Tag Archives: Food & Beverage

Brandspark International Reveals Most Trusted CPG Brands

Recently, market research firm BrandSpark International has unveiled
the 2014 BrandSpark Most
Trusted Awards winners for Consumer Packaged Goods
(CPG), in which over
86,000 Americans determined the winning Food & Beverage, Health &
Beauty, Household and Kids brands.
‘The BrandSpark Most Trusted Awards are for CPG brands that
are dependable, well-known and part of the daily lives of many Americans,’ said
Robert Levy, President and CEO of BrandSpark International, in a statement.
Today, BrandSpark’s research approach gets at the heart of
how consumers think, why they act the way they do, and what clients need to do
about it.  With CPG expertise, the company has a unique global perspective
on the drivers of innovation as it has been measuring brand trust for many
years and previously launched the BrandSpark Most Trusted Awards program in
Canada and China. 
In 50 categories, poll participants named the CPG brands
that they consider their ‘most trusted.’ Quality perceptions and taste drive
which Food brands are most trusted, while taste preferences are most often
cited as the reason for favoring one beverage brand over others. As for health
and beauty brands, trust is built on quality perceptions such as effectiveness and
perception of a fair price.
Levy said, ‘Brand trust is important when deciding what to
buy. Our study shows 8 in 10 Americans place a high importance on established
trust in a brand when purchasing a new product. The BrandSpark Most Trusted
Awards help shoppers while they are making purchasing decisions by easily
identifying the brands that are most trusted by other consumers.’
When considering purchase of a new product, Americans
consider it very important that products come from a brand that they trust:
>77% for a new Cosmetic product
>75% for a new Personal Care & Health product
>75% for a new Household Care product
>66% for a new Food & Beverage product
>The 2014 BrandSpark/Better Homes and Gardens American
Shopper Study saw more than 90,000 respondents contribute their opinions during
October and November 2013. 
Brandspark will be presenting at The North America Consumer Insights Event
taking place September 29-October 1, 2014 in Toronto, Canada. Don’t miss their session,
‘Understand Canadians Evolving Habits
and Reach Them on the Path-to-Purchase’ on Monday, September 29th at
11:45 am.  

To learn more about
the event, click here: http://bit.ly/1sXpejF