Google is now selling ads featuring tweets. The ad offers the five most recent tweets from a specific account. The first company to jump on board for this is Intuit, who owns tax giant Turbo Tax. They’re trying to increase their Twitter followers as well as add a human aspect to the brand, because they believe that microblogging humanizes the brand.
Seth Greenberg, the director of marketing at Intuit said,
“We could have used this as an acquisition vehicle, but we’re looking at it more like a conversational vehicle. We’re measuring this [in part by] how many followers can we get. Can we get to 100,000 by allowing people to know we’re a resource? We’re not going to hard sell you on the product, but we want people to know there are lots of people here who can help answer your questions.”
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