Tag Archives: future

Free Webinar: Data Analytics in the Retail Store of the Future

Marketing Analytics & Data Science speaker Dave
Bhattacharjee, VP of Data Analytics for Stanley Black and Decker, was
unfortunately unable to be at the conference last month, but he still wanted to
share his presentation with our community digitally.
In Dave’s upcoming webinar ‘Data
Analytics in the Retail Store of the Future
‘, he will outline the
challenges for brick and mortar retailers and their use of analytics to improve
their business and create the retail store of the future. Brick and mortar
retailers are going through a period of unprecedented change. To remain
competitive, retailers are focused on omni-channel and the use of the retail
store as a competitive advantage for both customer experience and order
fulfillment. The focus for this presentation will be the innovative use of
sensor and video technology, machine learning and the use of blended data to
improve customer lifetime value, marketing analytics, sales lift and margin
optimization.  
Dave will cover topics such as data acquisition and store
instrumentation leveraging the internet of things. He will discuss advances in
video analytics that enable retailers to better understand customer engagement,
experience and behavior. And, he will also discuss the use of blending
unstructured data to enable retailers to better assess promotions and their
impact on sales and margins.
Save your seat for
the webinar on Wednesday, May 31st at 2:00 PM EST: http://bit.ly/2p11Lye
About the Presenter:

Dave Bhattacharjee is the Vice President of Data Analytics
for Stanley Black and Decker. In this role, Dave is responsible for monetizing
Stanley Black and Decker’s data assets. His current projects include analytics
applications for physical security, retail, healthcare, smart factory and
marketing.    
Prior to Stanley Black and Decker, Dave was at Cisco Systems
where as Managing Director, Dave managed and led Cisco’s consulting services
for analytics and big data in the Americas. He has also held leadership
positions at IBM and PriceWaterhouseCoopers where Dave worked with the Fortune
500 on large scale initiatives designed to create business value through data
and technology. He has an MBA from the University of Texas at Austin and a
Bachelors in Computer Science and Engineering from Arizona State University.
  
Cheers,
The Marketing Analytics & Data Science Team

Insights Interview: Thomas Kralik, VP of Campaign ROI, Revolt TV

In our recent insights interview, we sat down with Thomas
Kralik, VP of Campaign ROI, Revolt  to
discuss how to reach the new age media consumer.
Here’s what Kralik had
to say:
What is the state of
the media research industry in 2017?
Kralik: The
research industry is an exciting place to be in 2017. It is a place where a
researcher must be fluent, not only in measurement, but understanding the
consumers media habits and lifestyles.
What have been the
biggest changes in the industry since you started your career? 
Kralik: It used
to be that a media company could put a program on the air, promote it to a demographic,
and get viewers to watch. Today, the media industry is being led by the
consumer based on their habits and lifestyles. This provides opportunities to a
media company because it can engage consumers via social, digital, linear,
throughout the entire day These tools need to be used to establish an emotional
connection with the consumer.

Have the influx of
social media and mobile made your job easier or harder?
Kralik: It’s
neither harder nor easier, but different. Social, linear and digital work in
tandem, so research has to be involved throughout the process from conception
to execution.
How has the media
consumer changed in the past few years?
Consumers are in charge. New technologies have given them
opportunities to access content anytime, anywhere. Consumers can now design
their ‘packages’ based on their habits and needs.
How can media
companies do a better job reaching the new age consumer?
Media companies need to be completely abreast of new
technologies and how and why they are used. They need to be very deliberate in
how they combine and execute content.
What is the biggest
challenge in the media industry today?
Coming up with an agreed upon methodology for measurement
that is accepted by the industry.
Where do you see
media research moving in 5 years?

Technology and consumers must determine that, but I could
see viewership and measurement moving closer to a digital measurement than
linear.

