Tag Archives: Futurist

The Cultural Macroforces Redefining Market Research & Shopper Insights

The business environment of 2020 will look nothing like the business environment of today.

Global Macroforces are reshaping our world and people everywhere are responding with new ideas of what constitutes a great company or a great brand.

Business leaders will need to revamp their skillsets in order to understand and surpass these new expectations. And your first step is to come see exactly how one global futurist already sees 2020 emerging.
In this video interview from the 3rd Annual International Shopper Insights in Action Event in Prague, Tom LaForge, Global Director of Human & Cultural Insights, THE COCA-COLA COMPANY, discusses his keynote “The Emerging Relationship Economy: How Cultural Macroforces are Redefining Business, Brands, and the Skillset You’ll Need to Succeed in the Years Ahead,” where he shared which macroforces & trends will play the biggest role in reshaping global culture & consumer preferences and which skills you and your company will need to acquire in order to create flourishing brands and thriving companies.

The International Shopper Insights in Action Event is the most integrated, cross-market shopper agenda focused on strategy and activation. Details on how to join us for the 4th Annual International Shopper Insights in Action Conference, taking place on 3-5 November in Edinburgh can be found here.

How Current Trends are Shaping the 10 Growth Areas of Tomorrow

Photo by paul bica
“The future ain’t what it used to be.” – Yogi Berra
“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford
Yogi Berra and Henry Ford were futurists. Their unique way of thinking influenced and shaped the future customer experience. They were successful because they could look at things from a different point of view.
According to Jared Weiner, Futurist and Vice President, Weiner Edrich, Brown, most of us suffer from “The Recognition of Educated Incapacity.” We know so much about what we know, that we are the last to see the future of our areas of expertise differently.
To change our way of thinking, we need to look at everything with “alien eyes.” This new perspective will help us shape the “10 Growth Areas of the Future” that will affect the customer experience:
  1. Time Space (the most important area): Becoming more simultaneous and less sequential as seen in Vine, Pinterest and Snapchat
  2. Inner Space: Brain imaging and research on human sensory systems
  3. Design Space: Will underpin everything in the future
  4. Play Space: Gamification and adult play – making the serious stuff fun
  5. Storage Space: Physical goods, waste, e-waste, inner space and data
  6. Cyber Space: Virtual reality and worlds, bitcoin
  7. Inter Space: Internet of Everything, wearable technology
  8. Micro Space: New materials technology like 3D and 4D printing
  9. Outer Space: Space exploration, tourism, searching for alien life, satellite technology, asteroid mining
  10. Green to Blue Space: Giving back more than you took

Stay tuned for more customer experience insights shared at this week’s TCEL.  Stay connected at:

  • twitter.com/TotalCustomer #TCEL14
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/TotalCustomer

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.

    Ray Kurzweil On Intelligence When Minds & Machines Become One

    “WHY DID YOU CHANGE YOUR MIND?”
    Every researcher’s dream is to truly understand what
    motivates, persuades and changes behavior. 
    Technology is a disruptor, and when
    paired with science the possibilities are endless.  

    Come explore possibility with us at The Future of Consumer
    Intelligence and discover how to translate genuine insight into confident
    decision making.
    The Future of
    Consumer Intelligence 2014
    May 19-21, 2014 // Sheraton Universal // Universal City, CA

    Download the brochure
    for full conference details: http://bit.ly/1fLunmf
    2014 Keynotes
    include:
    • The Web Within Us: When Minds & Machines Become One, Ray
      Kurzweil, Director of Engineering, GOOGLE 
    • The Need for BIG Privacy in a World of Big Data, Ann
      Cavoukian, Information & Privacy Commissioner, 
    • ONTARIO, CANADA
    • Making Data More Human, Jer Thorp, Former Data Artist, THE
      NEW YORK TIMES
    • How to Generate Word of Mouth, Jonah Berger, Author,
      CONTAGIOUS: WHY THINGS CATCH ON 
    • When the Future Begins – A Guide to Long-Term Thinking,
      Magnus Lindkvist, Trendspotter, Futurologist
    • Designing Habit-Forming Technology, Nir Eyal, Habit Design
      Researcher, NIRANDFAR.COM

