fort Lauderdale, FL
Subscribe to receive program updates: http://bit.ly/1XcRMlC

We hope to see you at one of our research and insights events this fall!

All the best,

The IIR Research & Insights Team

Breaking News – TMRE 2015 Reaches 70% Client-Side Attendance!

For the past 13 years, The
Market Research Event
has been the insights industry’s annual meeting
place, known for it’s ability to connect you with the very best in insights
from around the world.

The TMRE 2015 event has just reached 70% client side participants- the highest
client-side participation of any large-scale market/research insights event. So
what does that mean for you?

It makes the networking, story sharing and connections THAT much more valuable
both onsite and after the event. Making connections matters. Bottom line:
you’re not just meeting people… you’re meeting the RIGHT people to move your
business forward. Learn more here: http://bit.ly/1Yg7o8A

Here are all the companies
who will be in attendance:
AARP Services Inc
AcuPOLL Precision Research Inc
Added Value
Alcoa Inc
American Greetings
Amway Corporation
Analytics Quotient
Angelfish Ltd
Angie’s List
Applied Marketing Science
Bayer Health Care
BBC Worldwide
Bedford Industries/ElastiTag
Behr Process Corp
Bel Brands Usa
Bellomy Research
Beta Research
Black Bamboo
Blue Cross Blue Shield of Michigan
Blueocean Market Intelligence
BMO Financial Group
Boehringer Ingleheim
Borderless Access
Bounce Exchange
Brunswick Group
Buffalo Wild Wings
Burke Inc
C Space
C&C Market Research
C+R Market Research
Campbell Soup Company
Carhartt Inc
Centrac – a Division of Veris Consulting
Chadwick Martin Bailey
Charles Schwab Corp
Cint USA Inc
Clear Seas Research
Client Insight Inc
Comcast Spotlight
Constellation Brands Inc
Consumer & Customer Insight LLC
CraginCube Consulting LLC
Critical Mix
Cross Marketing Group Inc
Cuna Mutual
Custom Intercept Solutions
Daimler Trucks North America
Darden Restaurants
Dawn Food Products
Decision Analyst Inc
Del Taco Inc
Diageo North America Inc
Directions Research Inc
Discovery Research Group
Dr Pepper Snapple Group
DTE Energy
Duke University
Edward Jones
Eli Broad College of Business, MSU
Eli Lilly & Company
EMI Research Group
Environmental Defense Fund
Erickson Living
ETeam Executive Search
Evaluative Criteria Inc
ExecuteNow LLC
Federated Sample LLC
Fidelity Investments
First Insight
First Quality Consumer Products
FocusVision Worldwide
Forbes Consulting
Foremost Insurance
Fresh Intelligence
Fusion Hill
Gap Inc
General Motors
Genworth Financial
Gillian Kenny Associates Ltd
Global Market Research Group
GMO Research
GOJO Industries
Google Inc
Grendene SA
Gulfstream Aerospace Corporation
Hallmark Cards Inc
Hamilton Beach Brands Inc
Hasbro Inc
HBO Latin America
Heart+Mind Strategies LLC
Hewlett Packard Enterprise
HMC Advertising
Honda R & D Americas Inc
Hulu LLC
Hypothesis Group
Hyundai Motor America
Imagitas a Pitney Bowes Company
IMAX Corporation
In Vivo BVA
In4mation Insights
Ingather Research
Ingredion Inc
Insight Evolution LLC
Intouch Holdings PLC
Ionis Education Group
Jester & Genius LLC
JM Smucker
Johnson & Johnson
Johnson & Johnson Vision Care Inc
JP Morgan Chase
K12 Inc
Kellogg Company
Kimberly Clark
Kohler Company
Kraft Foods
L & E Research
Land O Lakes Inc
Lands End
Levi Strauss
Liberty Mutual Insurance Group
Lightspeed GMI
Lincoln Financial Group
Lionbridge Technologies Inc
Lowes Companies Inc
Lundbeck Canada
Luth Research LLC
Lynx Research Consulting
M/A/R/C Research
Mark Travel Corporation
Market Probe International
Marketing Systems Group
Marketry Inc
MarketVision Research
Marriott International
Mars Drinks
Mavens of London
McKee Foods Corporation
Meredith Corporation
Millward Brown
Morpace Inc
Motivequest LLC
Motorola Solutions Inc
MSW/ARS Research
MTD Products Inc
MTV Networks
Mullen Lowe Group
Murphy Research
Mutual of Omaha
National Rural Electric Cooperative
National Sporting Goods Association
Navy Federal Credit Union
NCM Media Networks
Nestle Purina
Netflix Inc
NextON Services
Novo Nordisk Inc
Now What
O’Connell Group
OFD Foods
Opinions, Ltd
Optimization Group
Optimum Solutions Corporation
ORC International
Over the Shoulder
Paradigm Sample
Passenger Inc
Paychex Inc
Pert Group
Pfizer Consumer Healthcare
Phoenix Marketing
Pitney Bowes Imagitas
Poplar Partners
Porsche Cars North America
Precor Inc
PT Kadence International
Publix Super Markets Inc
Pulte Group
Pure Fishing Corporation
Quest Mindshare
Radius Global Market Research
Research & Marketing Strategies
Research House
Research Now
Research Panel Asia
Research Results Inc
Researchscape International
Rich Products Corporation
RJ Reynolds Tobacco Company
Sacoda Serve International
Sands China Limited
Saputo Dairy Foods USA LLC
SC Johnson & Son Inc
Schlesinger Associates
Schmidt Market Research
Scotia Bank
Scripps Networks
Sealed Air Corp
Sentient Decision Science
Sheetz Inc
Society of Actuaries
Socratic Technologies
Southern Company Services
Sparks Grove
Standard Life
Steinway & Sons
Store Financial
Strategic Research Partners
Subaru of America Inc
Summit Holdings
Sun Life Assurance Company of Canada
Sun Products Corporation
Survey Sampling International
Survey Sampling International (SSI)
Survey Technology & Research Center
Survox | CFMC
T Rowe Price
Taco Bell
Takasago International Corp
Takeda Pharmaceuticals USA Inc
Tango Card
Tec Laboratories Inc
Temple University
Teva Pharmaceuticals
Texas Instruments
TGI Fridays
The Center for Strategy Research
The Clorox Company
The Garage Group
The Institute of Internal Auditors
The Mix
The Olinger Group
The Research Boutique
The Wonderful Company
Thoroughbred Research
TiVo Inc
Tobii Pro
TracFone Wireless Inc
Travelers Insurance
Triad Retail Media
Ugam Solutions
Under Armour
Union Panels
Universal Music Group
Universal Orlando
University of Georgia MRII
US Cellular
VF Jeanswear
Virtual Incentives
Vision Insights Group
Vital Findings
Voya Financial
Warner Brothers
Weber Stephen Products Company
Wendy’s International Inc
Western Union
WestRock Company
Wilson Jill Associates Inc
World Kitchen LLC
XTRAC Solutions
Zeldis Research
Don’t get left behind as together, we shape the future of
the insights industry.