Marketers and the Future of DMP Insights

By: Hannah Chapple
Advertisers, agencies, and publishers are swimming in data.
They have so many data points, from a variety of sources, that they are simply
overwhelmed by it all. Website (cookie data), social data, CRM data, you name
it, and they’ve likely got it. Sorting all of this data from various (often
siloed) sources, in a timely and efficient manner is a near impossible human
task.
We all know that the role of a marketer is to reach the
right consumer, at the right time, with the right message. But to do this
effectively, marketers are challenged with interpreting their mass amounts
of data and uncovering actionable insight, at speed and scale.
Interpreting mass
amounts of data is no easy feat.
As the demand for digital marketing and
programmatic/real-time ad buying rises, marketers face more pressure than ever
to target audiences faster, and with laser-precise, data-driven insights. We
know that consumers will only respond to the messages that speak to their
interests, passions, wants, and needs. And in the world of real-time bidding,
technologies only have milliseconds to get that messaging right. And guess
what? These messages cannot be crafted with broad categorization methods like
demographics alone. Demographics as a stand alone are limiting and tell you
nothing about what an individual is interested in, passionate about, or value.
To fill this gap, we have seen marketers seek more and more
data resources. That’s why we see marketers not only trying to make sense of
their first-party data but also second party data (from partners) and purchased
third-party data. Can you understand why marketers are swimming in data? It’s
a vicious cycle. So again, we arrive at our original problem: how can
marketers turn mass amounts of data into actionable insight, at speed and scale?
Are DMP’s the magic
solution in the advertising ecosystem?
To better target potential consumers, many advertisers rely
on Data Management Platforms (DMP’s) to collect their mass amounts of disparate
audience data (including the first, second, and third-party data we spoke
about) and interpret it. In short, DMP’s are cloud-based warehouses used to
generate an audience segment(s) based on patterns and trends set within defined
parameters. The goal, of course, is to deliver high-quality, accurate audience
segments to marketers, and all other players in the advertising ecosystem, like
DSP’s. When placed into action, these audience segments (generated by the DMP)
should result in smarter optimized ads, efficient media spend, and less ad
waste. But is this actually the case?
Marketers are sitting on a wealth of data, with a goldmine
of potential insights to derive from that data. That’s why more and more
companies are investing in DMP’s for their business and are hiring
highly-qualified, expensive professionals to manage them. However, while DMP’s
are used to extract insights, there is still a lot of wasted potential in these
tools.
Here’s a quick DMP lesson: DMP’s operate on a ‘hypothesis’
basis. DMP users must set conditions or a query to break down the data sources
and form a specific audience segment they want. For a DMP to work properly
(with speed and accuracy) and know what data to segment or pair, a DMP user
must understand many factors including media, marketing, analytics and of
course data. The DMP will then do its best to match data and form an actionable
audience segment for the marketer to leverage.
For example, a marketer could leverage behavioural cookie
data to build an audience of males in Nova Scotia, over 30 who browsed a car
website on their mobile device. This audience can then be used for ad-buying,
media placement, etc. 
But marketers don’t
know, what they don’t know.
But what does this marketer really know about this audience?
What are their interests and passions, outside of cars, and how can they be
determined? This is why, despite the integration of DMP’s, marketers still
aren’t getting it right. While automated, there is still a human error in how
DMP’s select which data to process and interpret.
Don’t get me wrong; there is incredible value in DMP’s but
there is also an incredible opportunity present. Ultimately, the goal of
leveraging a DMP is to provide a personalized consumer experience by relating
to their interests and behaviours. But marketers are only grasping at the data
that they are currently able to understand. Like I said, DMP’s operate on a
hypothesis basis, contingent on the user’s understanding of the data.
We, as marketers, haven’t even scraped the surface of what
is possible with DMP data. Marketers need a solution that looks beyond
predetermined hypothesis and attributes. Instead, we need a solution that
interprets unsupervised data and can discover the hidden relations and insights
within audiences that marketers don’t yet know.
How do you foresee 2017 shaping up? How will DMP’s evolve?
Share what you think down below: [Read
more on the Affinio blog]

About the Author: Hannah
Chapple is the Marketing & Content Coordinator at Affinio, the marketing
intelligence platform. Hannah holds a Bachelor of Business Administration with
a major in Marketing from the F.C. Manning School of Business at Acadia
University. 

Are You Prepared for the Future of Insights?

