Tag Archives: general motors

Consumer Insights Canada Brings TMRE & Shopper Insights into Your Backyard

Two weeks ago, Shopper Insights in Action uncovered new trends and insights, with one common theme being shared – “Consumers want trusting relationships, they don’t want cold, transactional interactions.” Sir Terry Leahy, Former CEO, Tesco & Shopper Insights in Action 2014 Keynote.
Now more than ever, it’s even more important to have a deeper understanding of your consumer and what they want, and that’s why we’re so excited to be bringing Consumer Insights Canada right into your backyard.
The Consumer Insights Canada Event focuses on the power of insights to inspire smarter decision making and shines a lens on shopper and consumer behavior in Canada.  Whether you’re looking to break into the market for the first time, or just deepen your relationship with Canadian consumers – this is your must-attend event.
The North American Consumer Insights Event
September 29-October 1, 2014
The Ritz Carlton
Toronto, Ontario
Canada

You’ll hear from leading Canadian insights leaders as well as experts from around the world including:

>The Art of Engagement: The Importance of Connecting with Customers in a Multi-Channel World, Canadian Tire
>Falling in Love & Having a Relationship are Two Different Things, Target Canada
>How to Embed a Culture of Customer Experience in Your Organization, BMO Institute for Learning
>Six Secret Steps to Outsmart, Out-Innovate, and Out-Adapt Your Competitors, TrendHunter.com 
>New Canadians: The New Frontier for Marketers, Yahoo! Canada & Mediacom Canada
>Parallels from a Canadian Charity: From Donor-Centric Solutions to Shopper-Centric, General Mills Canada
>Mobile NFC Payments: Canadian Opportunities, Visa Canada
>And from Brandspark, Cadillac Fairview, Colgate Palmolive, General Motors, Mastercard, Saputo and more!
Download the brochure for the full agenda: http://bit.ly/1qb4Wx2
Consumer Insights Canada provides you with the tools you need to push the agenda forward in your organizations and set the strategic framework to better understand Canadian shoppers and consumers. In addition to the insights-filled agenda, you’re registration also includes BONUS ACCESS to FEI: Toronto, brought to you by the World’s Leader in Advancing Innovation.
Join us in Toronto this fall! Mention code NACI14LI & Save 15% off the standard rate. Register today: http://bit.ly/1qb4Wx2
Cheers,
The North American Consumer Insights Team
#NACI14
@TMRE

themarketresearcheventblog.iirusa.com

Live from FOCI 2013: Utilizing Mobile Devices as a two way street, by GM

There is no question that mobile is here to stay. Love it, hate it, live by it, obsess over it, or turn your head away… but a marketer, researcher and consumer cannot ignore that the world of mobile is relevant and prevalent to daily life.

Nina Leask from General Motors (GM) shows how the power of mobile devices can not only give convenient and concise feedback, but even do so in a timely manner. And time is essential in a world where consumer tolerance levels are plummeting. What’s surprising is that length of positive feedback, which is surprising given that the majority of the planet prefers to vent on social media rather than praise. But clearly this demonstrates a room for immense opportunity.

The mobile camera is also a communication and operation tool – more than the highly talked about vine and snapchat, or the infamous world of photos and selfies. As a marketer and a researcher, this allows consumers to offer clarity to communicate messages more effectively. Almost replacing the need for an in-person chat. Now the fact that cameras are on mobiles makes the conversation more of a two way street. And isn’t that what every company wants?

The approach is an interesting twist to classical research, given that one ensures that respondents are empowered with the level of commitment and engagement. It almost always guarantees quality feedback that is specific and immediately actionable… albeit all depending on mobile video quality. Never has the need for impeccable technology been this strong.

