Tag Archives: free webinar

Reminder: Winning the Brand Share Battle Webinar

With TMRE 2012 behind us, we’d like to remind you that the learning doesn’t end with our annual event. IIR USA and The Market Research Event would like to invite you to participate in our on-going Insights Webinar Series, your resource for insights on the cutting edge.

We’re pleased to present one more upcoming webinar in the 2012 series, Winning the Brand Share Battle Tuesday, December 18, 2012 1:00 PM – 2:00 PM ET

Presented by Kirsten Zapiec, Senior Vice President, TNS

Traditional research methodologies are fundamentally flawed. The industry relies on incomplete models that fail to reflect what people actually do, and fail therefore to give marketers a true understanding of what is happening to their brands ‘ where the growth opportunities lie and when a brand is at risk.

To provide marketers with clear direction for profitable brand growth, research must better reflect how people make decisions. It must acknowledge that human beings are often indecisive, inconsistent and their spending patterns shift constantly for many reasons.

Using real examples from a global TNS study, The Commitment Economy, Kirsten Zapiec, Senior Vice President at TNS, will show you how to identify the biggest growth opportunities for your brand. They will reveal the three main marketing levers that prevent companies from taking advantage of these growth opportunities ‘ and the best ways to deal with each of them.

Register for this webinar here.

This webinar is sponsored by: TNS
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviors and at titudes across every cultural, economic and political region of the world.

TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups.

All of our Insights web seminars are available after the live event for on-demand learning, view past insights webinars here.

Put Social At the Core of Your B2B Business: Process, Operations, Analysis

In association with Marketo’s Revenue Masters Webinar Series, The Institute for International Research invites you to join us for a complimentary web seminar.

The Social Business AGENDA:
Tackling the Top 2011 Trends for Competitiveness
Sandy Carter, Vice President,
IBM Social Businesses and Collaboration Solution Sales and Evangelism, IBM

Thursday, April 28th, 2011 1:00 – 1:45 PM EDT

Reserve your Webinar seat now, register here.

Social Media has come a long way from the early days of Twitter, YouTube and Facebook. With over 574 million people worldwide on Facebook, 106 million with Twitter accounts, and over 2 billion YouTube videos, how do you leverage this power and stay ahead of your competition?

You need to create a bold social media AGENDA for your business.

Hear from Sandy Carter, Vice President, IBM Social Businesses and Collaboration Solution Sales and Evangelism, on how to create a Social Business AGENDA. Using many case study examples, Ms. Carter will show how to build an AGENDA that aligns organizational goals while driving experiences and engagements through your business processes, utilizing crowdsourcing, communities, disaster recovery and analytics to leverage Social Business for greater results in 2011.

Learn how to:
A – Align Organizational Goals & Culture
G – Gain “Friends” Through Social Trust
E – Engage through Experiences
N – Network Your Business Processes
D – Design for Reputation and Risk Management
A – Analyze Your Data

Plus, attend for a chance to win 1 of 2 copies of Sandy Carter’s acclaimed book, The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

This web seminar is sponsored by:

Title: The Social Business AGENDA: Tackling the Top 2011 Trends for Competitiveness
Date: Thursday, April 28th, 2011
Time: 1:00 – 1:45 PM EDT

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar.

Free Web Seminar – Three Innovation Trends That Could Redefine Sustainability

Join us for a Complimentary Web Seminar
Thursday, October 14th from 2:00 PM – 3:00PM EDT

Space is limited.
Reserve your Web Seminar seat now at:
https://www1.gotomeeting.com/register/365828665

Sustainability has been called the first megatrend of the 21st Century. And as sustainability moves beyond eco-efficiency, it will become a major force for innovation.

But what constitutes world-changing ‘green’ innovation? And how can corporations embrace it for maximum returns?

There are three trends that are proven indicators of successful innovation. Understanding and embracing them is vital for any company embarking on a path of green innovation.

In this webinar, Mike Maddock and Marc Stoiber will provide the big picture on these trends, and outline their role in creating successful ‘green’ innovation.

