Tag Archives: free market research webinar

Free Web Seminar – Three Innovation Trends That Could Redefine Sustainability

Join us for a Complimentary Web Seminar
Thursday, October 14th from 2:00 PM – 3:00PM EDT

Space is limited.
Reserve your Web Seminar seat now at:

Sustainability has been called the first megatrend of the 21st Century. And as sustainability moves beyond eco-efficiency, it will become a major force for innovation.

But what constitutes world-changing ‘green’ innovation? And how can corporations embrace it for maximum returns?

There are three trends that are proven indicators of successful innovation. Understanding and embracing them is vital for any company embarking on a path of green innovation.

In this webinar, Mike Maddock and Marc Stoiber will provide the big picture on these trends, and outline their role in creating successful ‘green’ innovation.

Featured Speakers:
Mike Maddock, Founder, Maddock Douglas
Marc Stoiber, VP of Green Innovation, Maddock Douglas

Mike is founder of Agency of InnovationTM Maddock Douglas. He has helped 25% of the Fortune 100 successfully invent, build and brand. A serial entrepreneur, Mike has launched three successful businesses and chairs the Gathering of Titans entrepreneurial conclave at MIT. He is a featured innovation columnist for Bloomberg-BusinessWeek and author of Saving the Idea Monkey, a book due out in early 2011.

Marc is VP of Green Innovation at Maddock Douglas. He was an award-winning creative director prior to founding his own green brand agency, which was acquired by Maddock Douglas. He writes for Fast Company and Huffington Post, speaks on the subject from coast to coast, has been featured at TED, and regularly appears as a green expert commentator on television.

This web seminar is presented to you by:
The Market Research Event
The only conference in the world designed specifically for market research & insights executives. The Market Research Event covers the latest and greatest in how research can be used to affect change and drive your business forward So when your company challenges you to attend just one conference this year, you know you have the answer. This is it.

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Free Webinar – The Economics of Customer Experience: New Study Reveals The Secrets

Date/Time: Thu, Sep 16, 2010 2:00 PM – 3:00 PM EDT
Register: https://www1.gotomeeting.com/register/741046393

Delivering an exceptional customer experience is key to creating differentiation and driving greater profitability. Yet, despite the obvious benefits, it can be challenging to justify investments in improving customer experience. In this session, Lior Arussy, customer experience expert and President of Strativity Group, and Justin Schuster, VP of Enterprise Products at MarketTools, will outline the economics of the customer experience model and discuss how leading organizations are driving profitability through differentiated customer experience. Mr. Arussy will also reveal for the first time the results of the 2010 Consumer Experience Study and describe the key drivers to increase profitability through customer experience.

Participants will learn:
‘ The results of the 2010 customer experience study
‘ Would customers pay more for a better experience?
‘ Business at growth and business at risk ‘ understanding the financial impact
‘ Formula to define the economics of customer experience
‘ Telecom case study ‘ The financial impact of customer experience
‘ Financial Services case study ‘ Maximizing revenues from existing customers

Additionally, all webinar *attendees* will receive a copy of the 2010 Consumer Experience Study at the conclusion of the live event.

Featured Speakers
Justin Schuster, Vice President, Enterprise Products at MarketTools
Lior Arussy, President, Strativity Group

Register below

Innovations in Market Research with Dr. Howard Moskowitz and Steven Onufrey

You may not recognize the name but Dr. Howard Moskowitz has changed the way you eat. Back in the 1970s when Diet Pepsi asked him to create the perfect sweetness for the soft drink, thereby making the perfect Diet Pepsi Moskowitz went to work – but he found out that there was not a perfect Diet Pepsi but perfect Diet Pepsis. People wanted variety – some liked their soda very sweet, some liked it just a little less. Thanks to his research, we’ve now have a variety of soda concontions to suit every taste bud. But Moskowitz didn’t stop there, he went after spaghetti sauce.
Malcolm Gladwell describes it best: “…in 1986, he (Moskowitz) got a call from the Campbell’s Soup Company. They were in the spaghetti-sauce business, going up against Rag?? with their Prego brand. Prego was a little thicker than Rag??, with diced tomatoes as opposed to Rag??’s pur??e, and, Campbell’s thought, had better pasta adherence. But, for all that, Prego was in a slump, and Campbell’s was desperate for new ideas. Standard practice in the food industry would have been to convene a focus group and ask spaghetti eaters what they wanted. But Moskowitz does not believe that consumers’even spaghetti lovers’know what they desire if what they desire does not yet exist. … When Moskowitz charted the results, he saw that everyone had a slightly different definition of what a perfect spaghetti sauce tasted like. If you sifted carefully through the data, though, you could find patterns, and Moskowitz learned that most people’s preferences fell into one of three broad groups: plain, spicy, and extra-chunky, and of those three the last was the most important. Why? Because at the time there was no extra-chunky spaghetti sauce in the supermarket. Over the next decade, that new category proved to be worth hundreds of millions of dollars to Prego.”
We have a fantastic opportunity for you to join Dr. Moskowitz and Steven Onufrey in a complimentary webinar “”Applied Market Research – The Next Generation: Addressable Minds” on April 6th from 2-3PM EST. This is your chance to learn about market research from the best of the best. Use priority code M2246W2BLOG to secure your seat today.