Tag Archives: Generation z

Are You Prepared for the Future of Insights?

If you aren’t, don’t worry. TMRE is here to help.
Insights is under pressure. Pressure to reduce costs.
Pressure to cut timelines. Pressure to not only produce numbers, but a story
that can be sold to the business. TMRE 2016 helps command the boardroom by
delivering actionable strategies to leverage insights as a vehicle for
influence. The best in the industry will converge to talk technology,
disruptive trends, professional skill development, hot new sectors, and the
future customer.
If you want to be prepared for these big changes and the future
of the insights industry, don’t miss these sessions:
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Macroeconomic Forecasting, Consensus, And
Individual Forecaster: A Real-Time Approach
Azhar Iqbal, Director of Econometrician,
Wells Fargo Securities, LLC
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Brand Building In A Digitally Connected World
Anthony Michelini, Global Director,
Strategy and Insights, Citibank
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Catch A Rising Star: Leveraging Consumer Trends
For New Product Success
Michelle Monkoski, Consumer Insights
Director, Sargento Foods
Barbara Kilcoyne, Consumer Insights Manager,
Sargento Foods
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Embedding Social Tools in Core Business
Processes to Effectively Welcome Millennials Into Your Workforce
Nahal Yousefian, Director of Culture and
Engagement, Tesco
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Enhancing The Workplace Experience For Women
Through Re-Imagining The Washroom
Stephanie Magnan, Associate Program
Marketer, Global Marketing & Innovation, Kimberly-Clark Professional
Bruce Williamson, Director, Global
Marketing & Innovation, Kimberly-Clark Professional
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The Next Generation Research Function: Six
Skills To Make Your Team Future Proof
Kassandra Barnes, Director of Customer
Intelligence, CareerBuilder
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Enough Of The Millenials, Lets Talk About
Generation Z And Future Of Auto
Smita Premkumar, Ph.D, Director, Cox
Automotive
Sonia Kher, Associate Manager, Cox
Automotive
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The Emerging Cannabis Consumer Marketplace
Emily Paxhia, Founding Partner &
Director of Relations, Poseidon Asset Management
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The Future Of Digital Engagement: How Millennial
& Gen Z Behaviors Are
Wynne Tyree, Founder and President, Smarty
Pants
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The Changing Role Of Market Research In This New
Customer Experience (Cx) Era
Doug Cottings, Staff VP, Market Strategy
& Insights, WellPoint
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The Future Of Beauty ‘ In The Context Of The
Millennial Beauty Journey
Debra Coomer, Sr. Director Marketing
Analytics and Customer Insights, Ulta Beauty
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Future-Proofing Primary Research Projects With
Honda R&D
Eri Maeda, Research Group Leader, Advancing
Product Planning, Honda R&D America
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Big Data And Deep Analytics: The Industries Of
The Future
Alec Ross, New York Times Best-Selling
Author, The Industries of the Future, Former Senior Advisor, Technology and
Innovation at the State Department
View the full agenda: http://bit.ly/2cC5P5f
Don’t get left in the
past. Get your ticket to the future of insights at TMRE. Use exclusive LinkedIn
discount code TMRE16LI for $100 off the current rate:
http://bit.ly/2cC5P5f
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to our insights newsletter The Insighter:
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The Insighter is our new monthly newsletter featuring a compilation of our best
insights content for the month. Each month, take a few moments to sip your
morning coffee while you read a thoughtful article on a new trend, watch an
interview with an influential insights leader, or an in-depth talk by a top
changemaker.

Cheers,
The TMRE Team
@TMRE
#TMREvent
Themarketresearcheventblog.iirusa.com

This Week In Market Research: 9/28/15 – 10/2/15

Everyone talks about market research and the unique ways we can utilize the findings from it, but how exactly do we conduct market research? Business.com this week released an article that details 13 different tools that help in conducting market research. The first listed, is the Google Keyword Planner which is essentially a free AdWords tool that can give you metrics and point you to where your demand is. Another easy tool they mention, one that I particularly love using, is SurveyMonkey. This neat little tool can help you conduct effective consumer insight surveys while also helping you customize these surveys to fit your intended audience. Finally, the last tool this article lists is social media. I, for one, strongly believe in the power of social media and its direct impact on gleaning new insights and trends. ‘Social media is a powerful tool for market research, if used properly. One approach is to contact influencers through direct messages and simply request feedback on your product or services.’ Check out the full article for wonderful tips on how to effectively utilize free resources to boost market research.
An article released earlier this week on Entrepreneur discusses the importance of reaching the group of individuals known at Generation Z. According to the article, a new research firm by the name of Wildness, is on a mission to help marketers better understand this generation and reach them in new ways. The Wildness company was actually born out of AwesomenessTV which is a media company owned by DreamWorks Animation and the Hearst Corporation. The AwesomenessTV co-founder and CEO, Brian Robbins, stated that ”[Generation Z] may have just gotten the keys to the car’but soon they’re going to have the keys to the economy. In a few years, these consumers will contribute $44 billion annually.” On top of working with other organizations to help them ‘activate Generation Z,’ Wildness has conducted a study nationwide with 3,000 respondents that aims to shed some light on the different Generation Z practices and preferences. The article claims that this study revealed that most young people within Generation Z see themselves at cultural collaborators who ‘are seeking brands, retailers, and celebrities with who they can co-create’ with. The entirety of the article is a solid read and I highly encourage those who are interested in market research to read it in full. After all there may be some things you did not know about Generation Z.

This week Fast Company released an article that highlights new animated heat maps that correspond with the noise levels in each neighborhood. The real estate site Trulia designed a new heat map of noise in neighborhoods by simply using the crime data on noise complaints. ‘Trulia pulled five years’ worth of noise complaints and mapped out the noisiest areas of Seattle, New York and San Francisco. It then used the software CartoDB to create GIF heat maps that show the changes by year.’ The article also mentions how noisy areas can also pose a health risk and lead to cardiovascular diseases and stress. Obviously this method of tracking noise levels in neighborhoods a not a perfect method, however, it is an interesting approach and gives us insight on the varying neighborhoods of large cities and possibly how that impacts the specific population. To view all of the maps in full you can visit Trulia’s blog here

Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com