Thursday, December 4th from 3:00 to 4:00pm GMT
Please mention priority code: MWS0016TMREEurope
Thursday, December 4th from 2:00 to 3:00 EST
Please mention priority code: MWS0016TMREUSA
Space is limited.Reserve your Webinar seat now at:https://www1.gotomeeting.com/register/694919174
IDQ, an online interactive ideation process in which consumers create and evaluate names in real time in response to a product concept. We’ll demonstrate how we generated and sorted hundreds of names in a very short period of time.
??eCollage, a highly engaging online quantitative exercise in which respondents create an online collage that communicates what a name means to them and the imagery and associations it evokes. This enables us to go beyond a name’s obvious descriptive and feature-focused characteristics to its underlying emotions and associations.
Configurator, a unique building platform for gaining quantitative understanding of naming options in context. Using this technique, names are presented in an online interactive exercise where respondents select the preferred name, icon, color and other packaging elements. Respondents decide which are most appealing and meaningful to them when imagining the products on shelf and then provide insight into why they prefer those elements.
What you will learn by attending:
About the speaker Brendan Light, SVP, Research and Product Development, BuzzBack Market Research
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