    Topics Covered Include:

    Consumer Intelligence // Big Data & Analysis // Strategy
    & Action Planning // The Future Consumer // The Connected Consumer //
    Research at the Center of Marketing Strategy // Data Visualization //
    Crowdsourcing // The Future Researcher // Beyond Data Driven // Social
    Listening //
    Designing Intelligence // Privacy in a World of Big Data // From Consumer
    Understanding to Empathy // Leveraging Technology to Uncover Deeper Insights //
    Designing Habit-Forming Technology
    And much more!
    Mention code FOCI14BLOG & Save 15% off the standard
    rate. Register today:
     
    **Plus, don’t miss your special video invitation from
    conference Chairman Ben Smithee to find our why you need to attend The Future
    of Consumer Intelligence: http://bit.ly/MuI2CO
    Interested in learning more? Download our new, interactive
    conference brochure loaded with exclusive content that can’t be found anywhere
    else: http://bit.ly/1fLunmf
    We hope to see you in California!
    Best,
    The FOCI Team
    @TMRE
    #FOCI14

    www.themarketresearcheventblog.com

    Ray Kurzweil On Intelligence When Minds & Machines Become One

    “WHY DID YOU CHANGE YOUR MIND?”
    Every researcher’s dream is to truly understand what motivates, persuades and changes behavior. 
    Technology is a disruptor, and when paired with science the possibilities are endless.  
    Come explore possibility with us at The Future of Consumer Intelligence and discover how to translate genuine insight into confident decision making.
    The Future of Consumer Intelligence 2014
    May 19-21, 2014 // Sheraton Universal // Universal City, CA

    Download the brochure for full conference details: http://bit.ly/1fLunmf
    2014 Keynotes include:
    • The Web Within Us: When Minds & Machines Become One, Ray Kurzweil, Director of Engineering, GOOGLE 
    • The Need for BIG Privacy in a World of Big Data, Ann Cavoukian, Information & Privacy Commissioner, 
    • ONTARIO, CANADA
    • Making Data More Human, Jer Thorp, Former Data Artist, THE NEW YORK TIMES
    • How to Generate Word of Mouth, Jonah Berger, Author, CONTAGIOUS: WHY THINGS CATCH ON 
    • When the Future Begins – A Guide to Long-Term Thinking, Magnus Lindkvist, Trendspotter, Futurologist
    • Designing Habit-Forming Technology, Nir Eyal, Habit Design Researcher, NIRANDFAR.COM

    Topics Covered Include:

    Consumer Intelligence // Big Data & Analysis // Strategy & Action Planning // The Future Consumer // The Connected Consumer // Research at the Center of Marketing Strategy // Data Visualization //
    Crowdsourcing // The Future Researcher // Beyond Data Driven // Social Listening //
    Designing Intelligence // Privacy in a World of Big Data // From Consumer Understanding to Empathy // Leveraging Technology to Uncover Deeper Insights // Designing Habit-Forming Technology
    And much more!
    Mention code FOCI14BLOG & Save 15% off the standard rate. Register today: http://bit.ly/MupKSc
    **Plus, don’t miss your special video invitation from conference Chairman Ben Smithee to find our why you need to attend The Future of Consumer Intelligence: http://bit.ly/MuI2CO
    Interested in learning more? Download our new, interactive conference brochure loaded with exclusive content that can’t be found anywhere else: http://bit.ly/1fLunmf
    We hope to see you in California!
    Best,
    The FOCI Team
    @TMRE
    #FOCI14

    Live from #MediaInsight: The Future Begins Now: How Current Trends are Shaping the 10 Growth Areas of Tomorrow

    Jared Weiner, Futurist and Vice President, WEINER, EDRICH, BROWN takes us through the key growth areas for the future 

    The recognition of educated incapacity: knowing so much about what you know, that you are the last to see the future of your area of expertise differently.  Everyone suffers from this.  The fix is to use your “alien eyes” – explore new things and look at industries from different angles to keep yourself sharp.

