Tag Archives: idc

Market Research Group IDC Reports 5% Decline in Internet Ad Market

According to The Wall Street Journal, market research firm IDC is set to publish a report that outlines a 5% shrinkage in the internet ad market during the 2Q.
For the second quarter, IDC said worldwide ad spending was down 5% to $13.9 billion from $14.7 billion in the same period a year ago. The results are included in IDC’s forthcoming Worldwide and U.S. Internet Ad Spend Report 2Q09. The downturn hit most areas of the world, with the exception of the Asia Pacific region, including Japan, which saw slight gains in the most recent quarter. U.S. Internet ad spending also declined for the second time in a row, down about 7% to $6.2 billion from $6.6 billion a year earlier. The pain was felt across all major formats, with search ads being least affected, display ads losing 12%, and classifieds shrinking 17%, the research group said.
Why the decline? We’d like to hear your thoughts.
Internet Ad Market Suffers Second Straight Decline In 2Q