Tag Archives: Global Market Research

Call for Presenters Now Open: The Market Research Event #TMRE15

CALL FOR PRESENTERS: The Market Research Event
Submit your proposal by email to kschram@iirusa.com by Friday January 30, 2015

From: Kelly Schram
Re: The Market Research Event
Date: November 2-4, 2015
Location: Orlando, FL


The Institute for International Research (IIR) is currently seeking presenters for:

November 2-4, 2015 | Orlando, FL

Submissions due by Friday, January 30th. 

NOTE: Presenters are accepted on a rolling basis so early submissions are encouraged.

TMRE is the “World’s Top MR Event” focused on elevating the business impact of insights, designed to empower the researcher to move from insights partner to strategic, consultative leader.

ONLY client-side submissions will be reviewed.  If your company is categorized as a vendor, solutions provider or consultancy, please see below to find out how you can get involved in TMRE. Speakers receive a free pass to attend the event.

We are looking for (in order of priority):

  • Exploration Leaders: Speakers who are willing to literally get “outside the conference walls” and take smaller groups of attendees to local areas to explore/discuss MR/ethnography in action.
  • Interactive Discussions: Excellent facilitators who can give a short presentation and then lead the group in interactive roundtable discussions- with actionable outcomes. 
  • Case Studies: We will only consider NEW case studies that haven’t already been shared at another event or past TMRE event. Suggested topic areas for case studies include:
    • Social Insights: Data Collection, Listening & Analysis
    • Shopper Insights & Analytics
    • Consumer & Market Trends
    • Biometrics & Neuroscience
    • Cross Platform & Digital Insights
    • Marketing & Brand Insights
    • Insight Driven Innovation & Product Development
    • Business to Business Research
    • Data Analytics & Advanced Analytics
    • Innovation in Tools, Techniques & Methodologies
    • Global Insights
    • ROI & Measurement
    • Activating Insights
    • Big Data 
    • Mobile & Technology 
    • Storytelling & Data Visualization
    • What’s Next & The Future 
  • State of the Industry Sessions: Executives who have something new or noteworthy (whitepaper, research report) ready to be released at the time of the event.
  • Debate Sessions: There are always two ways to tackle an insights project. We are looking for two insights executives from the same company- who challenged each other to work differently to find a new solution to a common challenge.

…. AND You Decide: We are VERY happy to consider any type of new format you feel would add value for attendees beyond the traditional case study. So please send us your most exciting ideas, we’d love to hear them!

Submission Guidelines 

Client-side speakers that wish to be considered for the TMRE speaker faculty should send the following information via email to Kelly Schram, Conference Director at kschram@iirusa.com no later than Friday, January 30, 2015. Due to the high volume of responses, only those selected for the program will be notified.

1. Benefit-oriented title of session
2. Summary of session (no more than 100 words)
3. Full contact details for speaker including name, title, company, email, phone and mail
4. Speaker bio

If your submission is selected, portions of your summary will be used to promote your participation in print and online. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board prior to the event.

Join The Best In Insights From Around The World: NOVEMBER 2-4, 2015 at Rosen Shingle Creek in Orlando, Florida


Special notices to vendors, solutions provider or consultancies:
This call is limited to client-side presenters. If you are a vendor, consultant, solution provider, or technology provider and would like to speak at TMRE, please contact Jon Saxe at jsaxe@iirusa.com or 646-895-7467 or Liz Hinkis at ehinkis@Iirusa.com or 646-616-7627.

TMRE International Session Spotlight: Japan: How To Develop a Concept Across Two Continents in One Day?

Leading up to The Market Research Event, we’ll profile the keynotes, tracks and themes at the 2011 event.  Over the next few weeks, we’ll be looking at the international sessions new to the event.  For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now.  If you register TODAY, October 14 using code TMRE11BLOG, be one of the first 10 to register get a free FlipCam! Also be sure to RSVP for the TMRE Tweetup taking place 11/6 before the event!

