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Official Call for Presenters Now Open: World Future Trends Summit

World Future Trends Summit
Event Date: October, 2012
Location: Miami, FL


The Institute for International Research (IIR) presents:
World Future Trends Summit
A meeting of Styles: Where West Influences East, & East Influences West
October, 2012

Due to the high volume of submissions, we suggest you submit your proposal early and no later than Friday, May 4, 2012 to Stacy Levyn, Conference Producer at slevyn@iirusa.com or 646.895.7335.

It’s time to create a place where thought leaders and influencers come together and share insights from around the world. It’s time we break silos. It is time we take full advantage of the interconnectedness that is our world.

Welcome to the REVIVAL of Future Trends. Welcome to the World Future Trends Summit. Focusing on a meeting of styles: where west influences east & east influences west. The summit will consist of US and International content, recruiting speakers from the US, Brazil, Holland, China, Seoul Korea, Amsterdam, Australia, and other emerging countries.

A whole new format for a whole new event.

Day 1 – Business Cases
Day 1 of the World Future Trend Summit focuses on short 25-minute business case presentations from market research, insights, innovation, trends, design, marketing and product development executives. These cases present a realistic view of trends in action and reveal projects that worked, ones that didn’t, and what was learned along the way.

Day 2&3 – Global Keynotes
High-level Keynotes hit the stage to talk about the newest worldwide trends, insights and innovations.

Day 2&3 – Workshops
We have structured unique workshops with key advisors who are prepared to teach you the fundamental elements behind trend implementation and application. From rapid prototyping, to scenario testing and trend trekking we bring you the best in trend analysis and exploration.

The Audience
Attendees are passionate and ready to embrace opportunities. Join together with a community of trend spotters, corporate thinkers, marketers and news makers ready to embrace their future. So who will you meet? Executives responsible for:
‘ Marketing
‘ Brand/Product Management
‘ Market Research
‘ Consumer Insights
‘ Strategic Planning
‘ Business Development
‘ Product Development
‘ Innovation
‘ Design/Creativity
‘ Forecasting
‘ Future Strategy
‘ Trend Tracking

Speakers receive FREE admission to the conference.

Sponsorship & Exhibition Opportunities
If you are interested in sponsorship or exhibit opportunities please contact Jon Saxe, Business Development Manager at jsaxe@iirusa.com or 646.895.7467.

Interested in Becoming a Media Partner?
Contact Sharon Tzuang, Marketing Manager, at stzuang@iirusa.com.

Call for Presenters:
For consideration, please email slevyn@iirusa.com with the following information by Friday, May 4, 2012.
‘ Proposed speaker name(s), job title(s), and company name(s)
‘ Contact information including address, telephone and fax numbers and e-mail
‘ Talk title
‘ The main theme you plan to address (Business Case, Workshop or Keynote)
‘ Summary of the presentation (3-5 sentences)
‘ Please indicate what is NEW about the presentation
‘ Previous conference experience

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Thank you for your interest in the World Future Trends Summit. We look forward to receiving your proposal!

Join the Future Trends community!
Find us on Facebook, Twitter, & LinkedIn.

Future Trends in Social Media

Last week I had the pleasure of attending the IIR Future Trends conference. In addition to two full days of inspiring speakers, the conference kicked off with The New Social Currency Summit. Trends covered during the summit included the following:

From Cuisinart to Recyclebank, Gamification continues to be a huge marketing trend. Cuisinart connects with a new generation of customers through baby photo and recipe sharing contests as well as through their new Facebook game Cuisinart Memory Master. Meanwhile, Recyclebank encourages green behavior by rewarding recycling with points that you can redeem towards a charity or for rewards. In both these cases, the companies are building a strong online community through fun.

Richard Wise of Mirrorball informed the crowd that 26% of american teens expect to be famous by the time they are 25 years old. In a world where it’s possible to be “internet famous” in a flash if you simply compose the right tweet or upload the best youtube video, this is hardly surprising, but will there be a backlash against the age of over-sharing?