If you aren’t, don’t worry. TMRE is here to help.
Insights is under pressure. Pressure to reduce costs.
Pressure to cut timelines. Pressure to not only produce numbers, but a story
that can be sold to the business. TMRE 2016 helps command the boardroom by
delivering actionable strategies to leverage insights as a vehicle for
influence. The best in the industry will converge to talk technology,
disruptive trends, professional skill development, hot new sectors, and the
future customer.
If you want to be prepared for these big changes and the future
of the insights industry, don’t miss these sessions:
??        
Macroeconomic Forecasting, Consensus, And
Individual Forecaster: A Real-Time Approach
Azhar Iqbal, Director of Econometrician,
Wells Fargo Securities, LLC
??        
Brand Building In A Digitally Connected World
Anthony Michelini, Global Director,
Strategy and Insights, Citibank
??        
Catch A Rising Star: Leveraging Consumer Trends
For New Product Success
Michelle Monkoski, Consumer Insights
Director, Sargento Foods
Barbara Kilcoyne, Consumer Insights Manager,
Sargento Foods
??        
Embedding Social Tools in Core Business
Processes to Effectively Welcome Millennials Into Your Workforce
Nahal Yousefian, Director of Culture and
Engagement, Tesco
??        
Enhancing The Workplace Experience For Women
Through Re-Imagining The Washroom
Stephanie Magnan, Associate Program
Marketer, Global Marketing & Innovation, Kimberly-Clark Professional
Bruce Williamson, Director, Global
Marketing & Innovation, Kimberly-Clark Professional
??        
The Next Generation Research Function: Six
Skills To Make Your Team Future Proof
Kassandra Barnes, Director of Customer
Intelligence, CareerBuilder
??        
Enough Of The Millenials, Lets Talk About
Generation Z And Future Of Auto
Smita Premkumar, Ph.D, Director, Cox
Automotive
Sonia Kher, Associate Manager, Cox
Automotive
??        
The Emerging Cannabis Consumer Marketplace
Emily Paxhia, Founding Partner &
Director of Relations, Poseidon Asset Management
??        
The Future Of Digital Engagement: How Millennial
& Gen Z Behaviors Are
Wynne Tyree, Founder and President, Smarty
Pants
??        
The Changing Role Of Market Research In This New
Customer Experience (Cx) Era
Doug Cottings, Staff VP, Market Strategy
& Insights, WellPoint
??        
The Future Of Beauty ‘ In The Context Of The
Millennial Beauty Journey
Debra Coomer, Sr. Director Marketing
Analytics and Customer Insights, Ulta Beauty
??        
Future-Proofing Primary Research Projects With
Honda R&D
Eri Maeda, Research Group Leader, Advancing
Product Planning, Honda R&D America
??        
Big Data And Deep Analytics: The Industries Of
The Future
Alec Ross, New York Times Best-Selling
Author, The Industries of the Future, Former Senior Advisor, Technology and
Innovation at the State Department
View the full agenda: http://bit.ly/2cC5P5f
Don’t get left in the
past. Get your ticket to the future of insights at TMRE. Use exclusive LinkedIn
discount code TMRE16LI for $100 off the current rate:
http://bit.ly/2cC5P5f
Don’t forget to subscribe
to our insights newsletter The Insighter:
http://bit.ly/2c6Jd8v
The Insighter is our new monthly newsletter featuring a compilation of our best
insights content for the month. Each month, take a few moments to sip your
morning coffee while you read a thoughtful article on a new trend, watch an
interview with an influential insights leader, or an in-depth talk by a top
changemaker.

Cheers,
The TMRE Team
@TMRE
#TMREvent
Themarketresearcheventblog.iirusa.com

Don’t miss KNect365′s Fall 2016 Event Lineup!

Can you feel it? Fall is in the air, and so is conference
season.
We’re excited to announce our fall 2016 event schedule of 10
Insights, Marketing and Innovation events produced for you to do your job
better.  
Our goal through these events is to inspire, inform, and
connect you with leaders from across industries to see, think, and act
different.
Check out the full
event lineup:

TMRE: The Market Research Event
Boca Raton, FL
October 17-20
Use code TMRE16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bjGsUg
The Corporate Intrapreneur Summit
New York, NY
September 8-9
Use code INTRA16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bDaaBs
Foresight & Trends
Miami Beach, FL
September 27-29
Use code FT16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2brD48C
Future of Food Summit
Miami Beach, FL
September 27
Use code FT16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bSbIIn
FEI:Front End of Innovation Europe
Berlin, Germany
October 5-7
Use code FEIEU16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bmcbAW
LEAN Startup in the Enterprise
Hoboken, NJ
October 24-25
Use code LEAN16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bQEqJH
Back End of Innovation
New Orleans, LA
November 15-17
Use code BEI16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bjHn79
OmniShopper International
London, England
November 15-17
Use code OMNIINTL16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bjI943
ProjectWorld & World Congress for Business Analysts
Orlando, FL
November 15-17
Use code PW16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bEmcid
FUSE London
London, England
November 30-December 2
Use code PW16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bmdNuB
We hope you will join us at one of our events this fall!
Cheers,
The KNect365 Insights, Marketing and Innovation Team