Featured Speakers:
Mike Maddock, Founder, Maddock Douglas
Marc Stoiber, VP of Green Innovation, Maddock Douglas

Mike is founder of Agency of InnovationTM Maddock Douglas. He has helped 25% of the Fortune 100 successfully invent, build and brand. A serial entrepreneur, Mike has launched three successful businesses and chairs the Gathering of Titans entrepreneurial conclave at MIT. He is a featured innovation columnist for Bloomberg-BusinessWeek and author of Saving the Idea Monkey, a book due out in early 2011.

Marc is VP of Green Innovation at Maddock Douglas. He was an award-winning creative director prior to founding his own green brand agency, which was acquired by Maddock Douglas. He writes for Fast Company and Huffington Post, speaks on the subject from coast to coast, has been featured at TED, and regularly appears as a green expert commentator on television.

This web seminar is presented to you by:
The Market Research Event
The only conference in the world designed specifically for market research & insights executives. The Market Research Event covers the latest and greatest in how research can be used to affect change and drive your business forward So when your company challenges you to attend just one conference this year, you know you have the answer. This is it.

Visit The Market Research Event blog
Join The Market Research Event LinkedIn group

Innovations in Market Research with Dr. Howard Moskowitz and Steven Onufrey

You may not recognize the name but Dr. Howard Moskowitz has changed the way you eat. Back in the 1970s when Diet Pepsi asked him to create the perfect sweetness for the soft drink, thereby making the perfect Diet Pepsi Moskowitz went to work – but he found out that there was not a perfect Diet Pepsi but perfect Diet Pepsis. People wanted variety – some liked their soda very sweet, some liked it just a little less. Thanks to his research, we’ve now have a variety of soda concontions to suit every taste bud. But Moskowitz didn’t stop there, he went after spaghetti sauce.
Malcolm Gladwell describes it best: “…in 1986, he (Moskowitz) got a call from the Campbell’s Soup Company. They were in the spaghetti-sauce business, going up against Rag?? with their Prego brand. Prego was a little thicker than Rag??, with diced tomatoes as opposed to Rag??’s pur??e, and, Campbell’s thought, had better pasta adherence. But, for all that, Prego was in a slump, and Campbell’s was desperate for new ideas. Standard practice in the food industry would have been to convene a focus group and ask spaghetti eaters what they wanted. But Moskowitz does not believe that consumers’even spaghetti lovers’know what they desire if what they desire does not yet exist. … When Moskowitz charted the results, he saw that everyone had a slightly different definition of what a perfect spaghetti sauce tasted like. If you sifted carefully through the data, though, you could find patterns, and Moskowitz learned that most people’s preferences fell into one of three broad groups: plain, spicy, and extra-chunky, and of those three the last was the most important. Why? Because at the time there was no extra-chunky spaghetti sauce in the supermarket. Over the next decade, that new category proved to be worth hundreds of millions of dollars to Prego.”
We have a fantastic opportunity for you to join Dr. Moskowitz and Steven Onufrey in a complimentary webinar “”Applied Market Research – The Next Generation: Addressable Minds” on April 6th from 2-3PM EST. This is your chance to learn about market research from the best of the best. Use priority code M2246W2BLOG to secure your seat today.

Reminder: Free Webinar Tomorrow by MarketTools: Quality Research on a Budget

There are a lot of online survey tools available these days that allow you to do one-off research projects for next to nothing. While these inexpensive tools are relatively fast and easy to use, they don’t always yield quality results on which you can base important decisions. Why compromise? There are ways to do quality research without breaking the bank. Let us tell you how.

Join us to hear how your peers are doing high-quality research on very limited budgets. Our panel of experts will discuss their experiences and provide real-life examples of how they’ve been able to do it. During this one-hour webinar you’ll learn:

* Five simple guidelines for doing quality research
* How a panel can reduce your research cost and improve quality
* What companies are doing to deal with ‘professional’ survey respondents
* When is it a good idea to call in the experts
* And much more’

Facilitator:
Mike Waite

Panelists:
Chris Schroll, Senior Manager Strategic Research & Analysis, Wolters Kluwer
Pat Merrill, Founder/General Partner, Merrill Research
and other research leaders from Fortune 500 firms

Register below, make sure to mention priority code MWS0025BLOG
https://www1.gotomeeting.com/register/375147800

Free Web Seminar: Consumer Segments — New Online Research Approaches for Better Understanding

Just a quick reminder here, BuzzBack Research in conjunction with the Market Research Event will host a complimentary web seminar presented by Brendan Light, SVP of BuzzBack Market Research. This web seminar will take place on two separate dates and times. For US viewers it will take place on Wednesday, March 18 from 2:00 to 3:00 PM EDT and for European viewers it will take place on March 19 from 2:00 PM to 3:00 PM GMT. Here’s a brief recap of the webinar:

Here are key takeaways from the presentation.

