Tag Archives: Google Analytics

This Week In Market Research: 3/23/15 – 3/27/15

8 Ways Social Listening Can Benefit Your Content Marketing

What is The Key to Improving Content Marketing? Social listening and analytics

Human Behavior and Big Data: The amount of data captured every two days is larger than all data before 2003

Half Of Shoppers At Top Retailers Are Mobile: 10% of internet users exclusively use their phone to access the internet

Drowning In Big Data: Finding insight in the digital ocean

5 Consumer Trends That Change Work and Mobile 

Data Driven Marketing Can Increase Your Sales: 9 Ways to give you a boost

Brand Storytelling is About to Get Much More Effective: The rise of programmatic creative

Improving Your UX and Making Websites So Easy a Drunk Person Could Use Them: This Guy will help make that a reality and will test your website for $150

The Smartest Hacker in The Room: Hint (They aren’t humans)

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

This Week In Market Research: 9/22/14 – 9/26/14

Marketing To The Women on Pinterest: Strategies based on statistics

Working 52 Minutes, Taking 17 Minutes Off: Big Data study finds the most productive way to work

How to Use Twitter Analytics to Your Advantage: Exporting and Analyzing

Putting Data Integration on The Menu: How Kraft started analyzing their data and putting it to better use and how it could help you

5 Examples of How Next-Gen Social Analytics are Transforming Digital Marketing

Customer Experience: 12 Critical Points You Should Be Addressing

The Future of Customer Service: Customers want to be part of a conversation with thoughts, humor, and feedback from companies

Implementing Predictive Analytics: 4 Techniques You Should Know

Fighting Financial Fraud: Using Big Data to Prevent Theft

How to Protect Your Smartphone: Tips for hiding your data

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

TMRE TV: Sundar Dorai-Raj, Google

At The Market Research Event 2011, Marc Dresner sat down with many of the industry’s leading researchers to discuss their strive for the best insights in addition to how they work with fellow researchers to find the insights they are striving for better research and insights.  This is TMRE TV.

This week we’re featuring Marc Dresner’s interview with Sundar Dorai-Raj Senior Quantitative Analyst at Google. In this interview, Sundar share how YouTube and it’s employees dive deeper to the analytics and behavioral habits of the users of YouTube.

A few of Dorai-Raj’s key statements:
- Answers are easier to come by if the right questions are asked
-The feedback loop at YouTube is constantly open to allow discovery of the needs of the user
-Their policy on failure – employees are encouraged to take chances. While that does lead to some failure, the next big breakthrough is always looming.

Watch the interview here:

This fall a The Market Research Event 2012, NBC Universal will be on hand to present “Movie Going in the Digital Age: How Changes in Media Consumption Have Changed the Movie Going Decision Making Process,” which looks at how the new patterns of media consumption, including social and such mediums as YouTube affect the pattern of movie going. For more information on this session and the rest of the event, download the agenda here. If you’d like to join us this November 12-14 in Boca Raton, register today and mention code TMRE12BLOG to save 15% off the standard rate!