OmniShopper ’16 Gets Emotional with Gut vs. Data

By: Gina Joseph,
Communication Manager, InContext Solutions

OmniShopper 2016 kicked off at the Radisson Blu Chicago
on Monday, and with it came opening keynotes summerizing how much has changed
in the retail space since just last year. Cybrids? Templosion? These are just
some of the phrases that came from opening MC’s and “futurists”
Erica Orange and Jared Weiner, of The Future Hunters. Yet the next speaker,
Jessica Hendrix of Saatchi & Saatchi, was able to meld the importance of
technology with the power of shopper emotions. 
While we often talk about connecting with the customer,
Hendrix shared insights on how too much data can cause people to be overwhelmed
with too many choices. “Data struggles with human emotion,” she said.
Data can cause a “creepy” Big Brother effect that many people are turned
off by. Hendrix said to counteract that feeling, brands and retailers need to
dive into people’s emotional responses in addition to
utilizing data. 
As an example, Hendrix explained how Saatchi & Saatchi
developed a successful campaign with Walmart and a Cover Girl mascara
display. The campaign centered around connecting shoppers with unique celebrity
styles’it never had to mention the benefits and value of each product; the
emotional connection was enough to make the campaign work. 
In another example, Hendrix played a Gillette commercial
showing teen boys searching the internet to learn how to do everyday
things like tie a tie, ask someone out, or shave. Then their dads were brought
in and their sons learned how to do these things directly from their dads. Not
only did it bring out emotions in the people in the video, but it triggered
emotional responses from the OmniShopper audience. Hendrix was able to bring
home the point that technology often loses out to the human
response. 
Yet she was quick to point out it’s not an “Or”
situation. Gut feeling AND data should go hand in hand. But emotions are
what impact people’s buying decisions at the end of the day.
InContext’s virtual reality simulations can get at the human
emotion in a way traditional methods can’t’be sure to check out our
session tomorrow
 at 2:30 pm CST on the Continued Evolution of Shopper
Research.

Top 10 Trends Impacting the Future of Insights & Innovation

In the world of insights and innovation, trends are
impacting the way we understand our customers, cultivate relationships with
customers, improve products, create new products, and build business in a very
big way.
This year at KNect365′s Insights, Marketing and Innovation
Division, we have an amazing lineup of conferences that will help you inspire
new thinking and drive your business forward.
Here are the key trends we think you need to stay on top of:
Leadership
Conscious Leadership
John Mackey, Co-Founder and Co-CEO, Whole Foods Market,
Best-Selling Author, Conscious Capitalism:
Liberating the Heroic Spirit of Business
Find this session at
TMRE October 18-20: http://bit.ly/25cgoRY
Storytelling
Directing the Story (with a Little Help from Aladdin,
Fantasia, Pocahontas & Piglet)
Francis Glebas, Author: The Animators Eye and Directing the
Story, Director, Storyboard and Visual Development Artist, Disney, Dreamworks
Animation
Find this session at
TMRE October 18-20: http://bit.ly/25cgoRY
Millennials
Deciphering Generations X, Y and V: How to Understand Next
Generations and their Trends for guaranteed reach.
Jane Buckingham, Founder and CEO, Trendera, bestselling
author
Find this session at Marketing Analytics & Data Science
June 8-10: http://bit.ly/1ssK1gf
OmniChannel
Google’s Evolving Toolset for Omnichannel Measurement
Matt Seitz, Google
Find this session at OmniShopper July 11-13: http://bit.ly/1Xmsdiu
Technology
Technologies to Watch Out for and Their Impact
Gary Shapiro, Consumer Technology Association
Find this session at Foresight & Trends September 27-29:
http://bit.ly/1XmrMVw
Big Data
Big Data and Deep Analytics: The Industries of the Future
Alec Ross, New York Times Best-Selling Author, The
Industries of the Future, Former Senior Advisor for Technology and Innovation
at the State Department
Find this session at TMRE October 18-20: http://bit.ly/25cgoRY
Empathy
Evolving Celebrations ‘ Getting to the Heart of the Consumer
Carol Miller and Andrea Navratil, America Greetings
Find this session at Marketing Analytics & Data Science
June 8-10: http://bit.ly/1ssK1gf
Agile
How Logitech Gained Valuable Agile Shopper Insights
Betsy Aristud, Logitech
Find this session at OmniShopper July 11-13: http://bit.ly/1Xmsdiu
Culture
Conscious Leadership
John Mackey, Co-Founder and Co-CEO, Whole Foods Market,
Best-Selling Author, Conscious Capitalism: Liberating the Heroic Spirit of
Business
Find this session at
TMRE October 18-20: http://bit.ly/25cgoRY
Intrapreneurship
Entrepreneurship & the Future of Food
Manoj Fenelon,
PepsiCo
Find this session at Foresight & Trends September 27-29:
http://bit.ly/1XmrMVw
We hope you join us
at one of our conferences so you can activate these trends and drive your business
forward in the future!
Learn more about
Marketing Analytics & Data Science:
http://bit.ly/1ssK1gf Use code MADS16BL for $100 off the current
rate.