Sourabh Sharma,
Communication & Social Media Research Expert at SKIM, an international
consultancy and marketing research agency, has a background in engineering,
marketing and finance from the University of Pennsylvania, and the Wharton
School and Rotterdam School of Management. Having worked in marketing and
product development at L’Oreal, followed by a stint in management consulting,
he now passionately enjoys the world of social media, and can be found on every
platform with his alias sssourabh. He is a food critic and a fashion writer,
and documents these alongside strategy on his blog called
3FS. He may be reached at s.sharma@skimgroup.com.
Follow him on
@sssourabh.

See why now is the time to join us at The Future of Consumer Intelligence

If you’ve considered attending any of our Technology-focused Market Research Events in the past but haven’t been able to make it happen – we want you to know – this is THE year to come try us out.

Now in its third year, the event has evolved into The Future of Consumer Intelligence. Focusing on big data, the integration of advanced analytics, human science and customer strategy, The Future of Consumer Intelligence delivers opportunities to uncover richer insights and translate them into better decisions and more accurate predictions about future behavior.  

NEW for 2013

‘ World Renowned Statistician Nate Silver shares insight into Big Data and Predictive Analytics (and how he accurately predicted the outcome of all 50 states during the 2012 presidential election!)

‘ An agenda that reflects the trends in the research industry – sessions and speakers explore what will happen in the future, not what has already happened

‘ A Full 360 Degree View of Your Consumer. Uncover connections and expose hidden patterns using technology, deeply understand your customers, and engage and deepen your customer relationships for more profitable outcomes

‘ Market Research Technology for Financial Services Symposia sharing insights and best practices for using the mobile wallet, consolidation, leveraging social, consumer intelligence data and more.

Plus, more of what you’ve come to expect from the TMRE brand:

‘ World-Class Speakers from American Family Insurance, Coca Cola, Clorox, General Motors, Heineken, Intel, Johnson & Johnson, MasterCard, Microsoft, Starwood Hotels & more.

‘ Make Meaningful Connections through the Future of Consumer Intelligence ‘matchmaking program’. Our team helps to identify those attendees who share common interests who you will most benefit from meeting.

‘ New & Improved Networking Platform! A year-round virtual community, FOCI Connect allows you too connect with fellow attendees before, during and after the event.

‘ No Commercialism from the Platform. We’ve recruited a Core Planning Team staffed by industry experts to ensure you hear content-driven presentations, not sales pitches.

Download the brochure for the complete conference program. Register today to secure your spot and save 15% off the standard rates.

We hope to see you in San Francisco.

Nate Silver Shares His Insights into Reliable Forecasting & Data-Based Predictions

Last month, Nate Silver, Founder, FiveThirtyEight.com and Author, The Signal and The Noise,  made history as he used innovative analyses of political polling to predict the winner of the presidential election.

And now we welcome him to the speaker faculty of The Future of Consumer Intelligence.

As Nate has proven, it’s not about looking to see what happened, it’s about predicting what will happen in the future. It’s about delivering foresight, not just insight. It’s about connecting ideas to data to culture to the future of your business and this, is the real data revolution.

Nate Silver

Nate will share insights into data-based predictions that underpin a growing sector of critical fields, from political polling and hurricane watches to the stock market and even the war on terror.

That means it’s important to ask – what kind of predictions can we trust? What methods do the most reliable forecasters use? What sorts of things can be predicted – and what can’t? 

Nate will take us on a tour of modern prediction science, uncovering a surprising connection among humility, uncertainty and good results.

Win a Meet & Greet with Nate Silver

Register today and secure your spot to hear from Nate at The Future of Consumer Intelligence. Plus, the first 25 people to register will be invited to attend an exclusive meet and greet with Nate Silver!

Exclusive Early Bird Savings for The Future of Consumer Intelligence EventRegister by December 21st & Save $700 off the standard & onsite rate

The Future of Consumer Intelligence unites the industry’s most forward-thinking leaders to share insights, tools and skills needed to translate behavioral information into business opportunity. Hear best practices from: FedEx, General Motors, Harrah’s Entertainment, Intel, Logitech, Mastercard, Starwood Hotels & Resorts and more.

The Future of Consumer Intelligence 2013 is still in development – stay tuned in the next few weeks as we reveal the full agenda.

