Tag Archives: google buzz

Checking Back in With Google Plus

With news of a new mp3 store circling the web, and the lingering question of brand pages coming back into light, let’s take a look at where Google+ is several months down the line from it’s introduction.

If you look back at this Ad Age interview from July, you can see that Google+ was in the process of running a beta program for companies, however at this date only a very select few branded pages do exist. This week, Mashable asked some ad agencies to imagine their vision of a Google+ branded page. What do you think of these imagined designs?

Perhaps the more important question is, Will brands even want or need to be on Google+ by the time the brand pages are launched to the public? Is Google+ an effective way to interact with fans?

On October 14th, it was reported that Google was shutting down their “Buzz” service  as Google+ quickly eclipsed it in popularity.  However, there is some question that the network is truly growing fast enough to make it a real competitor in the social space. (For example this listicle in PCWorld explores 5 reasons Google+ may be failing to grow. Even as early as July, reports were citing a drop in traffic after the initial buzz wore off. But, not to get too cynical too fast, the service did see a jump in September that kept the service growing faster than Facebook. (Chart: Google+ Hit 10 Million Users 50 Times Faster Than Facebook – Technology – The Atlantic Wire). This study by Polaris Marketing Research Inc. and its data collection partner SSI also shows that the network will continue to grow.

And maybe it will, maybe a new music store will bring users back to the platform who dropped off after the new-and-shiny wore off, still it doesn’t seem like a good sign when even Google’s CEO seems to have gotten over the buzz.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com

What is the “buzz” on Google’s Buzz? Anyone using it?

There is a lively discussion over Google’s Buzz in our Future Trends LinkedIn group. We’d love to have you join us as we discuss what Buzz means for social networking and community development for the future. Have you used it in conjunction with your other social networking services? What privacy concerns do you have?

Take a few moments and let us know what you think.

Join the discussion.