According to Mashable, when The Simpsons became the longest running prime time show in American history last night, they took to the social media realm to celebrate. Their new Adobe Air App hit Facebook hours before the show aired last night. The Simpsons Unleashed works with Friend Connect to bring the latest Simpsons commercials to your desktop. This tried and true brand has successfully integrated social media into the way they market their products. For more on the app, read the Mashable article.
Joel Burslem recently took a look at Google’s new social networking tool, Friend Connect. It’s a way to add a social networking feature to your website that will allow people to connect on your website while using a pre-existing account to avoid social networking fatigue.
Through this tool, readers can join and see the profiles of other users also following the blog. It’s a great way for your readers to build word of mouth marketing and drive traffic for you. It also allows users to post reviews of your blog.
Have you had a chance to add this feature to your site? What results have you seen?