Our main conference kicked off this morning with “Building Brands in the Mobile Medium,” a session by our conference chair Jeffrey Hayzlett.
Hayzlett began the day by talking on the more general topic of driving change, starting with the story of Kodak and the digital camera and leading to a discussion of ink and printers.
As he said, if you’re being asked to show ROI of new technologies, ask “What is the cost of return on ignoring?” The theory being that when approaching mobile, or innovating in general, you’ll need to jump in and try some campaigns without waiting for permission or proven results.
With that said, when approaching campaigns, it is important to fulfill on brand promises with your mobile strategy. Looking forward to hearing more about that over the course of the next two days.
Jeffrey Hayzlett, Celebrity CMO, Author of Running The Gauntlet and Founder of THE HAYZLETT GROUP will be chairing our upcoming event, The Mobile Marketing Conference. Check out this video for a personal message from Hayzlett on this exciting conference:
Join us this March and harness the power of mobile marketing at The Mobile Marketing Conference. Download the brochure for more details.
As a readers of our blog, we’d like to offer you an exclusive 15% discount. Register with code TMMC12DIGITAL here.
We hope to see you in Miami!
All the best, The Mobile Marketing Conference Event Team
P.S. Join our social media community! Our new LinkedIn Group: http://linkd.in/y01QZT is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter at https://twitter.com/TheMMConference or on Facebook: http://on.fb.me/uFo6zi for conference updates and industry insider news.
It’s 2012 and we’re back to blogging some of our favorite digital marketing content. Today we wanted to send out a special “Congrats” to “Celebrity CMO” Jeffrey Hayzlett, who will be chairing our upcoming event, The Mobile Marketing Conference.
Hayzlett’s new book “Running the Gauntlet” is out today! Click through here for more info. You can also follow his blog The Change Agent, for content like the video below.
For more about The Mobile Marketing Conference, join our communities: