Tag Archives: Foresight

Full Foresight & Trends 2015 Session and Speaker Details Now Available

The full program is now available by simply downloading the Foresight & Trends 2015 brochure. This
year’s program is jam-packed with industry leaders who will better prepare you
to meet the challenges the future holds. At FT this year you will find out how
to spot new trends, bring foresight to strategy and engage with your consumer.
Download the brochure
for the full FT program: http://bit.ly/1KdIgoE
Foresight &
Trends 2015
September
29-October 1, 2015
SLS Hotel, Los
Angeles, CA
The 2015 brochure will dive into details about exactly what
these visionaries will present about what’s next in technology, design, the
future consumer, finance, humanity, and strategy.
Inside the brochure you will find information on:
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The full agenda,
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Featured sessions
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Case studies & workshops
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Panel discussions
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Who you’ll meet
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The venue
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Sponsor and exhibiting opportunities
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And more!
Use code FT15BL for
$100 off the current rate. Register today: http://bit.ly/1KdIgoE
Don’t miss out on this year’s event. We hope to see you in
LA this fall!
Cheers,
The #FT15 Team
@Future_trends
Frontendofinnovationblog.iirusa.com

Trend Trek: Exploring Trends and Collecting Insights in Chicago

By: Stephan Paschalides
As part of OmniShopper, Stephan Paschalides from Now Plus
One, led a group of conference attendees on a 3.5-hour Retail Trend Trek
through Chicago. The fundamental goal of this inspirational immersion was to
explore current marketplace trends and collect valuable insights that are
relevant to participants, no matter their brand or agency affiliation.
We visited several retail locations of new and established
brands, including Bonobos, Shinola, TOMS, Warby Parker, The Tie Bar, DAVIDsTEA
and BucketFeet. At each stop, a brand associate shared thoughts about the brand
and specific retail location, and then we had the opportunity to ask questions
and explore the store space and products. We were very impressed at the high
level of engagement by the group, and at the sheer amount of insights we uncovered
in such a short time!

We’d love to share some of the highlights of our Trend Trek
in terms of insights:
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The brands we visited actively encourage
employee participation by inviting them to share feedback, incorporating their
ideas into the brand or store, and allowing them to make changes to the retail
space. Because of this two-way relationship, employees act as enthusiastic and
powerful brand representatives, rather than mere retail workers.
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Each of the individual retail establishments we
visited takes pride in participating in the larger community. They hold events
for the neighborhood, share products with other stores, and give back to local
Chicago communities. This allows even the bigger and global brands to feel
authentic within the local community.
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The brands we encountered are transcending the
retail experience by creating a movement for change. Shopping at many of these
store locations is more than just a transaction; instead it feels like a way to
participate in the brand’s movement whose goals included issues like
eradicating poverty, connecting people to artists, and revitalizing craft in
America.
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Despite the current industry obsession with
having digital presence, there remains a strong consumer desire to offer
tactile, sensory and emotional experiences in physical retail environments.
The Trend Trek participants reported than they felt
invigorated by getting out of the building and exploring Chicago. We
consistently find that there is a lot of power in exploring parallel
categories, as it helps participants think more conceptually, and allows them
to translate fresh insights to their own category.
Stephan Paschalides is
the Principal of Now Plus One, a
cultural insights agency specializing in market immersions. He will be leading
a Trend Trek at Foresight & Trends 2015 in Los Angeles.

Desktop to Wrist Watch Surveys: The Future of Market Research

When was the last time you recall sitting at your computer with leisure time to Web search as you please? Between commuting, longer days at work, squeezing in that workout, and finally eating, it is becoming very uncommon for one to find time to sit down at a computer and search the Internet. Minimal leisure Internet time therefore makes reaching potential online survey panelists even more tough to reach.
How is this impacting the data collected from online market research? For traditional online surveys, it seems it is becoming harder and harder to reach preferred data numbers let alone certain target groups. Where does this lead us to and how can we overcome this obstacle?
The most obvious and trending answer brings us to mobile. Allowing users to take abbreviated, reformatted surveys via mobile device is one way to increase sample size and reach what was traditionally called the ‘general population.’ Making the survey-taking experience simplified, convenient, and ready for today’s constant on-the-go consumers will drastically change the current problem of unreachable respondents. In addition to reaching more consumers, mobile has numerous advantages over traditional desktop online surveys. Take, for instance, geolocation capabilities which allow for tailoring of surveys according to the respondent’s location. Or in-store research, allowing customers to actually be in store making tradeoffs and purchases to evaluate choices in the environment we try to replicate online. Qualitative research can be enhanced with mobile devices, allowing respondents to video their shopping experience and take images.
Similarly, smart eyewear has recently come into play within the market research realm. Allowing for even more consumer behavior analysis, this technology will play a large roll in qualitative research in the years to come. Voice capabilities, eye-tracking, geolocation, you name it- these weapons of market research will change the industry!
Both of these alternatives have been discovered and are currently being explored for use. What options could 2015 bring? I believe the visual options have advanced far enough and we now must turn to understanding consumer behavior from a psychological standpoint. How can we measure what consumers really are thinking and understand this down to a neurological level. How does this then interplay with rational vs. emotional decision making models and how can we use this to influence consumers? Will the next generation eyewear include on the fly brain scans? Will the smart watch measure circulating neurotransmitters and predict choice behavior?
Changing times come with changing measures. To remain relevant we must approach this development with open arms and continue to keep looking forward!
Janel Parker, Market Research Consultant at SKIM, an international consultancy and marketing research agency, has a background in Marketing and Psychology from Cornell University. Her previous experience at a social media agency combined with her knowledge from SKIM provide for a unique understanding of the relationships between social media and marketing. She can be reached at j.parker@skimgroup.com.