    The emerging metaspace economy: ten growth areas of the future, all of which will influence media and insights.  

    1. Time Space: Time is becoming simultaneous, not sequential.  Everything is getting shorter.  When we didn’t have time for email we moved to tweets.  When we couldn’t take the time to tweet we moved to videos and imagery (i.e. Instagram).  This is where communication is headed.  

    2. Inner Space: Neuro imaging, sensory, neuro transmitters – as we understand more about inner mechanics, our experiences will change.  Before long, we’ll have video games that use sense to complete the experience – a soccer game that pumps out the scent of freshly cut grass, a baseball game that emits the smell of hot dogs, etc.

    3. Design Space: It wasn’t long ago that design was on the fringe.  Now design thinking and user experience are huge for any successful enterprise.

    4. Play Space: Gamification is the new normal – think about how many reward programs you are a part of.  Adult play is growing – employees are starting to have fun at the workplace.  Amusement isn’t just for kids anymore.  

    5. Storage Space: Storage of data is key – computing power and big data are increasing exponentially.  How and where do we store everything?

    6. Cyber Space: The next frontiers in cyber tech, including not just apps but augmented reality (i.e. Google Glass) and virtual reality – people are using avatars in virtual environments to help inform the real world.

    7. Inter Space: The Internet of Things – software, platforms, technologies that are communicating with each other without any human interaction.  The future is about the smart interconnected home.  

    8. Outer Space: GPS, geolocation technology, space tourism.  It’s not just sci-fi anymore.  

    9. Micro Space: Nanotechnology and new materials technology (3D printing).  

    10. Green to Blue Space: the shift from doing green to being green – having zero impact on the environment – and then to blue: actually giving back to the environment.        

    ABOUT THE AUTHOR

    Ben Proctor is Insights Strategist at Miner & Co. Studio, a New York-based consultancy

    Capturing future opportunities at FT’13

    Attention Brand Strategists, Designers, Futurists, Trend Spotters, Directors of Insight, Foresight, Innovation, Marketing, and Market Research – your chance to join a New World Re-Imagined is slipping away.

    In less than a month, all those charged with Future Planning will unite at Foresight & Trends 2013 (FT’13) to embark on a career changing journey that will translate visionary knowledge and exploratory experiences into future business opportunities and growth.   FT’13 has already achieved record breaking attendance. Register today to secure your spot.

    It’s all about the HOW not the what. Find out how FT’13 is relevant for you: Download the agenda to see the speaker faculty along with full detail on Contextualization sessions, Implementation workshops and Exploratory experiences which cater to the specific needs of YOUR role: Market Research and Insights, Innovation, Trends and Futuring, Brand Strategy and Design, Marketing and Strategy.

    EXCITING NEW ADDITIONS TO THE PROGRAM

    - Macroforces & Trends: Shaking Up the Rules for Success 
    Tom LaForge, Global Director, Human & Cultural Insights, The Coca-Cola Company
    - Better, Not More: How Foresight Can Help Unlock New Value
    Manoj Fenelon, Futurist, PepsiCo
    - Cocktail Reception hosted by The Ipsos SMX Salon Session, immediately following the Downtown Art Walk 
    - Leveraging Social Analytic Technology to Solve Global Humanitarian Issues.  Michael Kim, Managing Director, Ferrazzi Greenlight
    - Plus, a special dance performance from: Deena Thomsen of Axiom and Nina McNeely of WIFE

    Take your conference experience to an intimate level, brainstorm and network with industry thought leaders during this invitation only lunch. Join Tom LaForge, Global Director, Human & Cultural Insights, The Coca-Cola Company; Richard Weiss, Global Brand Anthropologist and Futurist, Geometry Global; and others – Space is very limited please be sure to register and RSVP today!