Check out the agenda here for more information: http://bit.ly/1Yg7o8A

You get exclusive $100 off when you use code TMRE15BL to
We hope to see you in Orlando this fall!
The TMRE Team

10 Ways to Drive Survey Engagement

By Melissa Moxley,
Lightspeed GMI

According to a spring 2015 study from Microsoft, the average human
attention span has fallen below that of goldfish — and you can blame it on the
gadgets we use to watch YouTube videos and play “Crossy Road.” The researchers clocked the
average human attention span at just 8 seconds in 2013, falling 4 seconds from
the 12-second average in 2000, and putting humans just 1 second below goldfish.
We made the transition from CATI to online, but now we need
to make the transition from online to mobile. But, how do we keep survey
respondents engaged in a way that captures their attention? Can we carry them
past that eight second threshold?
From a questionnaire design perspective, we need to balance the
marketing research hat with the respondent hat. Yes, we need to ensure our
paired comparison questions are all implemented for proper analysis, but let’s
grab the attention of our respondents with some color and images, bringing life
to our questions. Let’s be their distraction.  
Regardless of whether or not respondents are on-the-go or
planted in their office or home, distractions are all around them. Have you
tried to take a survey while emails are accumulating in your inbox? Your
messenger pings are flashing and your boss is seconds away from walking in for
your 2:00p.m. meeting? How about taking a survey while cooking dinner, briefing
your husband on the day and pacifying the toddler pulling at your leg? While
these are exaggerated situations, reality isn’t too far off. Respondents
nowadays are taking surveys from anywhere and at any time. We need to capture
their attention and retain it.
Be the Distraction

