A new study at USC shows that many males are showing social networking fatigue. A study recently showed that 67% of women under 40 stated that their online interactions were just as important as their offline. Only 38% of men felt the same. In 2007, the opposite was found as 69% of men found their online interactions more important compared to 35% of women.
In addition, the article also looks at how men are often the early adapters, and eventually lose interest. But it’s the women, who are slower to adopt, who end up being more loyal to certain products and communities.
Read the full article here.