At the B2B Blog, they reveal the latest studies about how consumers are looking at the new green revolution. Of the customers surveyed, three in four have defined themselves as green, and 57% of those have made a green purchase within the past six months. The younger generation, those age 18 – 34, 24% believe that it’s trendy to be green. What is your company doing to capture this new trend?
In a recent study by Project Green, detailed here at Brand Week, researchers found that those surveyed in the United States and the UK had relatively the same views on the environment. One in three surveyed knew of the term sustainable, throughout both the US and the UK. Project Green’s goal was to find out what people in both countries to survey their emotions and feelings on the current state of the environment. Nineteen percent of those surveyed stated that they would sacrifice certain things in order to save the environment. Other views surveyed were: U.S. vs. U.K. consumers who:
‘ Recycle paper: 71% vs. 87%
‘ Purchase recycled paper: 55% vs. 47%
‘ Walk rather than drive short journeys: 36% vs. 56%
‘ Own or lease a hybrid: 4% vs. 1%