Tag Archives: HBO

Decoding the Entertainment Landscape in Latin America Across Generations

This morning at The Media Insights & Engagement Conference 2015 in San Diego Laura Berga, Director, Strategy & Programming Analysis, HBO Latin America and Danielle Escasena, Research Manager, HBO Latin America talked to us about how to decode the entertainment landscape in Latin America across multiple generations.
In order to understand the Latin American consumer, HBO conducted a study about generation Z, Y, and Z to see how they are consuming TV in Latin America in different ways. In Latin America, there is a very different adoption curve than in the United States because there are barriers in infrastructure and socio-economic restraints, so those have caused a lag in Latin America media.
According to Berga, the reality is as people are adopting new technologies through new devices, and that is affecting the way they are consuming content. Berga said, ‘We had to figure out how to bridge this gap.’
In the study, HBO studied five key markets in Latin America, three generations, seven lifestyle topics, and six technologies. A key trend that came out of the HBO study was a huge decrease in consumer demand for bundles. As of late, there is a trend towards downgrading that translates through entertainment and luxury goods. So, the consumer is demanding this and the market is really stepping up to the plate and creating offers, according to Escasena.
Another big trend that came out of the study is that a lot of this easy and often free access to watch content on mutli-devices and multi-platforms has created a demanding consumer who wants content at low cost or no cost. There has also been a big change in the players and platforms. Now, everyone is in the content game, according to Escasena.
She added, ‘Everyone has skin in the content game.’

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

Content Is “Kinger” Than Ever

“I’m a television guy.  TV is the most powerful medium ever invented” says Keynote Speaker Jeffrey Cole, Center for the Digital Future and Research Professor, USC Annenberg School for Communication.  Keynote Speaker Jeffrey Cole, kicked off the Media Insights and Engagement Conference here in San Diego this morning discussing all things television-where it is today and where it’s heading.

Mr. Cole is a storyteller, no powerpoint (how refreshing!) and full of great anecdotes about television penetration and content distribution.  He says that content drives everything.  “Content is ‘kinger’ than ever,” says Cole.  He knows television better than most and was full of many television viewing predictions.
Here are a few of his television predictions in regards to Millennials:
1.  They don’t use landlines
2.  They don’t subscribe to newspapers
3.   They are not satellite and cable subscribers
4.   Many don’t even own a TV set
Mr. cole predicts that television will completely transform itself in the next 24 months. The average sized TV purchased today is 50 inches. Viewers have a wide array of programming choices-almost too many-with Netflix, HBO, Hulu, ESPN, the four networks, etc.,. There simply are too many choices for viewers at ever-increasing monthly rates.  The bottom line:  we need to provide choice but at far more reasonable rates.  The consumer on average pays about $5.85 month for ESPN which is a great bargain if you love sports.  ESPN currently reaches 100 million cable and satellite subscribers.  Mr. Cole sees an a’ la carte approach to viewing television- we only pay for content we want-as the next big transformation in television viewership.
Other predictions from Mr. Cole:
1. Half of movie screens in America will go away
2. The line between film and television is blurring
3. Best high quality programming is moving to television (think Kevin Spacey in House of Cards, Netflix)
4.  The shine on Netflix is about to disappear with major competitors Amazon and HBO offering original programming at affordable prices
Mr. Cole says it’s a great time to be creating television programming.  It is the most exciting time in television with all the great content that is bubbling up to the surface.  Stay tuned!

About the Author: Kerry Inserra, is Managing Partner and Co-Founder of Zip2Media, a media planning and buying agency located in the San Francisco Bay Area, with a focus on social media, SEO, SEM, traditional media, sports marketing, and blogging.  Kerry has worked for CBS Radio and Television, ABC Radio/Television and Disney.  Follow her @kinserra.

