Tag Archives: Foresight & Trends

Desktop to Wrist Watch Surveys: The Future of Market Research

When was the last time you recall sitting at your computer with leisure time to Web search as you please? Between commuting, longer days at work, squeezing in that workout, and finally eating, it is becoming very uncommon for one to find time to sit down at a computer and search the Internet. Minimal leisure Internet time therefore makes reaching potential online survey panelists even more tough to reach.
How is this impacting the data collected from online market research? For traditional online surveys, it seems it is becoming harder and harder to reach preferred data numbers let alone certain target groups. Where does this lead us to and how can we overcome this obstacle?
The most obvious and trending answer brings us to mobile. Allowing users to take abbreviated, reformatted surveys via mobile device is one way to increase sample size and reach what was traditionally called the ‘general population.’ Making the survey-taking experience simplified, convenient, and ready for today’s constant on-the-go consumers will drastically change the current problem of unreachable respondents. In addition to reaching more consumers, mobile has numerous advantages over traditional desktop online surveys. Take, for instance, geolocation capabilities which allow for tailoring of surveys according to the respondent’s location. Or in-store research, allowing customers to actually be in store making tradeoffs and purchases to evaluate choices in the environment we try to replicate online. Qualitative research can be enhanced with mobile devices, allowing respondents to video their shopping experience and take images.
Similarly, smart eyewear has recently come into play within the market research realm. Allowing for even more consumer behavior analysis, this technology will play a large roll in qualitative research in the years to come. Voice capabilities, eye-tracking, geolocation, you name it- these weapons of market research will change the industry!
Both of these alternatives have been discovered and are currently being explored for use. What options could 2015 bring? I believe the visual options have advanced far enough and we now must turn to understanding consumer behavior from a psychological standpoint. How can we measure what consumers really are thinking and understand this down to a neurological level. How does this then interplay with rational vs. emotional decision making models and how can we use this to influence consumers? Will the next generation eyewear include on the fly brain scans? Will the smart watch measure circulating neurotransmitters and predict choice behavior?
Changing times come with changing measures. To remain relevant we must approach this development with open arms and continue to keep looking forward!
Janel Parker, Market Research Consultant at SKIM, an international consultancy and marketing research agency, has a background in Marketing and Psychology from Cornell University. Her previous experience at a social media agency combined with her knowledge from SKIM provide for a unique understanding of the relationships between social media and marketing. She can be reached at j.parker@skimgroup.com.

A 21st Century Monk: The Secret Weapon Behind the Success of Google, Facebook, PepsiCo, and Eli Lilly

The future of a successful organization calls for leaders to instill wellbeing into the heart of how they lead.  Join Gregory Burdulis, a 21st century MONK, at the Foresight and Trends conference , as he discusses emerging cultural pressures pushing mindfulness to the tipping point in society and business. Greg brings his learnings from the monastery to companies such as Google, Facebook, PepsiCo, Eli Lilly and for the first time FT’14!  Wellbeing spans across industries and roles. Its effects on productivity, product line, innovation, leadership, growth and brand health are linked to sustainability and profitability. Explore how foresight around wellbeing can create a positive change that will drive the bottom line. 
Foresight & Trends 2014
November 11-13
SLS Hotel
Los Angeles, CA
Learn the secrets to cultivating a healthier, more engaged workforce, and social  innovations that help consumers, citizens, and your business flourish from these leading speakers:

Why 2020′s Strongest Brands & Companies Are Already Using Wellbeing As a Core Strategy

Tom LaForge, Global Director, Human & Cultural Insights, THE COCA-COLA COMPANY
Renee Moorefield, PhD, CEO, WISDOM WORKS GROUP
This session shares a framework of leadership practices that help leaders integrate wellbeing into everything they do. It will highlight The Coca-Cola Company’s multi-year strategy to make wellbeing a leadership priority – inside and out – and show why and how companies are incorporating wellbeing in brands, relationships with communities, business partnerships and workplaces. Participants of this session will also gain new insights about the enablers and challenges to building the kind of leadership talent that values wellbeing as an essential part of performance and a deeper purpose for leading.
We promise this video will put a smile on your face: http://bit.ly/YbNxx2
We Are Treating the Symptoms and Not the Disease
Doug Stover, Senior Managing Consultant, GALLUP
Research tells us that people who score higher in wellbeing perform better on the job and have lower healthcare costs – two vital factors to executives, community leaders, and of course, to all of us as individuals. But, very few Americans across the country are achieving a high level of wellbeing. While many employers report offering solutions to curtail unhealthy behaviors, a vast majority of employees see their job as a detriment to their overall wellbeing. Are your investments treating the symptoms or the disease?

The Power of Purpose
Mark Demich, VP Leadership Development, HYATT HOTELS
This session will focus on how purpose can drive everything from operations to branding to HR. Hyatt is focused on aligning (and in some cases) designing itself around its “Higher Purpose.” Examples and discussion will center on how “Higher Purpose” can drive choices and changes within operations, brands, marketing, corporate social responsibility and HR.

And, many more! Download the brochure for full conference details: http://bit.ly/1uBQz7H

Mention code FT14BL & Save 15% off the standard rate. Register today: http://bit.ly/1u3jqDB
What can you expect at Foresight and Trends? Emerge yourself in an experience unlike any other, you will uncover latent trends and synthesize that information so you can challenge the status quo and ensure commercial success. 
For a taste of last year’s memorable FT experience, check out the Foresight & Trends YouTube Channel here: http://bit.ly/XhXet8 
Foresight & Trends Team

How to Analyze Trend Insights for Prediction