So how do we do it? While we can’t sit next to every
respondent as they enter in their answers, we can take measures to prevent them
from closing their browser and moving on. Your survey should serve as the
distraction; your respondent shouldn’t be distraction from your survey.
Below are the 10 ways to design an appealing survey. Remember,
you only have eight seconds to engage.
1.     Scrolling
= Work = Dropouts
??  No one
wants to work to read an attribute list or find the ‘next’ button in order to
progress. The key here is ease, try
to limit your response lists to 15 points and minimize scrolling as best as you
2.     Be
Concise: The Shorter, The Better
??  I like
to promote the Twitter mentality: 140 characters, short and concise and easy to
3.     Avoid
Repetition: Didn’t I Already Answer That?
??  Nothing
is worse than being mid-survey and thinking just that. Don’t ask respondents to
rank their top three brands and then turn around and rank their top six. 
4.     Spacing:
Feng Shui Your Survey
??  The
spacing between the question text, response lists and images needs to be optimized
and balanced within the screen so that there is balance and symmetry.
5.     Sizing:
Bigger Isn’t Always Better
??  This
applies to font size throughout the survey (consistency is key) as well as
image sizing. There needs to be a middle ground between squinting in order to
read the question and scrolling in order to see the entire ad or concept being
6.     Consider
Compatibility: Are respondents going to be taking the survey on a PC? Tablet?
Mobile? All of the above?
??  Test
surveys on all potential devices and don’t allow mobile or tablet usage if the
survey isn’t compatible; it’s not worth jeopardizing the data or the
respondents experience
7.     Question
Types: the right question yields the right answers
??  If you
are asking respondents to ‘select all that apply’ ensure they can do so. In
turn, respondents should be able to visually tell which options they’ve
selected, getting rewarded for their answers
8.     Get
Active! Designing ‘active’ questions = engaged respondents
??  It’s
not just for physical health anymore. Mentally, respondents want something to
do when giving their opinion, they like dragging logos in order to rank them or
sliding the scale to the number ’10′ because they really do ‘strongly agree’
with that statement.
9.     Find
your inner artist: Colors, visuals and design elements go a long way.
??  Using
these features effectively in a survey locks the respondents’ attention and
keeps it from click to click.
10.  Survey
Experience: Taking the time to remove your researcher hat and put on your
respondent hat helps ensure the experience is an enjoyable one
??  Once
you’re positive you’ve got the survey of your dreams in place, take a step back
and look at it from a high level. Are the colors consistent from page to page? Was
that Arial font on question 10 when the rest of the survey was in Times Roman?
When the instructions say ‘roll over image to zoom,’ is it really working?
Still with me? If you’re at the end of this list, you’ve
made it past the eight second mark and are clearly engaged!
About the Author:  Melissa Moxley serves as Lightspeed GMI’s
Global Product Marketing Manager. As a key member of the Global Marketing and
Business Strategy Team, Melissa drives the adaption and implementation of
QuestionArts, Lightspeed GMI’s survey programming and design. As an escalation
point for regional teams, Melissa strategizes on commercial and marketing based
engagements and ensures global compliance.

Seth Godin and Dan Ariely Help Shape Future of Insights Industry

We all get into ruts where we’re just going through the
motions. But in times of great change- times like the insights industry is
experiencing right now- going through the motions isn’t enough. You need to
challenge the norm, embrace change, and see new opportunity.
Here’s who will rekindle your insights fire at The Market
Research Event this Fall
TMRE 2015
November 2-4,
Rosen Shingle
Visit our
website: http://bit.ly/1MtInRJ
Seth Godin, Best-Selling Author & Marketing
Why Seth? As an industry, we need to push
the envelope to make research a difference maker. Seth helps us ‘poke the box’
and think like true market disruptors.
Dan Ariely, Best-Selling Author, Predictably
Irrational, Professor of Behavioral Economics, Duke University
Why Dan? He shows how human irrationalities help unlock common behaviors and
choices that directly impact our research decisions.
Hilary Mason, CEO & Founder, Fast Forward
Labs, Data Scientist in Residence, Accel Partner, Former Chief Scientist,
Why Hilary? Hilary explains practical tools
and techniques you can consider when thinking about how to use your own data.
Jonah Berger, Professor of Marketing, The
Wharton School, University of Pennsylvania, Author, Contagious: Why Things
Catch On
Why Jonah? Whether you’re gathering
insights for a mature product or introducing the next big thing, you’ll gain
valuable insights to drive your business forward.
Maxwell Luthy, Co-Author, Trend-Driven
Innovation, Director of Trends & Insights, TrendWatching
Why Maxwell? Maxwell rallies the industry
to consider the implications of each trend and seize the opportunities they
represent for their business (because just tracking trend without acting on
them is useless)
Kumar Mehta, Ph.D., CEO, Blueocean Market
Reed Cundiff, General Manager, Microsoft
Why Kumar and Reed? They put forth a call
to action to the research industry to step up and become leaders in the new age
of data-driven decision making.
Jane Gould, Senior Vice President, Consumer
Insights Research, MTV
Bill Hoffman, Chief Analytics Officer, US Bank, Former SVP of Insights, Best
BV Pradeep, Global Vice President, Consumer and Market Insights – Market
Clusters, Unilever (Singapore)
Why this Panel? You have the opportunity to
submit your questions or big ideas you’d like to see the panel address.
Download the brochure for keynote session descriptions and
the complete TMRE 2015 agenda: http://bit.ly/1MtInRJ
Mention code TMRE15LI
for $100 off the current rate. Register today: http://bit.ly/1MtInRJ
Join us and connect with the best in insights from around
the world.
The TMRE Team