Twitter Could Increase TV Premiere Audience Sizes

For millions of media companies, the fall TV season is critical and can be stressful. Networks and agencies anxiously wait to see if audiences love or hate new programs. While agencies are watching to see what adjustments they need to make, viewers truly hold the cards, offering plenty of critique along the way.  So, what role does Twitter activity around new shows play in it all?
Social TV is no longer a new phenomenon as millions of people use Twitter to share their opinions about favorite TV shows. The majority of the conversations happen during live broadcasts, but as networks look to build and boost audience engagement, they can identify how much of the discussion happens outside of the live airing window.
Now that the 2014 fall TV season has concluded, Nielsen evaluated how Twitter TV activity could be used to anticipate the sizes of the audiences that watched the premiere episodes of those programs. Nielsen analyzed 42 broadcast and cable series premieres, from late August through early November, looking for a correlation between how many times viewers 18-34 saw TV promotions for a specific program and the size of that program’s audience for the premiere episode. They expected highly promoted programs to garner larger audiences, and that is in fact what they saw.
While the findings do not mean that Twitter TV activity causes larger audience sizes, the ratings group found that brands could have used Twitter promotions to boost awareness, and in turn, boost audience.
“This is notable because if Twitter TV activity could be used alongside other data sources to help determine TV audiences, then agencies could fine-tune their buys before the premieres,” Nielsen said in a recent blog post. “Networks could identify potential winners and challenges earlier to maximize ad sales and course-correct marketing activities. And, to the extent that social media leads people to become aware of new shows, networks could leverage Twitter TV activity to better reach their intended audiences.”
Since social TV happens around the clock, networks and agencies now have the opportunity to explore how and why audiences engage on Twitter. The findings from this recent study highlight the opportunity for networks to boost audience engagement in between episodes through repeat program airings, stars and promotions.

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

A Personal Message from Clay Collier, The Media Insights & Engagement Conference

As we kick off the New Year, I find myself reflecting over where the industry has been, and where we’re going in 2015. The changes have been immeasurable.

Networks like CBS and HBO are going direct to the consumer. Movies like The Interview and Veronica Mars have launched on-demand, rather than the traditional in-theater release. NBC is urging viewers to watch TV without a TV. How are we going to measure and engage with viewers in the continuously changing media landscape?

The Media Insights & Engagement Conferencecan help. And, I’m happy to be able to extend a special rate for you to join the industry in San Diego in just one month. Hundreds of media executives (with over 65% from the client-side) will be at The Media Insights & Engagement Conference to uncover what the future of media will look like – will you?

View the most up to date agenda: http://bit.ly/1ARocZz

Take a look at just some of the companies already confirmed to participate:
AMC Networks // Charter Communications // Fox Networks // Netflix // Viacom // CBS Corporation // Google // HBO Latin America // ABC Television // Turner Broadcasting // Amazon // Hulu // REVOLT TV // Warner Bros // Yahoo! // Google // Univision // Disney // NASCAR // Comcast Spotlight // Discovery Communications // Meredith Corp // Scripps Network. 


Click here to see the full list: http://bit.ly/1xUP08V
Submit Your Nomination for the REMI Award – Research Executive Media Industry Outstanding Contribution: We would like to acknowledge an individual whose outstanding contributions, innovations, or leadership has impacted the way research has shaped the media industry and entertainment landscape. The Award recipient will be announced on Thursday, February 5th at The Media Insights & Engagement Conference. 
Mention code MEDIA15BL and save $100 off the current rate: http://bit.ly/1ARocZz
It’s my pleasure to personally invite you to join us at The Media Insights & Engagement Conference 2015 for the experience of a lifetime.

All the best,
Clay Collier
Business Development Manager, IIR
The Media Insights & Engagement Conference

@_Mediafusion

#MediaInsights15

Insights on Diversity in America from US Census Bureau, Univision, TV One & HBO Latin America

Earlier this year, the U.S. Census Bureau projected that “by 2042, so-called racial minority groups will make up the majority of the U.S. population.”
New technologies and viewing behaviors are not the only things that media professionals have to worry about – the new challenge is connecting with an ethnically diverse audience. What are you doing to better understand this “new America” and engage with them on a deeper level?
The Media Insights & Engagement Conference has brought together research leaders from ethnic networks (including MNet America, TV One and Univision) to discuss The Changing Face of America with the U.S. Census Bureau’s Data Dissemination Specialist, Marilyn Stephens. This keynote and panel discussion will present an overview of ethnic population growth and their incredible spending power, as well as viewership, media consumption and more.
The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA
Download the conference brochure for full details: http://bit.ly/1v9uOR7