Desktop to Wrist Watch Surveys: The Future of Market Research

When was the last time you recall sitting at your computer
with leisure time to web search as you please? Between commuting, longer days
at work, squeezing in that workout, and finally eating. It is becoming very
uncommon for one to find time to sit down at a computer and search the
internet. Minimal leisure Internet time therefore makes reaching potential
online survey panelists even more tough to reach.
How is this impacting the data collected from online market
research? For traditional online surveys, it seems it is becoming harder and
harder to reach preferred data numbers let alone certain target groups. Where
does this lead us to and how can we overcome this obstacle?
The most obvious and trending answer brings us to mobile.
Allowing users to take abbreviated, reformatted surveys via mobile device is
one way to increase sample size and reach what was traditionally called the
‘general population.’ Making the survey-taking experience simplified,
convenient, and ready for today’s constant on-the-go consumers will drastically
change
the current problem of unreachable respondents. In addition to
reaching more consumers, mobile has numerous advantages over traditional
desktop online surveys. Take, for instance, geolocation capabilities which
allow for tailoring of surveys according to the respondent’s location. Or
in-store research, allowing customers to actually be in store making tradeoffs
and purchases to evaluate choices in the environment we try to replicate
online. Qualitative research can be enhanced with mobile devices, allowing
respondents to video their shopping experience and take images.
Similarly, smart eyewear has recently come into play within
the market research realm. Allowing for even more consumer behavior analysis,
this technology will play a large roll in qualitative research in the years to
come. Voice capabilities, eye-tracking, geolocation, you name it- these weapons
of market research will change the industry!
Both of these alternatives have been discovered and are
currently being explored for use. What options could 2015
bring? I believe the visual options have advanced far enough and we now must
turn to understanding consumer behavior from a psychological standpoint. How
can we measure what consumers really are thinking and understand this down to a
neurological level. How does this then interplay with rational vs. emotional
decision making models and how can we use this to influence consumers? Will the
next generation eyewear include on the fly brain scans? Will the smart watch measure
circulating neurotransmitters and predict choice behavior?
Changing times come with changing measures. To remain
relevant we must approach this development with open arms and continue to keep
looking forward
!
Janel Parker, Market
Research Consultant at SKIM, an international consultancy and marketing
research agency, has a background in Marketing and Psychology from Cornell
University. Her previous experience at a social media agency combined with her
knowledge from SKIM provide for a unique understanding of the relationships
between social media and marketing. She can be reached at
j.parker@skimgroup.com.

Capturing future opportunities at FT’13

Attention Brand Strategists, Designers, Futurists, Trend Spotters, Directors of Insight, Foresight, Innovation, Marketing, and Market Research – your chance to join a New World Re-Imagined is slipping away.

In less than a month, all those charged with Future Planning will unite at Foresight & Trends 2013 (FT’13) to embark on a career changing journey that will translate visionary knowledge and exploratory experiences into future business opportunities and growth.   FT’13 has already achieved record breaking attendance. Register today to secure your spot.

It’s all about the HOW not the what. Find out how FT’13 is relevant for you: Download the agenda to see the speaker faculty along with full detail on Contextualization sessions, Implementation workshops and Exploratory experiences which cater to the specific needs of YOUR role: Market Research and Insights, Innovation, Trends and Futuring, Brand Strategy and Design, Marketing and Strategy.

EXCITING NEW ADDITIONS TO THE PROGRAM

- Macroforces & Trends: Shaking Up the Rules for Success 
Tom LaForge, Global Director, Human & Cultural Insights, The Coca-Cola Company
- Better, Not More: How Foresight Can Help Unlock New Value
Manoj Fenelon, Futurist, PepsiCo
- Cocktail Reception hosted by The Ipsos SMX Salon Session, immediately following the Downtown Art Walk 
- Leveraging Social Analytic Technology to Solve Global Humanitarian Issues.  Michael Kim, Managing Director, Ferrazzi Greenlight
- Plus, a special dance performance from: Deena Thomsen of Axiom and Nina McNeely of WIFE

Take your conference experience to an intimate level, brainstorm and network with industry thought leaders during this invitation only lunch. Join Tom LaForge, Global Director, Human & Cultural Insights, The Coca-Cola Company; Richard Weiss, Global Brand Anthropologist and Futurist, Geometry Global; and others – Space is very limited please be sure to register and RSVP today!

FT’13 – The antidote to conventional learning.  This is YOUR invitation to uncover and capture new opportunities and ensure future business relevance.