The Social Business:
Jim Newswanger of IBM talked about the ways that IBM has approached social by allowing their employees to become online experts and human voices for the brand, and the ROI of doing so. (To learn more about IBM’s social guidelines, you can actually view a presentation on it here.) By creating an environment that embraces social interaction, they’ve actually fostered an environment that is more welcoming to innovation in general.

For more coverage of the Future Trends event, including in-depth coverage of each of the sessions mentioned by guest blogger Aaron Keller, visit the Front End of Innovation blog here.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com

Forward Focus Friday: An Interview with Cassandra Lin

Reposted from The Front End of Innovation blog in support of the 2011 Future Trends conference. Future Trends 2011 will feature a full day summit focusing on social media, technology, mobile and gaming trends on Tuesday October 4th entitled “THE NEW SOCIAL CURRENCY: Engage in the Relationship Economy.” To learn more about Future Trends, visit the website here.

What do the letters T.G.I.F. mean to you? To young innovator and 2011 Future Trends Keynote Speaker Cassandra Lin, they stand for Turn Grease Into Fuel, a project she created that takes a step towards waste-free communities. The TGIF project encourages restaurants to donate used cooking grease to be turned into fuel for needy families, is currently working with 104 restaurants and has provided the equivalent of $32,000 worth of energy thus far.

Cassandra joined me recently for the second episode of our 2011 Forward Focus Podcast Series to discuss the project and her other visions for the future. To listen to the podcast, click here.

Cassandra is an Award Winning Community Problem Solver, U.S. delegate at the UNEP Children & Youth Conference, and Creator of Project TGIF. This October she will be presenting “Collaborating Youth to Change the World” at the 2011 Future Trends conference. To learn more, download the brochure here. Register here.

Want to learn more about the TGIF project? Check out their official YouTube video below.

Stay in touch with Future Trends, join our LinkedIn Community, follow us on Twitter or become a fan on Facebook for updates on the conference, discounts and industry news.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

$300 Off Future Trends Conference. This Week Only.

Can you believe these stats?

The Number of Americans that check their SOCIAL MEDIA profiles daily: 46 Million

The Number of Americans that use SOCIAL GAMING: 61.9 Million

The Number of MOBILE phones in use in the world: 4 Billion

Before you can finish reading this post, these statistics will have grown exponentially. Trends drive consumers, and consumers drive sales. So how can you utilize each of these mediums to form meaningful relationships with your consumers that ultimately grow your business?

Future Trends brings you a full day Summit “The New Social Currency: Engage in the Relationship Economy”, exploring mobile, gaming, social media, and technology.


‘ Consumer Connections: Social Engagement Refined Utilizing Games, Interactive Participation with Facebook and Apps; Successful Strategies that Attract and Retain Consumers

Mary M. Rodgers, Director of Communications, CUSINART AND WARING


‘ Personal Health and Well Being: Ecosystem and Systems Thinking in a Connected World of Empathy

Rajesh G. Mishra MD, PhD, Vice President Research & Development, GLAXOSMITHKLINE CONSUMER HEALTHCARE


‘ Legend in Your Living Room! Trends in Total Transmedia Entertainment Experience Adrienne Allen, Creative and User Experience Lead, XBOX LIVE

Download the brochure to see other sessions and session descriptions.

Plus, speakers from Unilever, Aveda, Philips Consumer Lifestyle, Hallmark Cards, PepsiCo, Kraft Foods, Wyndham Worldwide, Intercontinental Hotels Group, HP, General Motors, Faurecia, UHG, EMD Chemicals, Merck, GlaxoSmithKlein Consumer Healthcare, Target, Westfield, Junior Win Team, New Think, Pulp Inc, Coolhunting.com, Kimberly Clark, and Firmenich Perfumery will share personal and professional stories that will give you the inspiration to make positive change. Download the brochure to find out how the speakers’ stories will impact you.

