Tag Archives: future

Infographic: How the future will shape TV watching

This infographic looks at “how the future will shape TV watching for the modern user, the tv of tomorrow and the living room of the future.” via visual.ly and gui.de

The tv of tomorrow and the living room of the future
by beutlerink.
Explore more infographics like this one on the web’s largest information design community – Visually.

Capturing future opportunities at FT’13

Attention Brand Strategists, Designers, Futurists, Trend Spotters, Directors of Insight, Foresight, Innovation, Marketing, and Market Research – your chance to join a New World Re-Imagined is slipping away.

In less than a month, all those charged with Future Planning will unite at Foresight & Trends 2013 (FT’13) to embark on a career changing journey that will translate visionary knowledge and exploratory experiences into future business opportunities and growth.   FT’13 has already achieved record breaking attendance. Register today to secure your spot.

It’s all about the HOW not the what. Find out how FT’13 is relevant for you: Download the agenda to see the speaker faculty along with full detail on Contextualization sessions, Implementation workshops and Exploratory experiences which cater to the specific needs of YOUR role: Market Research and Insights, Innovation, Trends and Futuring, Brand Strategy and Design, Marketing and Strategy.

EXCITING NEW ADDITIONS TO THE PROGRAM

- Macroforces & Trends: Shaking Up the Rules for Success 
Tom LaForge, Global Director, Human & Cultural Insights, The Coca-Cola Company
- Better, Not More: How Foresight Can Help Unlock New Value
Manoj Fenelon, Futurist, PepsiCo
- Cocktail Reception hosted by The Ipsos SMX Salon Session, immediately following the Downtown Art Walk 
- Leveraging Social Analytic Technology to Solve Global Humanitarian Issues.  Michael Kim, Managing Director, Ferrazzi Greenlight
- Plus, a special dance performance from: Deena Thomsen of Axiom and Nina McNeely of WIFE

Take your conference experience to an intimate level, brainstorm and network with industry thought leaders during this invitation only lunch. Join Tom LaForge, Global Director, Human & Cultural Insights, The Coca-Cola Company; Richard Weiss, Global Brand Anthropologist and Futurist, Geometry Global; and others – Space is very limited please be sure to register and RSVP today!

FT’13 – The antidote to conventional learning.  This is YOUR invitation to uncover and capture new opportunities and ensure future business relevance.

Live From #TMRE13: 5 Game-Changing Trends that Will Drive Growth Today and in the Future

We are all shaped in change by the events of our lives. Over
the last 15 years, our world has experienced an incredible amount of fear,
anxiety and uncertainty. In our hyper-connected modern world, crisis has left
its significant mark directly and indirectly on consumers.

These days, we are so connected that we cannot escape it,
which affects us deeply. Based on all of this fear and desperation, consumers
have emerged with a brand new perspective ‘ a sense of personal responsibility
with a commitment to lift themselves to a better place and control their
destiny. Because of this, there is more intent than ever before to take charge
of their finances, health, and even consumption choices to ensure good
experiences for themselves and their family.

At TMRE 2013 in Nashville this morning, Charles Vila, Vice
President, Consumer & Customer Insights, Campbell Soup Company, shared five
key game-changing trends that will drive growth today and in the future. These trends
include:
My ROI ‘ This trend speaks to how consumers
think about spending today. They are looking for the greatest return they can
get for their money. It is aided by access to information from technology and a
personal desire to pay only for experiences that are worth it for them. The bar
has been raised and market researchers now have to work harder.
iHealth 3.0
This trend speaks to consumers evolving a relationship with health and
well-being. This has a firm focus on availability and success to sustained
behavioral change. There is pressure everywhere to hold down cost as it is
about taking control and care about me and mine and you for you and yours.
Energy Management -
The demands of modern life are relentless. Consumers are always connected with competing
priorities and pressures ‘ it’s no wonder we are all so cranky and tired.
Everybody is tired, nobody gets enough sleep. Energy in all of its forms is now
the most valued commodity in consumers lives ‘ ranked higher than money!
The Desire to Feel
Alive
‘ Consumers today are yearning to rebound from the past devastations and
the pressures and demands of everyday life to rediscover the joy of life.
People increasingly want an outlet for creativity, the chance to play, as well
as experience new sights, sounds, smells and textures. It is not about recklessness,
but instead about busting out of the daily grind, lightening up and just
enjoying themselves.
Digital is Resetting
Expectations
‘ Social networks are becoming a dominant platform for how
people live their lives. They are now the new normal of communication,
expression and decision-making and absolutely integral to people’s lives. In
fact, today kids are more likely to have a phone than a book.