  • Through a case study approach, specific examples will be shown that explore research methods that breathe new life into the way consumer profiles are created.
  • Examples of award-winning, projective and enabling techniques that can be used in online quantitative research will be demonstrated.
  • Techniques to overcome online research’s traditional problem of eliciting mostly top-of-mind, surface responses will be explored, with side-by-side results that show how these new techniques can demonstrably improve insights
  • A new method of navigating open-ended responses based on Web 2.0 technology will showcase ways to highlight consumer learning faster and more efficiently.
  • Case study examples will include: consumer goods, personal products and consume healthcare.

Register below. Mention priority code MWS0017IIR

For US Viewers: https://www1.gotomeeting.com/register/753336057

Mention priority code MWS0017MIIR

For European Viewers: https://www1.gotomeeting.com/register/767707777

Free Web Seminar: Consumer Segments — New Online Research Approaches for Better Understanding

BuzzBack Research in conjunction with the Market Research Event will host a complimentary web seminar presented by Brendan Light, SVP of BuzzBack Market Research. This web seminar will take place on two separate dates and times. For US viewers it will take place on Wednesday, March 18 from 2:00 to 3:00 PM EDT and for European viewers it will take place on March 19 from 2:00 PM to 3:00 PM GMT. Here’s a brief recap of the webinar:

Proper understanding of different consumer segments is crucial to success in today’s hyper-competitive environment in order to improve product development, positioning and messaging to your target. Traditional approaches to identifying and profiling consumer segments generally result in flat, two dimensional portraits based on demographic, psychographic and behavioral or purchase data.

New, more creative research approaches now integrate innovative projective and enabling exercises in online studies. This type of approach, the use of newer online qualitative techniques in an online quantitative research, converts a standard online study into one that provides richer and deeper understanding of segments, including vivid consumer language, visual imagery and personal insights and emotions.

  • Through a case study approach, specific examples will be shown that explore research methods that breathe new life into the way consumer profiles are created.
  • Examples of award-winning, projective and enabling techniques that can be used in online quantitative research will be demonstrated.
  • Techniques to overcome online research’s traditional problem of eliciting mostly top-of-mind, surface responses will be explored, with side-by-side results that show how these new techniques can demonstrably improve insights
  • A new method of navigating open-ended responses based on Web 2.0 technology will showcase ways to highlight consumer learning faster and more efficiently.
  • Case study examples will include: consumer goods, personal products and consume healthcare.

Register below. Mention priority code MWS0017IIR

For US Viewers: https://www1.gotomeeting.com/register/753336057

For European Viewers: https://www1.gotomeeting.com/register/767707777

Join Us for a Free Webinar

Using Online Collaging to Better Engage Research Respondents ‘ A Case StudyThursday, January 22, 2009 2:00 PM – 3:00 PM GMT (9:00 AM – 10:00 AM EST)Using a case study approach, BuzzBack will showcase its recent research on US and UK consumer attitudes to Sustainability and ‘Being Green,’ and how unique interactive techniques were used to combine traditional quantitative data with new types of qualitative insights to yield new levels of understanding. Examples given will show how improved digital approaches can infuse your research and help you think about online research in a totally different way. This approach was awarded the 2007 MRS/ASC Technology Effectiveness Award.What you will learn by attending:’ Understand new online research techniques to gain richer, more emotional understanding of respondents’ attitudes’ See how to use the Internet can be used to change your research from the boring, click-a-radio-button survey to a respondent interaction that is much more interesting and engaging’ Review examples of research findings from recent research on US and UK consumer attitudes towards what ‘being green’ means to them Featured Speaker Martin Oxley, Managing Director, BuzzBack EuropeRegister Today!