Whether this will be your first time or you are a veteran attendee, you will have an experience incomparable to any previous events you have attended. We hope you will join your community of trend spotters, corporate thinkers, and news makers at the Gansevoort this October in Miami. Register now as a reader of this blog with code SMS15 by this Friday, August 12th & save 15% off the standard registration rate. Register here.

We look forward to seeing you this October in Miami!

The Future Trends Event Team

Visit the Future Trends webpage for more details

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Forward Focus Friday: An Interview with Scott Trowbridge of Disney Imagineering

Reposted from The Front End of Innovation blog in support of the 2011 Future Trends conference. Future Trends 2011 will feature a full day summit focusing on social media, technology, mobile and gaming trends on Tuesday October 4th entitled “THE NEW SOCIAL CURRENCY: Engage in the Relationship Economy.” To learn more about Future Trends, visit the website here.
When you go to work, are you looking forward to another day of making dreams become reality? Scott Trowbridge, Vice President of Creative and Research & Development at Walt Disney Imagineering is.
I recently had the pleasure of interviewing Scott for the debut podcast of our 2011 Forward Focus Podcast Series. When asked what his dream project to get to work on would be, Trowbridge responded, “Every project we do is a dream project, because that is what we’re in the business of doing: making dreams come true.”

Trowbridge also described Disney Imagineering as “constantly looking at ways to invent the Future for our customer.” Following in the footsteps of innovator Walt Disney, the team at Disney Imagineering starts every day with a challenge to figure out “what are the cool new things that we can use to be proxies for magic.”

To learn more about the ways that Disney Imagineering meets the challenges of evolving technology and customer trends, listen to the podcast here.

Scott Trowbridge will be presenting “Imagine(er) It: Creativity in Innovation/Research and Development” this October at the Future Trends 2011 conference. Want to hear one of the minds behind Imagineering’s Blue Sky Studio, the Disney creative think tank that develops new concepts and experiences that may not be seen for five to 10 years? Register today.

To learn more, download the brochure here.

Stay in touch with Future Trends, follow us on Twitter or become a fan on Facebook.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

“Forward Focus” – Future Trends 2010 Podcast Series Debuts with Stephen Gates

Stephen Gates
Starwood Hotels Interactive Creative Director

The social ties that bind us are wearing increasingly thin, according to Stephen Gates. As worldwide interactive creative director for Starwood Hotels & Resorts, Gates has become an authority on social media and its impact on society and branding. Listen as we explore online networks as ‘Social Surrogates’ and the implications for brand connections.

In this first installment of the Future Trends expert interview series, ‘Forward Focus,’ Gates discusses how his ongoing professional quest to understand and optimize social media took a personal turn, and what it means for brands looking to forge meaningful relationships with consumers.

‘Facebook has really almost become a social surrogate to real human interaction,’ said Gates, who decided to test the strength of his own personal bonds by defriending anyone with whom he had not interacted offline in a meaningful way in the year prior.

The results of Gates’ ‘Inverse Facebook Experiment’ may come as a surprise. In this interview, Gates provides insight to help marketers rethink the meaning of ‘interactivity’ and how to apply it in a culture where it has become commonplace to establish and maintain relationships without speaking with or seeing other people.

Stephen Gates will also lead a symposium on the future of online branding at Future Trends 2010!
Click here to listen to the podcast

For more about Stephen Gates, please visit his blog at www.stephengates.com/blog

October 18-20, 2010
Eden Roc ‘ Miami

See you in Miami!

Future Trends

Future Trends 2009: Lead Confidently. Navigate Now to Next. Regain Control.

Future Trends 2009 is your opportunity to join industry experts, corporate visionaries, trendsetters and other revolutionaries to uncover and action the trends that matter most to your business, brand and service. Look not only into the immediate future and way ahead- where will we be in 50 years or more? And focus on making it relevant for your business – before others do. Lead your team to relate trends to make decisions, engage in real conversations, and create meaningful change.

November 2-4, 2009
The Eden Roc
Miami, FL

Event Website: http://bit.ly/1fuADz
Brochure Download: http://bit.ly/1kydRE
Registration: http://bit.ly/z2eOg