So, how can you, as a market researcher, help consumers
satisfy these wants and needs?

About the
Author:  Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at aciccatelli@iirusa.com. Follow
her at @AmandaCicc. 

How to aggregate & synthesize rich information into a future vision?

Jeff Bezos, CEO of Amazon and future owner of the Washington Post, has a profoundly intriguing explanation as to why he is building a $42 Million, 200-foot clock called “the 10,000 year clock” that will commemorate the anniversaries of every year, decade, millennium and 10 millennia.

 via CrunchBase

“The reason I am doing it is that it is a symbol of long term thinking and the idea of long term responsibility”

“We humans have become so technologically sophisticated that in certain ways we are dangerous to ourselves. It’s going to be increasingly important over time for humanity to take a longer view of its future”

Here’s your chance to connect with the future: FT’13: The Foresight and Trends Conference, on Nov. 13-15, is a cross disciplinary experience for translating visionary knowledge into commercial opportunities.

FT’13 synthesizes consumer insight and foresight into a clear vision for capturing future opportunity.  Hear from leading experts about new techniques to aggregate and synthesize rich information into a future vision – helping you transition trends from hindsight to foresight.

The agenda is designed to fit your needs – FT’13 will aid the transition from insight to foresight, pushing you to become more agile, predictive, and show you how to activate trends within your own organization.  Build on what you already know, tell you MORE OF what you NEED to know and put you to work in thoughtfully curated working sessions designed to provide tangible output for COMMERCIALIZING vision.

Find out how FT’13 is relevant for you: Download the agenda to see the speaker faculty along with full detail on Contextualization sessions, Implementation workshops and Exploratory experiences which cater to the specific needs of YOUR role.

Come build YOUR vision of the 10,000 year clock with us. This is your personal invitation to take part in leading the trends in your industry. Be inspired to think differently at FT’13. Register today & Save 15 % off the standard rate, mention code: FT13BL.

How to Simplify Insights & Translate the Impact of Trends

Calling all researchers, analysts and anyone charged with predictive insights and their effect on consumer behavior -You are invited to join a New World Re-Imagined.

Welcome to Foresight & Trends 2013 (FT’13), formerly known as Future Trends, exploratory experiences that translate visionary knowledge into a strategic plan for capturing future opportunities. The new website is now live and the full program is available for download.

From prediction to implementation: build on what you currently know, add to what you don’t, contextualize through pragmatic examples, Implement through workshop intensives, and find out exactly HOW to synthesize visionary knowledge and make it commercially relevant for you and your business.

FT’13  uncovers macro forces that are shaping the future – and dialogues around the trends that result from these global culture shifts – then translates these trends into opportunities that will ensure your future relevance and success.

Download the agenda to see the speaker faculty along with full detail on Contextualization sessions, Implementation workshops and Exploratory experiences which cater to the specific needs of YOUR role:
‘ Innovation
‘ Trends and Futuring

FT ’13 is layered with exploratory experiences that take you outside the conference room and deep into the heart of Los Angeles for Culture Safaris, Trenz??Walks, and a narrated gallery tour of the infamous Artwalk district by a renowned graffiti artist and former gallery owner. This integrated content through experience approach results in a strategic action plan for capturing future opportunities…

It’s all about the HOW not the what.      

FT13 – The antidote to conventional learning.

This is YOUR invitation to uncover and capture new opportunities and ensure future business relevance.

*Mention your blog reader code FT13BL to save 15% the standard rate today.

Call for Presenters: Future Trends

The Institute for International Research (IIR) is currently seeking presenters specializing in Futuring and vision.

The 18th Annual World Future Trend event is in the midst of a major transformation. From the name to the people who will come.