Plus, you’ll also hear from HBO Latin America on:

Decoding the Entertainment Landscape in Latin America Across Generations
In order to understand the evolution and current state of the Latin American Media Consumer, HBO Latin America conducted an audience segmentation study to uncover the consumption habits and traits that define today’s generations. By uncovering these specific segments, HBO can more specifically target their heavy consumers, loyal viewers and potential subscribers. Find out what Luis Duarte, Audience Research Director, DirecTV Latin America (and Media Insights 2014 speaker) is looking for in partnerships: http://bit.ly/1BpdQ49
 For the full session description, download the conference brochure: http://bit.ly/1v9uOR7
Join us in San Diego and gain the insights you need to understand and engage with the Changing Face of America. Register by Friday & save $600: http://bit.ly/1v9uOR7
Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15

The Media Insights & Engagement Conference Brochure Now Available

“This conference hit the rare trifecta of top quality
attendees, inspiring speakers and great organization. Looking forward to the
2015 event.” – Tom Ziangas, SVP Research, AMC Networks

Tom’s not the only one looking forward to the 2015 event, we’re excited to be
able to present you with your first look at The
Media Insights & Engagement Conference
brochure. Download the agenda
now: http://bit.ly/1B1I5J1

The Media Insights & Engagement Conference is the industry’s must attend
event for next generation research & engagement strategies helping you
overcome challenges and decipher the future of media. Featuring best practices
and lessons learned from ESPN, ABC TV, Netflix, NBCUniversal, Revolt TV, AOL,
Yahoo!, Warner Brothers, GroupM, HBO Latin America, AMC Networks, Aereo,
Viacom, Clear Channel, Google, Discovery Communications, Turner Broadcasting,
Univision & more. Download the brochure for the full speaker line up:  http://bit.ly/1B1I5J1

The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA

What’s New for 2015?
  • The State of the Industry: Deciphering the Future Keynote
    Panel hosted by David Poltrack, Chief Research Officer, CBS Corporation, Howard
    Shimmel, Chief Research Officer, Turner Broadcasting & Liz Huszarik, EVP,
    Media Research & Insight, Warner Bros
  • A Call to Action for Millennials: Boost Your Skill Building
    and Professional Development Master Class facilitated by Tom Ziangas, SVP
    Research, AMC Networks and Jess Aguirre, SVP Research & Media Planning,
    Crown Media Family Networks
  • Rising Stars vs Experienced Leaders Interactive Session, giving
    an inside look at the power of both rising stars and experienced researchers as
    they try to tackle the issues the industry faces today.
  • Uncover the Changing Face of America and what it means for
    your viewership with insights from Marilyn Stephens, Data Dissemination
    Specialist, Media Lead, US Census Bureau, Julie Zwissler, SVP, Marketing &
    Partnerships, MNet America, Stephanie Yates, VP, Research, TV One and Michele
    Meyer, VP, Network Research, Univision
  • The Media Insights & Engagement Case Study Competition
    & Awards. Submit your innovative, results-driven research methodologies and
    applications to be reviewed by our judges. Winners will be announced at the
    event!

And much, much more!
Download the
conference brochure for the complete program: http://bit.ly/1B1I5J1
Join us in February to explore the new world of
multi-platform, hyper-viewing in the post-disrupted media landscape to
accelerate new insights and create future partnerships.

We hope to see you there!

Mention code MEDIA15LI and save 15% off the standard
rate. Register today:
http://bit.ly/1B1I5J1
All the Best,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15

The Media Insights & Engagement Conference Brochure Now Available

“This conference hit the rare trifecta of top quality attendees, inspiring speakers and great organization. Looking forward to the 2015 event.” – Tom Ziangas, SVP Research, AMC Networks

Tom’s not the only one looking forward to the 2015 event, we’re excited to be able to present you with your first look at The Media Insights & Engagement Conference brochure. Download the agenda now: http://bit.ly/1sbalEc

The Media Insights & Engagement Conferenceis the industry’s must attend event for next generation research & engagement strategies helping you overcome challenges and decipher the future of media. Featuring best practices and lessons learned from ESPN, ABC TV, Netflix, NBCUniversal, Revolt TV, AOL, Yahoo!, Warner Brothers, GroupM, HBO Latin America, AMC Networks, Aereo, Viacom, Clear Channel, Google, Discovery Communications, Turner Broadcasting, Univision & more. 


