Tag Archives: Future of Consumer Intelligence

UBS, MasterCard & American Family Insurance Share the Future of Market Research

The producers of The Market Research Event and Market Research for Financial Services are thrilled to debut The Market Research Technology for Financial Services Symposia at the Future of Consumer Intelligence.

Focusing on the impact of technology on the financial services industry specifically, speakers will share insight and best practices on the mobile wallet, consolidation, leveraging social, consumer intelligence data and more.

Download the brochure for the full agenda.

Featured Sessions:

The Future Consumer: An Adapting Force to Take into Account for Your Corporate Strategy
Jaspar Roos, Chief Inspiration Officer, ABN AMRO

New Realities for Financial Services
Richie Etwaru, Director, Group GTO Office, UBS

Left Brain/Right Brain: Generating Insights in the Quest for Consumer Preference and Affection
Carlos Jose Fonseca, Senior Vice President, Group Head, Marketing Strategy, Planning and Analytics, MasterCard Worldwide

Data into Action
Matt McCombs, EVP Sales and Strategic Direction/Chief Operating Officer, DHCU Community Credit Union

Leveraging Research to Find Relevance
Telisa Yancy, Advertising Director, American Family Insurance

And more. Download the conference brochure for the full program.

PLUS! Don’t miss our highly anticipated keynote from Nate Silver. His 100% accuracy in calling all 50 states during the presidential election is historic. He’s doing just a handful of talks in 2013 so hearing him will be a once in a lifetime opportunity.

Register today to secure your spot for this exclusive presentation, plus save 15% off!

Predictions: Future of Market Research Uncovered at the Future of Consumer Intelligence

At The Market Research Technology Event last year, Stan Sthanunathan, Vice President, Marketing Strategy & Insights at The Coca-Cola Company revealed his predictions for the market research industry for 2020.

The transformation has already begun, and although it’s only 2013, we’re already beginning to see his predictions come true. Find out how at the Future of Consumer Intelligence.

Stan Sthanunathan’s Predictions Predictions Become Reality in Featured Sessions:
Asking Questions and Getting Answers Will Be Almost History
‘ Big Data: Powerful Predictions through Data Analytics, Nate Silver, FiveThirtyEight.com
‘ Listening to the Mind of the End User, Intel
Mobile Will Be the Primary Way of Collecting Data
‘ Utilizing Mobile Devices to Obtain Timely Customer Feedback on New Products, GM
‘ The Power of Integrating Data from Three Dimensions – Online, Social and Mobile, to Gain a True 360-Degree View of the Consumer, Forrester Research & Arbitron Mobile
Digital Natives: The New Breed of Researchers
‘ Why Should I Love You? Creating Enduring Loyalty in a Connected World, Virgin Online
‘ Social Media Insights: Making Them Real & Measurable, Clorox, Heineken USA & Johnson & Johnson

And more. Download the conference brochure for the full conference program.

Register today to secure your spot and save 15% off the standard rate.

Opportunities for Richer Insights, Better Decisions & More Accurate Predictions

According to a recent Forrester study, “market insights’ skill sets are trailing behind both the available technology and the demands from stakeholders for more forward-looking guidance, predictive analytics and strategic insights.”*

The Future of Consumer Intelligence will showcase the latest technologies available to researchers and share the insights and knowledge you need to meet the demands of your organization. The Future of Consumer Intelligence will help you uncover the opportunities for richer insights, better decisions and more accurate predictions about future behavior.

NEW for 2013 
‘ World Renowned Statistician Nate Silver shares insight into Big Data and Predictive Analytics (and how he accurately predicted the outcome of all 50 states during the 2012 presidential election!)

‘ An agenda that reflects the trends in the research industry – sessions and speakers explore what will happen in the future, not what has already happened

‘ A Full 360 Degree View of Your Consumer. Uncover connections and expose hidden patterns using technology, deeply understand your customers, and engage and deepen your customer relationships for more profitable outcomes

‘ Market Research Technology for Financial Services Symposia sharing insights and best practices for using the mobile wallet, consolidation, leveraging social, consumer intelligence data and more.

Plus, more of what you’ve come to expect from the TMRE brand:

‘ World-Class Speakers from American Family Insurance, Coca Cola, Clorox, General Motors, Heineken, Intel, Johnson & Johnson, MasterCard, Microsoft, Starwood Hotels & more.

‘ Make Meaningful Connections through the Future of Consumer Intelligence ‘matchmaking program’. Our team helps to identify those attendees who share common interests who you will most benefit from meeting.

‘ New & Improved Networking Platform! A year-round virtual community, FOCI Connect allows you too connect with fellow attendees before, during and after the event.

‘ No Commercialism from the Platform. We’ve recruited a Core Planning Team staffed by industry experts to ensure you hear content-driven presentations, not sales pitches.

Download the brochure for the complete conference program. Register today to secure your spot and save 15% the standard rate.

Registration Information:

Please mention your LinkedIn priority code to save 15% off: FOCI13BLOG.
http://bit.ly/WsvHnp
Email: register@iirusa.com
Phone: 888.670.8200

* From Forrester’s What Needs to Happen in Market Research in 2013 paper.

