Tag Archives: GlaxoSmithKline

Who’s Attending the International Shopper Insights in Action Event

The industry has spoken, the word is out, now more than ever before…. Shopper Insights in Action is the OFFICIAL Voice of the Industry. The International Shopper Insights in Action Event offers more global, cross-market perspectives than any other industry event in Europe enabling you to drive basket growth at retail.

Participating companies include:
Advantage Group
Altia Plc
Arla Foods
Beiersdorf Ag
Blue Lemon Qualitative Research
Britvic Soft Drinks
Campofrio Food Group
Colgate Palmolive Europe Sarl
Coop Danmark
DashboardVision Ltd
Ferrero MSC GmbH & Co KG
Ferrero S.A.
Ferrero SPA
Foodcorp Proprietary Ltd
G2 Emea
General Mills UK Ltd
Geometry Global
Gfk Shopper & Retail Strategy
Groseri Market
GSK Halfords Uk
Heineken International
Incontext Solutions
Join the Dots (Research) Ltd
JT International SA
JTI Marketing & Sales
Kantar Retail
Kerry Foods
Kimberly Clark Corporation
Loftice LCC
Mars Chocolate Russia
Metro Cash & Carry Romania
Metsa Group
MMR Research Worldwide
Mondelez International
Nexium Customer Solutions
Nicoventures Ltd
NORM Research
Omega Pharma Manufacturing GmbH & Co. KG
Omega Pharma NV
Pepsico Netherlands
Perception Research Services Intl
Perfetti van Melle
PMR Ltd Sp zoo Procter & Gamble
Procter & Gamble Europe
Red Dot Square
Research Now GmbH
RWTH Aachen School Of Business And Economics
SAB Miller
Samsung Mobile
Samsung Telecommunications
Sanitarium Health & Wellbeing Co
Sensory Logic
Stabburet AS
Tesco Czech
The Coca-Cola Company
The Futures Company
The LEGO Group
The Silver Spoon Company
The University Of Oxford
TNS Aisa
TNS Retail & Shopper
TNS Sofres
Tobii Technology AB
Triad Retail Media
Twentieth Century Fox Home Entertainment
Unicer Bebidas SA
Vision Critical
Vitana AS
Vivid Brand

Delivering more proven value than any other event in existence:

‘ 92% of attendees are Manager Level and above
‘ Tackling key themes for all stakeholders
‘ Concentration on strategic selling, category leadership, decision marketing and shopper analytics
‘ Never any commercialism from the podium
‘ 75% of attendees are client-side
‘ 133% more retailer and 49% more FMCG companies in attendance than last year
‘ More than 35 countries represented
‘ The innovation hall is where business gets done
‘ The best minds in retail and FMCG interact around the best content from across the EMEA
‘ The focus is always on the future
‘ Relevant, unbiased content from industry authorities
‘ The content is always action-oriented
‘ The main stage is always legendary…12 new keynotes

Download the brochure for full agenda and speaker details, save 15% off the standard rate when you register.

Still not sure? See what your peers are saying about Shopper Insights in Action here.

Webinar Invite: The Non-user Fallacy

Join us for this live presentation exploring How Abreva Leveraged Loyalists to Convert Non-users:

Wed, Apr 3, 2013
11:00 AM EDT
Hosted by: TMRE & Brandtrust

Register here: https://cc.readytalk.com/r/um8mzjrxq165

At the time of the study, the Abreva team possessed considerable knowledge regarding the category and consumer’s needs and motivations. However, the brand did not understand the disconnect between non users desires for treatment and the rationalizations at shelf to choose less expensive, second tier brands. Why was the Abreva team missing the mark with non users when all signs pointed to ‘yes’? They were chasing the wrong idea and asking the wrong questions.

While a typical approach would focus on studying non-users and uncovering their attitudes toward the brand and their rationale for not using the brand, Abreva partnered with Brandtrust to understand how and why non-users became users. By focusing on those who currently use the brand, the brand was able to not only uncover what obstacles prevent non-users from trial but also what motivates non-users to move into trial.

In this live presentation, you will learn:

‘ Why reframing the research question may reveal a more valuable source of insight.
‘ Why studying brand loyalists offers more insight than can be leveraged to bring non-users and rejecters into the brand.
‘ How emotional insights can transform a campaign from one focused on rational benefits to one that connects to consumers at a deeper, psychological level.

We look forward to chatting with you on April 3, 2013.

Presented By Elizabeth Latoracca and Kristian Aloma

Elizabeth Latoracca is the Global Insights Director of Pain Management at GlaxoSmithKline. She has worked within market research and insights for over 20 years, starting her career on the supplier side with Perq, Captone and Spectra, and then shifted to the client side with Warner Lambert, Pfizer and, for the last six years, GSK. Outside the office, Elizabeth enjoys spending her time with her husband and two children, running, reading and cooking.

Kristian Aloma is a Senior Consultant, Team Lead, at Brandtrust, has over a decade of experience in developing and improving brands across industries. He is currently finishing his Ph.D. in Narrative Theory, a.k.a. the psychology of story, with the hopes of understanding better how consumers make meaning of the world around them and how brands become integrated into their personal narratives. Kristian lives in Florida with his wife and two children, and in his fleeting spare time, he loves to geek out on cutting edge technology.

Brandtrust is a leader in deep social science led emotional research methods that reveal the unarticulated needs of consumers specific to your category and brand.