Tag Archives: home automation

Live from #TMRE13 Safely Connected…How AT&T Is Using Consumer Insights to Help Seniors Age in Place

I was excited to hear about some amazing new technology from AT&T that is currently in the early testing phases. Stefanie Elder delivered a presentation about How AT&T Is Using Consumer Insights to Help Seniors Age in Place
There are over 40 million seniors in the United States. Most of them face the reality of having to move into an assisted living facility at some point in time – only a few are able to stay in their homes with full time care. AT&T found that the vast majority of seniors would much rather stay in their own home yet lack the care or help they might need.
This is where AT&T is stepping in with Digital Life – a security and home automation system that includes video monitoring and sensors that will make it possible for seniors to safely stay put in their homes. Some of the most innovative features will utilize sensors – one of which will keep track of when the person gets out of bed and alerts someone (via mobile technology) if they don’t. Monitoring for the system will be available 24/7 via web or app access.
They are currently testing this technology, which is available to AT&T employees and their families. They are collecting feedback from seniors and their caregivers who are in many different situations – giving them a broad range of ideas and possibilities. With this new technology, the future is looking pretty bright!

Talia Short is Chief Wrangler at April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.

Idea Gathering: Automated Marketing

Not just hearing, but translating innovations and insights is a huge part of the value of the Total Customer Experience Leaders. Our unique idea gathering wrap-ups between sessions facilitate alignment of customer strategy inspiration with business relevant actions and have been one of our most highly rated features in the past.

Here on the blog, we’ll be presenting weekly idea gathering wrap ups of some of our favorite customer experience strategy, design and alignment news and views.

This week our focus is on Automated Marketing.

Wikipedia defines automated marketing as the name given to software platforms designed for marketing departments and organizations to automate repetitive tasks. Automated marketing’s intention is to save time, improve efficiency, and reduce human errors. But what kind of impact does it have on the customer? We’ll discuss the pros and cons of implementing an automated marketing system at your business.
First the pros: According to the web magazine CMSwire.com, campaigns running automated marketing software that utilize automated e-mail  responses enjoy a 200% higher conversion rate. Automatic response e-mails are the most common forms of automated marketing, and are generally triggered by an action that a visitor makes such as asking a question or downloading a form.   CMSwire also suggests including a personal signature at the bottom of your automated e-mails increases open rates by 500%
Furthermore automated marketing can be utilized for phones as well. CMSwire repots that a staggering 50% of consumers who received a text message from a retailer reported making a purchase as a result. It’s in this category where the ROI of automated marketing seems to be the most significant.

Others argue that automated marketing actually does more harm then good to customer experience and that automatic replies and service can not (yet) be effectively replaced by actual people. Hubspot.com ridicules current automated reply e-mail software explaining that the available filters on most e-mail clients easily blocks or de-prioritizes automated e-mails. So while the delivery stats may remain high on automated e-mail, the actual readership does not.
Hubspot also goes on to explain how automated marketing often lacks the valuable content that customers want to be receiving whether it be in an e-mail, text, or blog post. As automated marketing programs develop larger and larger contact lists they end up mass marketing to potentially unique segments of clients.
Is automated marketing right for your business? Factors to consider are number of customers and the uniqueness of their needs. If your business has a limited number of customers who all want the same thing then automated marketing will definitely save you time and money. If not, then you shouldn’t rush into the decision and take some time to think about how your customers will feel getting e-mails or texts from a machine instead of a person.
About the Author
Jeffrey Marino is a contributing writer concentrating his focus on Business Administration, Management Information Systems, and Tech Innovations. He blogs at Fordham Nights and can bereached at JMarino@iirusa.com.