Opportunities for Richer Insights, Better Decisions & More Accurate Predictions

According to a recent Forrester study, “market insights’ skill sets are trailing behind both the available technology and the demands from stakeholders for more forward-looking guidance, predictive analytics and strategic insights.”*

The Future of Consumer Intelligence will showcase the latest technologies available to researchers and share the insights and knowledge you need to meet the demands of your organization. The Future of Consumer Intelligence will help you uncover the opportunities for richer insights, better decisions and more accurate predictions about future behavior.

NEW for 2013 
‘ World Renowned Statistician Nate Silver shares insight into Big Data and Predictive Analytics (and how he accurately predicted the outcome of all 50 states during the 2012 presidential election!)

‘ An agenda that reflects the trends in the research industry – sessions and speakers explore what will happen in the future, not what has already happened

‘ A Full 360 Degree View of Your Consumer. Uncover connections and expose hidden patterns using technology, deeply understand your customers, and engage and deepen your customer relationships for more profitable outcomes

‘ Market Research Technology for Financial Services Symposia sharing insights and best practices for using the mobile wallet, consolidation, leveraging social, consumer intelligence data and more.

Plus, more of what you’ve come to expect from the TMRE brand:

‘ World-Class Speakers from American Family Insurance, Coca Cola, Clorox, General Motors, Heineken, Intel, Johnson & Johnson, MasterCard, Microsoft, Starwood Hotels & more.

‘ Make Meaningful Connections through the Future of Consumer Intelligence ‘matchmaking program’. Our team helps to identify those attendees who share common interests who you will most benefit from meeting.

‘ New & Improved Networking Platform! A year-round virtual community, FOCI Connect allows you too connect with fellow attendees before, during and after the event.

‘ No Commercialism from the Platform. We’ve recruited a Core Planning Team staffed by industry experts to ensure you hear content-driven presentations, not sales pitches.

Download the brochure for the complete conference program. Register today to secure your spot and save 15% the standard rate.

Registration Information:

Please mention your LinkedIn priority code to save 15% off: FOCI13BLOG.
http://bit.ly/WsvHnp
Email: register@iirusa.com
Phone: 888.670.8200

* From Forrester’s What Needs to Happen in Market Research in 2013 paper.

Win a Meet & Greet with Nate Silver

Nate Silver
Nate Silver (Photo: jdlasica)

Nate Silver, World Renowned Statistician and Founder, FiveThirtyEight.com, is leading a game-changing shift in data analytics and prediction science. He says, by identifying the signal in a world of noisy data, almost anything can be predicted.

The opportunity is yours.


How will you recognize the truly insightful pieces of data and use them to make confident business decisions? 

The Future of Consumer Intelligence is addressing the industry evolution by sharing the insight and tools needed to uncover connections and expose hidden patterns to predict future behaviors using technology.
Download the brochure here.

SPECIAL OFFER: The first 10 people to register with code NATESILVER will be invited to attend an exclusive meet and greet with Nate! Register today to secure your spot!
His 100% accuracy in calling all 50 states during the presidential election is historic. He’s doing just a handful of talks in 2013 so hearing him will be a once in a lifetime opportunity. 
Featured sessions include:
‘ Big Data: Powerful Predictions through Data Analytics
Nate Silver, Founder, FiveThirtyEight.com, Author, The Signal & The Noise
‘ The Human Face of Big Data
Rick Smolan, Creator, Human Face of Big Data
‘ Big Data & Attribution
Ned Kumar, Interactive Marketing Strategist, FedEx Services
‘ Big Data Sucks! (For Understanding Consumers, Anyway)
David Boyle, SVP Insight, EMI Music & Director, of Insight, Zeebox
‘ Journey from Data to Information to Decision Making
Camille P. Schuster, Ph.D., Professor of Marketing, California State University of San Marcos
Download the conference brochure for the full speaking roster and session descriptions.
 
Together, let’s embrace new opportunities and new ways of thinking about our industry. 

Your Invitation: The Future of Consumer Intelligence

Truly understanding is more than just asking questions and getting answers. It’s about translating insights into confident decision making. The collective notion of “Consumer Intelligence” as a source of strategic guidance now spans primary market research as a functionality integrated alongside the aggregation of data behavior patterns into knowledge that serves as the foundation of a customer campaign. It has come full circle as the realization of more intimately understanding a consumer is a viable aspiration.

Now, how close we can come to doing this in real-time?
What technology, innovative methodologies and thought leadership are behind it to see it through?

The Future of Consumer Intelligence covers everything you need to know now, and what you’ll need to know for the future:

‘ Big Data
‘ Consumer Intelligence
‘ Prediction Science
‘ Cultural Tracking
‘ Social Analytics
‘ Customer Loyalty
‘ Data Visualization
‘ Maximizing Technologies
 ‘ Relational Database Strategy
‘ Mobile Research
‘ Digital Ethnography
‘ Mobile Wallet
‘ Crowdsourcing
‘ Neuroscience
‘ CRM
‘ Gamification

 Check out this video invite from the #FOCI conference Chairman Ben Smithee to find out why you need to attend:

 

Download the conference brochure for full program details.

Together, let’s embrace new opportunities and new ways of thinking about our industry. Here’s to a great year.


Registration Information: 

May 14-16, 2013 ‘ PARC55 Wyndham ‘ San Francisco, CA

 * Mention your Blog VIP code: FOCI13BLOG to save 15% off the standard & onsite rate. 

www.FutureofConsumerIntel.com 
Email: register@iirusa.com
Phone: 888.670.8200