    FT’13 – The antidote to conventional learning.  This is YOUR invitation to uncover and capture new opportunities and ensure future business relevance.

    Call for Presenters: Future Trends

    The Institute for International Research (IIR) is currently seeking presenters specializing in Futuring and vision.

    The 18th Annual World Future Trend event is in the midst of a major transformation. From the name to the people who will come.

    The 18th Annual Re-imagined World Future Trends Summit
    November 13-15, 2013
    Los Angeles, CA 

    We’re scouring the earth for disruptive thinkers ‘ our goal is to unite innovators to collaborate across functionalities – from insights to brand design to trend watchers to futurists to marketers to strategic planners to C suite leadership’ We are not looking for good or great. We are looking for the most future forward, smart people in the world to come together and share their inspiring stories that will result in commercial impact. We are searching for practical wisdom. The entire event will focus on the HOW not the WHAT. We are on the hunt for groundbreaking.

     If you are an authentic visionary and want to share your story to help people across different cultures and business ensure relevance for the future ‘ then we invite you to submit an idea. Our goal is to revolutionize this event from a conference to a blended learning experience to accelerate future growth.

     While our event title is in limbo ‘ thanks to all your feedback – we know the event will be focused on ‘Prediction to Implementation: exploratory learning experience for synthesizing world trends, brand strategy, innovation and human science into a future action plan’. 

     How will we achieve this?

     1. TOP TRENDS revealed from trend experts around the world. Is this you? If so, email us.

     2. STRATEGIC CONTEXTUALIZING ‘ how is this visionary information relevant to what others do and how to adapt and implement it? Real world Business Cases work well to achieve this. Do you have a story to share? If so, email us

     3. Exploratory Learning: Putting trends and ideas into practice in real time. Workshops and field trips are some potential ideas ‘ but we are open to more. Can you facilitate a workshop? Do you have an idea for a nontraditional experience? If so, email us.

    **We are particularly interested in storytelling workshops by filmmakers or Hollywood producers as well as a 3D printing workshops. If you can help bring mind-blowing content delivered through extraordinary experiences email us.

     Due to the high volume of submissions, we suggest you submit your proposal early and no later than 7 June, 2013 to Romina Kunstadter, Conference Director. To submit your proposal, please email RKunstader@iirusa.com.

    Presenters receive FREE admission to the entire 3-day conference. We are currently looking for client-side case studies ONLY (for consultants, vendors, and solutions providers, please additional information below*).

    Following are a few topic ideas:
    ‘ Trend Tracking 
    ‘ Trend Implementation Strategy 
    ‘ Creativity & Innovation 
    ‘ Global Social Trends 
    ‘ Global Technological Innovations 
    ‘ Economic Trends 
    ‘ Behavioral Trends 
    ‘ Rapid Prototyping 
    ‘ Big Data & Analytics 
    ‘ Connectivity & Collaboration 
    ‘ Thriving in Emerging Markets 
    ‘ Consumer Trends 
    ‘ Environmental Trends 
    ‘ Design Trends 
    ‘ Creating a Futurist division within your company 
    ‘ Global Social Media Trends 
    ‘ Future of Millennial 

    *INVESTING IN FUTURE TRENDS 2013: If you are interested in investing in this event as a sponsor please contact Jon Saxe at JSaxe@iirusa.com.

    CALL FOR PRESENTERS: For consideration, please e-mail Rkunstadter@iirusa.com with the following information by 7th June.
    ‘ Proposed presenter name(s), job title(s), and company name(s)
    ‘ Contact information including address, telephone and e-mail
    ‘ Title and objective of presentation
    ‘ Please indicate which topic you plan to address and please indicate what is NEW about the presentation
    ‘ Summary of the talk
    ‘ What the audience will gain from your presentation (please list 3-5 key ‘take-aways’)

    Call for Presenters: Future Trends

    The Institute for International Research (IIR) is currently seeking presenters specializing in Futuring and vision.