Learn more about Foresight & Trends:
http://bit.ly/1XmrMVw Use code FT16BL for $100 off the current
rate.
Learn more about
OmniShopper:
http://bit.ly/1Xmsdiu
Use code OMNI16BL for $100 off the current rate.
Learn more about The
Market Research Event (TMRE):
http://bit.ly/25cgoRY Use code TMRE16BL for $100 off the current
rate.
Cheers,

The Insights, Marketing, and Innovation Team at KNect365

You Need to Add the ‘Why’ of Data to Build New Business

In our Marketing Analytics
& Data Science
interview series, we are catching up with thought
leaders in the industry to hear their take on how to cut through Big Data, the
state of data science, how analytics helps build business, the most important
marketing metrics today, and the future of marketing.
In our first edition, we sat down with Vicki
Draper, Director of Consumer Analytics & Research at Aol. Here’s what
Draper had to say:
How do you cut
through Big Data to get the real ‘people analytics’? 
Draper: You need
to add the why to move from data to insights - one way to do this is by
combining big data findings with primary research data to get at things
that big data has trouble measuring by itself, like psychographics and emotion.
How does data science
help internal stakeholders inform decisions today?
Draper: I’m on
the primary research team so we’re often using marketing analytics as a
starting place.  For example, from our analytics we’re starting to
see the proportion of traffic coming from off-network increase vs on-network.
So we start with that and then use primary research to explore the ways we can
make that off-network experience as good as possible to get people more engaged
with our properties. Another example is all the primary research we’ve
done to uncover insights around how people shop. We have product teams that are
using these insights in combination with A/B testing to test emotional
engagement metrics as well as transaction metrics to find the best performing
experience.         
Why are marketing
analytics so important in today’s hyper connected world? 
Draper: On the
primary research team, marketing analytics helps us apply what we learn
from our primary research by giving us a way to test and learn based on what we
see in the real world.
How can data and
analytics help build new businesses?  
Draper: It feeds
into a virtuous cycle. You can launch a product and start collecting user data
which feeds back into your product development cycle so that you can build
better products that maximize metrics like time spent and conversions. In our
shopping research, we talk a lot about how people use the shopping cart as a
wish list or a place to put things that inspire them, even if they are not
intending to transact during that session. So even if they don’t transact
during the session, there is a high level of brand engagement there which is a
good thing. We can then use data science to help discover the triggers that get
people to go back to that cart. We can also look to improve the experience with
the cart by helping people with the real reason they are putting things in
their shopping carts so that we deliver on emotional cues not just utilitarian
needs.
What’s the most
important metrics, in your opinion?
Draper: It
depends on what your objective is, but in the digital space the
primary focus is often conversions, while brand metrics are often
forgotten or secondary. However, our shopping research shows that people are
window shopping online all the time, even if they have no immediate intention
of making a purchase. And while they are doing all this window shopping, they
are building a reservoir of product knowledge and brand experiences, good or
bad so when the time comes to make a purchase they are not starting from square
one. Our research shows that the more often people window shop online, the more
likely they are to know what brand they’ll buy before they get into the active
shopping window. In this environment, it’s important to create deeper
brand engagement online and focus on metrics that measure that connection
to make sure your brand gets into people’s consideration set before they
decide they need to make a purchase.
How can data and
analytics help tell a marketing story? 
Draper: As an
example, let’s look at content marketing or whatever you’d like to call it
‘ branded content, sponsored content, branded entertainment, or native
advertising. We have built a data and insight toolkit for content
marketing that informs and/or validates these programs through their entire
lifecycle ‘ from guiding strategy to inspiring program development to
measuring campaign effectiveness. So, for example, we use our Content
Segmentation research findings around why people use and engage with
content to inspire our content marketing team to build a creative program that
increases consumer engagement for a client. 
Then, we not only measure the effectiveness of that program,
we combine the measurement data across all our programs into our Normative
Database of campaign effectiveness. Before we built this database, there wasn’t
really a standard way to measure these types of programs. We built a
methodology that enabled us to hone in on content marketing and understand how
exactly these programs have driven brand impact, a primary KPI for many of
these programs. Over the past three years, we have measured over 50
programs, 250 marketing activations, and over 45,000 consumer experiences that
we’ve collected on behalf of well-known brands spanning many
categories. As we ran more of these content marketing campaigns and
baked this research into the campaign measurement, we aggregated the data
together into a normative database. So data and insights are not only
driving better performing programs, but they are also providing proof points
for the marketing story through the Normative Database.  
Where do you see
marketing going in the next 5 years? 
Draper: Data will
be critical to marketing success, and no longer optional. Marketing has already
started to combine data with creative, and the power of data will be even more
significant in the next 5 years. Also, the relationship between the brand and
consumer will no longer be a one-way conversation. More and more branded
content will come from consumers as brands give up trying to have complete
control over their brand, and will engage with consumers to tell their story.
With technology, brands will be able to personalize consumer experiences at
scale like never before. Finally, it will be increasingly necessary for brands
to think about optimizing towards the things that are important, like
connection with the brand, not just the things they can easily measure. 