Featured Country: Japan
Featured Speakers: Eric Grosgogeat, FocusVision Worldwide and Jorge Calvachi, Amway
Featured Session: Amway needed to quickly and cost-effectively develop a global concept for a new daily skin care supplement. In the past, the team would have travelled to conduct focus groups. Instead, they tried webcam focus groups and were able to conduct focus groups in Asia and the US within a 24 period. This presentation will describe how the webcam qualitative research platform toolbox allowed the team to conduct the same creative exercises they would traditionally use in a facility. The result was a winning global concept for a fraction of the cost and in record time.

TMRE: The Global Meeting Place for your Market Research Team

In less than one month, more than one thousand market researchers from around the world will take part in The Market Research Event … the world’s top annual conference for insight executives.

The geographical representation will be unprecedented – unite with leaders from USA, Canada, Mexico, United Kingdom, China, Brazil, India, Germany, New Zealand, Spain, Australia, Peru, Netherlands, Puerto Rico, Japan, Colombia, Indonesia, Philippines, Guatemala, South Africa, Switzerland, Sweden, Russia, and more!

Space is very limited – less than 100 seats remain! Why are so many researchers joining us this year?

  • - The latest case studies and breakthrough research strategies
  • - Real-life case studies & no commercialization from the platform
  • - The highest percentage of client-side attendees and speakers than any other market research event
  • - The highest caliber Keynotes – including Bestselling authors Sheena Iyengar, Author of The Art of Choosing, Bruce Bueno de Mequita, Author or The Predictioneer’s Game and Mark Earls Author of Herd
  • - More choices – with more than 140 sessions, 7 symposia and 9 tracks to choose from you can create the agenda that best meets YOUR needs. Download the brochure for an in-depth look at the options.

The Market Research Event is taking place November 7-9, 2011, in Orlando, Florida. If you mention priority code TMRE11BLOG when you register for the event, you will receive $200 off the standard rate and a Flip Cam when you register before THIS FRIDAY, OCTOBER 14! If you have any questions about the event, please feel free to contact Jennifer Pereira at jpereira@iirusa.com.

More global representation than ever before at TMRE in 2011

The Market Research Event is the most comprehensive conference in the world designed exclusively for executives in market research and consumer insights. With more than 150 sessions and 175 speakers, this is truly the one conference in the world that covers every business critical topic so thoroughly and thoughtfully, there is never a need to look anywhere else.

In 2011, we scoured the earth to bring the very best in insights together for 3 days. The representation of voices from around the world benefits everyone, including our US based constituents – giving you the greatest representation of global perspectives.

Featured Global Sessions:

  • Winning in BRIC Markets: What Amway Has Learned and How it Can Help Your Company Succeed
    • - Yogesh Chavda, Director of Consumer and Market Insights, Amway Corporation
  • Business Unusual: Addressing the <2$ Consumer Meaningfully
    • - Sangeeta Gupta, Director Consumer Strategy & Insights, PepsiCo, India
  • Consumer Insights in a Multicultural Society: A Yum! South Africa Case Study
    • - Toni Joubert, Portfolio Manager, Yum! Restaurants Southern Africa
  • Market Research in an “I’ll Have What She’s Having” World
    • - Marc Earls, Author, Herd, How to Change Mass Behavior by Harnessing Our True Nature
  • Building New Tools Internally for an Old Problem
    • - Emma Piza B??tiz, Marketing Intelligence Chief & Elizabeth Mel??ndez Guerrero, Market Intelligence Chief, Cuauht??moc Moctezuma – Heineken M??xico
  • Fast, Free, Friendly: Making Information Count in a Creative-Driven Culture
    • - Yoni Karpfen, Team Lead, Consumer Research, Disney Online Studios Canada (Club Penguin)
  • Back From the Abyss – How Customer Insights Drove the Success of the One Ford Global Plan
    • - Christine Stasiw Lazarchuk, Director – Global Market Research, Ford Motor Company

Download the brochure to see for yourself why more than 600 people have ALREADY signed on to attend.

Register by July 15 to Save $600 off the standard & onsite rate to join us for the biggest and best event yet. Mention priority code TMRE11BLOG. Register here. If you have any questions about TMRE 2011, feel free to contact Jennifer Pereira at jpereira@iirusa.com.