    The 18th Annual World Future Trend event is in the midst of a major transformation.
    From the name to the people who will come.

    The 18th Annual Re-imagined World Future Trends Summit
    November 13-15, 2013
    Los Angeles, CA 

    We’re scouring the earth for disruptive thinkers ‘ our goal is to unite innovators to collaborate across functionalities – from insights to brand design to trend watchers to futurists to marketers to strategic planners to C suite leadership’

    We are not looking for good or great. We are looking for the most future forward, smart people in the world to come together and share their inspiring stories that will result in commercial impact.

    We are searching for practical wisdom. The entire event will focus on the HOW not the WHAT.

    We are on the hunt for groundbreaking.

     If you are an authentic visionary and want to share your story to help people across different cultures and business ensure relevance for the future ‘ then we invite you to submit an idea.

    Our goal is to revolutionize this event from a conference to a blended learning experience to accelerate future growth.

     While our event title is in limbo ‘ thanks to all your feedback – we know the event will be focused on ‘Prediction to Implementation: exploratory learning experience for synthesizing world trends, brand strategy, innovation and human science into a future action plan’. 

     How will we achieve this?

     1. TOP TRENDS revealed from trend experts around the world.
    Is this you? If so, email us.

     2. STRATEGIC CONTEXTUALIZING ‘ how is this visionary information relevant to what others do and how to adapt and implement it? Real world Business Cases work well to achieve this.
    Do you have a story to share? If so, email us

     3. Exploratory Learning: Putting trends and ideas into practice in real time. Workshops and field trips are some potential ideas ‘ but we are open to more.
    Can you facilitate a workshop? Do you have an idea for a nontraditional experience? If so, email us.

    **We are particularly interested in storytelling workshops by filmmakers or Hollywood producers as well as a 3D printing workshops.

    If you can help bring mind-blowing content delivered through extraordinary experiences email us.

     Due to the high volume of submissions, we suggest you submit your proposal early and no later than 7 June, 2013 to Romina Kunstadter, Conference Director. To submit your proposal, please email RKunstader@iirusa.com.

    Presenters receive FREE admission to the entire 3-day conference. We are currently looking for client-side case studies ONLY (for consultants, vendors, and solutions providers, please additional information below*).

    Following are a few topic ideas:
    ‘ Trend Tracking 
    ‘ Trend Implementation Strategy 
    ‘ Creativity & Innovation 
    ‘ Global Social Trends 
    ‘ Global Technological Innovations 
    ‘ Economic Trends 
    ‘ Behavioral Trends 
    ‘ Rapid Prototyping 
    ‘ Big Data & Analytics 
    ‘ Connectivity & Collaboration 
    ‘ Thriving in Emerging Markets 
    ‘ Consumer Trends 
    ‘ Environmental Trends 
    ‘ Design Trends 
    ‘ Creating a Futurist division within your company 
    ‘ Global Social Media Trends 
    ‘ Future of Millennial 

    *INVESTING IN FUTURE TRENDS 2013:
    If you are interested in investing in this event as a sponsor please contact Jon Saxe at JSaxe@iirusa.com.

    CALL FOR PRESENTERS:
    For consideration, please e-mail Rkunstadter@iirusa.com with the following information by 7th June.
    ‘ Proposed presenter name(s), job title(s), and company name(s)
    ‘ Contact information including address, telephone and e-mail
    ‘ Title and objective of presentation
    ‘ Please indicate which topic you plan to address and please indicate what is NEW about the presentation
    ‘ Summary of the talk
    ‘ What the audience will gain from your presentation (please list 3-5 key ‘take-aways’)