The 18th Annual Re-imagined World Future Trends Summit
November 13-15, 2013
Los Angeles, CA 

We’re scouring the earth for disruptive thinkers ‘ our goal is to unite innovators to collaborate across functionalities – from insights to brand design to trend watchers to futurists to marketers to strategic planners to C suite leadership’ We are not looking for good or great. We are looking for the most future forward, smart people in the world to come together and share their inspiring stories that will result in commercial impact. We are searching for practical wisdom. The entire event will focus on the HOW not the WHAT. We are on the hunt for groundbreaking.

 If you are an authentic visionary and want to share your story to help people across different cultures and business ensure relevance for the future ‘ then we invite you to submit an idea. Our goal is to revolutionize this event from a conference to a blended learning experience to accelerate future growth.

 While our event title is in limbo ‘ thanks to all your feedback – we know the event will be focused on ‘Prediction to Implementation: exploratory learning experience for synthesizing world trends, brand strategy, innovation and human science into a future action plan’. 

 How will we achieve this?

 1. TOP TRENDS revealed from trend experts around the world. Is this you? If so, email us.

 2. STRATEGIC CONTEXTUALIZING ‘ how is this visionary information relevant to what others do and how to adapt and implement it? Real world Business Cases work well to achieve this. Do you have a story to share? If so, email us

 3. Exploratory Learning: Putting trends and ideas into practice in real time. Workshops and field trips are some potential ideas ‘ but we are open to more. Can you facilitate a workshop? Do you have an idea for a nontraditional experience? If so, email us.

**We are particularly interested in storytelling workshops by filmmakers or Hollywood producers as well as a 3D printing workshops. If you can help bring mind-blowing content delivered through extraordinary experiences email us.

 Due to the high volume of submissions, we suggest you submit your proposal early and no later than 7 June, 2013 to Romina Kunstadter, Conference Director. To submit your proposal, please email RKunstader@iirusa.com.

Presenters receive FREE admission to the entire 3-day conference. We are currently looking for client-side case studies ONLY (for consultants, vendors, and solutions providers, please additional information below*).

Following are a few topic ideas:
‘ Trend Tracking 
‘ Trend Implementation Strategy 
‘ Creativity & Innovation 
‘ Global Social Trends 
‘ Global Technological Innovations 
‘ Economic Trends 
‘ Behavioral Trends 
‘ Rapid Prototyping 
‘ Big Data & Analytics 
‘ Connectivity & Collaboration 
‘ Thriving in Emerging Markets 
‘ Consumer Trends 
‘ Environmental Trends 
‘ Design Trends 
‘ Creating a Futurist division within your company 
‘ Global Social Media Trends 
‘ Future of Millennial 

*INVESTING IN FUTURE TRENDS 2013: If you are interested in investing in this event as a sponsor please contact Jon Saxe at JSaxe@iirusa.com.

CALL FOR PRESENTERS: For consideration, please e-mail Rkunstadter@iirusa.com with the following information by 7th June.
‘ Proposed presenter name(s), job title(s), and company name(s)
‘ Contact information including address, telephone and e-mail
‘ Title and objective of presentation
‘ Please indicate which topic you plan to address and please indicate what is NEW about the presentation
‘ Summary of the talk
‘ What the audience will gain from your presentation (please list 3-5 key ‘take-aways’)

Call for Presenters: Future Trends

The Institute for International Research (IIR) is currently seeking presenters specializing in Futuring and vision.

The 18th Annual World Future Trend event is in the midst of a major transformation.
From the name to the people who will come.

The 18th Annual Re-imagined World Future Trends Summit
November 13-15, 2013
Los Angeles, CA 

We’re scouring the earth for disruptive thinkers ‘ our goal is to unite innovators to collaborate across functionalities – from insights to brand design to trend watchers to futurists to marketers to strategic planners to C suite leadership’

We are not looking for good or great. We are looking for the most future forward, smart people in the world to come together and share their inspiring stories that will result in commercial impact.

We are searching for practical wisdom. The entire event will focus on the HOW not the WHAT.

We are on the hunt for groundbreaking.

 If you are an authentic visionary and want to share your story to help people across different cultures and business ensure relevance for the future ‘ then we invite you to submit an idea.

Our goal is to revolutionize this event from a conference to a blended learning experience to accelerate future growth.