Download the brochure for the full speaker line up:  http://bit.ly/1sbalEc

The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA


What’s New for 2015?
The State of the Industry: Deciphering the Future Keynote Panel hosted by David Poltrack, Chief Research Officer, CBS Corporation, Howard Shimmel, Chief Research Officer, Turner Broadcasting & Liz Huszarik, EVP, Media Research & Insight, Warner Bros
A Call to Action for Millennials: Boost Your Skill Building and Professional Development Master Class facilitated by Tom Ziangas, SVP Research, AMC Networks and Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks
Rising Stars vs Experienced Leaders Interactive Session, giving an inside look at the power of both rising stars and experienced researchers as they try to tackle the issues the industry faces today.
Uncover the Changing Face of America and what it means for your viewership with insights from Marilyn Stephens, Data Dissemination Specialist, Media Lead, US Census Bureau, Julie Zwissler, SVP, Marketing & Partnerships, MNet America, Stephanie Yates, VP, Research, TV One and Michele Meyer, VP, Network Research, Univision
The Media Insights & Engagement Case Study Competition & Awards. Submit your innovative, results-driven research methodologies and applications to be reviewed by our judges. Winners will be announced at the event!
And much, much more!
Download the conference brochure for the complete program: http://bit.ly/1sbalEc

Join us in February to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape to accelerate new insights and create future partnerships.

We hope to see you there!

Mention code MEDIA15LI and save 15% off the standard rate. Register today: http://bit.ly/1tXjYsp
All the Best,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15

Your Exclusive Look at The Media Insights & Engagement Conference Speaker Line Up

Earlier this year, The Media Insights & Engagement Conference broke records with its inaugural event, uniting hundreds of research and insights professionals across the media industry. In 2015, The Media Insights & Engagement Conference will be your industry’s meeting place to explore new opportunities with insights-rich decision making.
Download the 2014 Executive Summary for a look at what you can expect at The Media Insights & Engagement Conference 2015: http://bit.ly/1yrb5Zt
The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA

Introducing The Media Insights & Engagement Conference Keynotes to Date:
ROI for Social Media Marketing
B. Bonin Bough
VP of Global Media &
Consumer Engagement
Mondelez International
Build Habit Forming Products
Nir Eyal
NirAndFar.com
Author, Hooked: How to Build Habit-Forming Products   
Making Data More Meaningful
Charles Kennedy
Former EVP, Research & Insights,
NBCU Cable
Entertainment Group
PLUS groundbreaking thought-leadership covering Cross Platform Measurement, Research & Insights, the Future of Content, the Changing Face of America, New Disruptors, TV Everywhere, Evolving Business Models & Partnerships, Understanding Viewer Behavior and more, from:
  • Bryon Schafer, SVP, Media Research and Insights, Warner Bros. Television Group
  • Dave Kaplan, VP, Bravo Media Research, NBCUniversal
  • Jake Katz, VP, Audience Insights & Strategy, Revolt TV
  • Tony Marlow, Head of Category Insights, Yahoo!
  • Stephanie DiVito, Director, Audience Research, ESPN
  • Christian Kiugel, VP, Consumer Analytics & Research, AOL
  • Graeme Hutton, SVP, Group Partner, Research, Universal McCann
  • Karen Ramspacher, SVP, Research and Insights, Participant Media
  • Ashlee Gouldstone, VP Research, NBCUniversal
  • Justin Fromm, Executive Director, Research, ABC TV

Don’t just take our word for it, see what the industry’s had to say:

“This was indeed the best conference I’ve attended in the past 5 years.” – Daniel Marcu, VP, Research & Insights, IFC
“You know the standard saying about conferences, ‘i.e. “if I take home one or two new ideas, this will be worth it?” Well – I think this sets a new standard. I’ve got three or four new ways of thinking about my work, communications and the world.” – Barry Stoddard, Vice President, Research, Disney ABC Television Group