Registration Information: 
Phone: 888.670.8200

Nate Silver Shares His Insights into Reliable Forecasting & Data-Based Predictions

Last month, Nate Silver, Founder, FiveThirtyEight.com and Author, The Signal and The Noise,  made history as he used innovative analyses of political polling to predict the winner of the presidential election.

And now we welcome him to the speaker faculty of The Future of Consumer Intelligence.

As Nate has proven, it’s not about looking to see what happened, it’s about predicting what will happen in the future. It’s about delivering foresight, not just insight. It’s about connecting ideas to data to culture to the future of your business and this, is the real data revolution.

Nate Silver

Nate will share insights into data-based predictions that underpin a growing sector of critical fields, from political polling and hurricane watches to the stock market and even the war on terror.

That means it’s important to ask – what kind of predictions can we trust? What methods do the most reliable forecasters use? What sorts of things can be predicted – and what can’t? 

Nate will take us on a tour of modern prediction science, uncovering a surprising connection among humility, uncertainty and good results.


Win a Meet & Greet with Nate Silver

Register today and secure your spot to hear from Nate at The Future of Consumer Intelligence. Plus, the first 25 people to register will be invited to attend an exclusive meet and greet with Nate Silver!

Exclusive Early Bird Savings for The Future of Consumer Intelligence EventRegister by December 21st & Save $700 off the standard & onsite rate

The Future of Consumer Intelligence unites the industry’s most forward-thinking leaders to share insights, tools and skills needed to translate behavioral information into business opportunity. Hear best practices from: FedEx, General Motors, Harrah’s Entertainment, Intel, Logitech, Mastercard, Starwood Hotels & Resorts and more.

The Future of Consumer Intelligence 2013 is still in development – stay tuned in the next few weeks as we reveal the full agenda.

Registration Information: 
Phone: 888.670.8200

GM focuses on customer service

According to the Oakland Press, GM is now focusing on building quality customer service into their operations. Mark Reuss, president of GM North America, is focusing on creating a new type of company for GM, and taking a step by listening to exactly what customers have to say about their service. They’re trying to create an environment where all employees can help the customers directly.

Reuss stated:

‘This is the kind of service I’m talking about ‘ person by person, customer by customer. This is the kind of customer focus we’re building throughout GM these days and the kind of service I expect all our employees to embrace whenever and wherever they can.’

Read the full article here.

Guest Post: Greg Heist

This is posted on behalf of Greg Heist, Director of Research Innovation, Gongos Research. He will be a Speaker at The Market Research Event for the presentation of: ‘Collaborate & Innovate: Building True Research Partners’ As the Director of Research Innovation for Gongos Research, Greg Heist is responsible for guiding the innovation strategy at the company. From white-board concepts to product development, Greg and his team ensure that innovation supports a primary role ‘ to make the research process more engaging for consumers and more meaningful and powerful for corporations. A practitioner with over 16 years of research under his belt, Greg is a visionary at heart. He believes we are in the midst of an evolution in the way we conduct research, and he plans to help pave the way. He and colleague Mitch Sanders, Ph.D., co-authored a white paper appearing in Quirk’s October issue which puts online communities to the test. The article answers crucial questions about data quality and new types of consumer experiences in an online world. Here is an excerpt from the article titled ‘Are Online Communities Driving a New Research Paradigm’? Over the past several years, online communities have developed into powerful platforms for engaging customers in extended conversations. As more and more corporations embrace online communities, many market researchers are eager to pursue a more sophisticated set of research applications within them. General Motors was among the first in the industry to take private online communities to this next level in order to substantiate the application of consumer insights. Broadening their scope, they needed online communities not only to act as a vehicle for interaction and observation, but also to carry statistical weight. GM’s experience, and the experiences of other companies pursuing quantitative results, suggests that the industry still yearns for answers to significant questions about the quality of insights generated by online communities. The article is useful in that it will point to the potential for online communities to represent a new research paradigm.