 While our event title is in limbo ‘ thanks to all your feedback – we know the event will be focused on ‘Prediction to Implementation: exploratory learning experience for synthesizing world trends, brand strategy, innovation and human science into a future action plan’. 

 How will we achieve this?

 1. TOP TRENDS revealed from trend experts around the world.
Is this you? If so, email us.

 2. STRATEGIC CONTEXTUALIZING ‘ how is this visionary information relevant to what others do and how to adapt and implement it? Real world Business Cases work well to achieve this.
Do you have a story to share? If so, email us

 3. Exploratory Learning: Putting trends and ideas into practice in real time. Workshops and field trips are some potential ideas ‘ but we are open to more.
Can you facilitate a workshop? Do you have an idea for a nontraditional experience? If so, email us.

**We are particularly interested in storytelling workshops by filmmakers or Hollywood producers as well as a 3D printing workshops.

If you can help bring mind-blowing content delivered through extraordinary experiences email us.

 Due to the high volume of submissions, we suggest you submit your proposal early and no later than 7 June, 2013 to Romina Kunstadter, Conference Director. To submit your proposal, please email RKunstader@iirusa.com.

Presenters receive FREE admission to the entire 3-day conference. We are currently looking for client-side case studies ONLY (for consultants, vendors, and solutions providers, please additional information below*).

Following are a few topic ideas:
‘ Trend Tracking 
‘ Trend Implementation Strategy 
‘ Creativity & Innovation 
‘ Global Social Trends 
‘ Global Technological Innovations 
‘ Economic Trends 
‘ Behavioral Trends 
‘ Rapid Prototyping 
‘ Big Data & Analytics 
‘ Connectivity & Collaboration 
‘ Thriving in Emerging Markets 
‘ Consumer Trends 
‘ Environmental Trends 
‘ Design Trends 
‘ Creating a Futurist division within your company 
‘ Global Social Media Trends 
‘ Future of Millennial 

*INVESTING IN FUTURE TRENDS 2013:
If you are interested in investing in this event as a sponsor please contact Jon Saxe at JSaxe@iirusa.com.

CALL FOR PRESENTERS:
For consideration, please e-mail Rkunstadter@iirusa.com with the following information by 7th June.
‘ Proposed presenter name(s), job title(s), and company name(s)
‘ Contact information including address, telephone and e-mail
‘ Title and objective of presentation
‘ Please indicate which topic you plan to address and please indicate what is NEW about the presentation
‘ Summary of the talk
‘ What the audience will gain from your presentation (please list 3-5 key ‘take-aways’)

How to Take Choice Modeling to the Next Level

At The 2013 Future of Consumer Intelligence conference, SKIM thought leaders, Eline van der Gaast and Joris Huisman, shared new methods and techniques for expanding the ability to create forward looking models accounting for rational and emotional choice behavior. These models enable marketers and product developers to make strategic and tactical decisions. 
For more information about this presentation, visit Skimgroup.

Nate Silver on What We Really Know vs. What We Think We Know at Future of Consumer Intelligence

World Renowned Statistician and Future of Consumer Intelligence keynote Nate Silver, has shared that “people sometimes have difficulty picking out the reality, or signal from the noise. The result, there is a widening gap between what we really know and what we think we know.”

With so much transformation in the financial services industry today, it’s more important than ever to truly know your consumers, not just think you know them.

The Market Research Technology for Financial Services Symposium, a highlight of The Future of Consumer Intelligence event, presents the knowledge and tools for collecting real-time insights to truly understand your customer. From big data, to social media, to the mobile wallet, The Future of Consumer Intelligence covers everything you need to know.

Keynote Spotlight-

The Future Consumer: An Adapting Force to Take into Account for Your Corporate Strategy
Jaspar Roos, Chief Inspiration Officer, ABN AMRO

Consumers are getting impatient and are starting to take control over production and consumption processes. How can you cope with these emergent developments? Can you create a dynamic corporate strategy that fits these patterns? The future belongs to those who are agile.

Jaspar will do a beginning to end exploration of how to leverage trends and methodological innovation to get to the heart of the future consumer. This keynote will challenge the audience to think about consumers in a different way.

Download the conference brochure for the full agenda.

Together, let’s embrace new opportunities and new ways of thinking about our industry.