Mention code MEDIA14BL & Save 15% off the standard rate. Register Today: http://bit.ly/1yrb5Zt

Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15 

Live from #MediaInsight: HBO Cross-Platform Media Insights

Jason Platt Zolov, Director, Market Research, HBO explains how multi-platform feeds the addiction that is HBO

HBO is now a truly multi platform experience, but traditional, planned viewing is still the most popular – a set schedule matters, even for cross platform viewers.  

HBO looks at every week as an event – having a set schedule helps to fuel premiere night anticipation.  HBO GO and On Demand helps to drive viewers back to premiere night.

Users of more HBO platforms are more loyal to HBO overall. 

HBO uses a mix of primary and secondary research to get a full picture – from measuring awareness and perceptions of platforms like HBO GO to learning which specific titles are most popular on each platform.  

A big question is whether Sunday night still matters.  While the word is spreading that time shifting has diminished the importance of Sunday, it’s still a huge night for HBO.  

Netflix is setting the bar for devices (Apple TV, Chromecast, Roku, etc.) and HBO is right there.  The experience changes depending on the device, and HBO needs to account for that. 

Nearly half of HBO viewing is done on alternate platforms.  However, the percentage of linear viewing of weekly premieres of a show like Game of Thrones has grown over the past 3 years – as a show becomes more popular, live viewing and being “in the know” becomes more important.  

In social media, there are clear spikes on premiere nights – SUNDAY MATTERS!   

When asked whether it’s important that new episodes premiere every week, 89% say that it is.    

Planned vs. unplanned viewing is similar (and mostly planned) whether viewers watch linear HBO only or use multiple platforms.  

When multi-platform users want to watch a movie, they go to linear HBO primarily.  HBO Go takes over when it comes to watching classic shows that are no longer being produced.  

Usage of HBO Go on a TV is 100% greater than on a phone or tablet – you can’t beat the big screen.  

ABOUT THE AUTHOR

Ben Proctor is Insights Strategist at Miner & Co. Studio, a New York-based consultancy

HBO Research Director Tackles Cross-Platform Media Consumption


Lack of Single Source Usage Data, Privacy and Device and Platform Proliferation Vex But Don’t Deter


By Marc Dresner, IIR
Jason Platt Zolov’s daily grind as market research director at HBO would probably overwhelm anyone who isn’t comfortable making sense out of uncertainty.
But that’s the nature of media research today: Platt Zolov manages to deliver reliable insights under challenging market conditions using less than perfect source materials.
In a recent interview with the Research Insighter podcast series, Platt Zolov discussed some of the obstacles he faces and how he’s addressing them.
‘Multi-platform usage is really one of our biggest issues,’ Platt Zolov told the Research Insighter.
‘We know individually how many people tuned in on Sunday night and individually how many people may have clicked on HBO GO or HBO on Demand, but to be able to see how they are moving between those different platforms is something that is very difficult to do,’ Platt Zolov said.
‘There is also the added layer of tracking all the different devices that people are watching on’mobile phones, tablets, new connected TV experiences with Apple TV and Roku’,’ he added.

“There are a lot of privacy issues around trying to link multi-platform usage to HBO loyalty’why people continue subscribing and paying that bill every month.”
Without a single source for usage data, Platt Zolov and his colleagues rely on conventional survey instruments and other sources to fill in the gaps, but it isn’t perfect.

And it gets even more complicated when you factor in new, non-traditional competitors like Netflix, Hulu and Amazon, which are developing original programming.

In this episode of The Research Insighter podcast series, Platt Zolov discusses:
‘ Balancing usage with self-reported data
‘ Privacy concerns related to linking multi-platform and loyalty
‘ Providing a 360-degree view of viewership in the modern media landscape and more’
Editor’s note:  Jason Platt Zolov will be speaking at the Media Insights& Engagement Conference 2014 taking place January 29-31 in Miami, Florida.
For more information or to register, please visit http://bitly.com/LHwwDX