Want to hear more from Vicki Draper? Attend the Marketing Analytics
& Data Science Conference June 8-10 in San Francisco, CA. She will be
presenting a session, ‘The Missing Metrics Link: What Digital KPIs Don’t Tell
Us About Shopper Behavior.’ To learn more about the conference or to register,
click here
: http://bit.ly/23ZKJCH

Continue Learning This Fall with IIR’s Portfolio of Research & Insights Conferences

It’s hard to believe that today is the last day of summer,
and tomorrow fall begins!

As the kids head back to the classroom, now’s the time to think about
continuing your learning as well. The producers of TMRE: The Market Research
Event have a full line-up of research and insights events dedicated to your
professional and personal development.

Take a look at what the Fall has to offer:

Foresight & Trends

@future_trends, #FT15
Activate Trends. Find, Sell & Create the Future
September 29 ‘ October 1, 2015
Los Angeles, CA
Download the brochure: http://bit.ly/1JK8inr
Register today & save an additional $100 with code FT15LI: http://bit.ly/1JK8inr

The Market Research Event

@TMRE, #TMRE15
November 2-4, 2015
Orlando, FL
Download the brochure: http://bit.ly/1hvUv9a
Register today & save an additional $100 with code TMRE15LI: http://bit.ly/1hvUv9a

The 5th Annual International Shopper Insights in Action: OmniShopper 2015

@OmniShopper, #OmniParis
Revolutionize Your Shopper Strategy to Win in the Emerging Retail Landscape
11-13 November 2015
Paris, France
Download the brochure: http://bit.ly/1Vuwcr7
Register today & save an additional $100 with code OMNIPARIS15LI: http://bit.ly/1Vuwcr7

OmniShopper 2015 Digital Event Package
Activating Insights & Marketing Strategies at Retail
Access to presentations & 2015 executive summary
Buy video package: http://bit.ly/1JwlQ2m

Plus, Save the Date!
The Media Insights & Engagement Conference

@Media_fusion
The Year of Multi: Cultural, Generational, Platform
February 1-3, 2016
Fort Lauderdale, FL
Subscribe to receive program updates: http://bit.ly/1XcRMlC

We hope to see you at one of our research and insights events this fall!

All the best,

The IIR Research & Insights Team
@IIRUSA

Full Foresight & Trends 2015 Session and Speaker Details Now Available

The full program is now available by simply downloading the Foresight & Trends 2015 brochure. This
year’s program is jam-packed with industry leaders who will better prepare you
to meet the challenges the future holds. At FT this year you will find out how
to spot new trends, bring foresight to strategy and engage with your consumer.
Download the brochure
for the full FT program: http://bit.ly/1KdIgoE
Foresight &
Trends 2015
September
29-October 1, 2015
SLS Hotel, Los
Angeles, CA
The 2015 brochure will dive into details about exactly what
these visionaries will present about what’s next in technology, design, the
future consumer, finance, humanity, and strategy.
Inside the brochure you will find information on:
??        
The full agenda,
??        
Featured sessions
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Case studies & workshops
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Panel discussions
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Who you’ll meet
??        
The venue
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Sponsor and exhibiting opportunities
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And more!
Use code FT15BL for
$100 off the current rate. Register today: http://bit.ly/1KdIgoE
Don’t miss out on this year’s event. We hope to see you in
LA this fall!
Cheers,
The #FT15 Team
@Future_trends
Frontendofinnovationblog.iirusa.com