Tag Archives: FedEx

Live from FOCI 2013: Big Data & Attribution, from Fedex

2,500,000,000,000,000,000,000 bytes of data created every day. 
And are we still thinking of big data as a phenomenon?
Its a reality.

Its not just that the data is generated, its the rate at which it is generated. 90% of it has been generated in the last 2 years! Even though statistically less than 0.1% of it is useful, when you do understand and engage with the data, it adds tremendous value in fundamentally engaging with them differently. Or correctly.

Big data depends on analytics. That’s the only way to make sense of it, because data is all about the big 4 V’s.

Volume: There’s a lot of it.
Velocity: It travels fast. And is growing.
Variety: Unstructured, structured, and in various mediums – its all there.
Variability: And with variety comes the variability and usefulness of it.

The goal is to first start small: have questions you want to answer, and then get your analytics. This resonates well with social media research and related unstructured data that I’ve spoken about before too.

Ultimately, Ned Kumar from Fedex sums it up quite well, after startling statistics like 3000 transactions made per second (WOW!). “The issue isn’t information overload, its filter failure”.

Sourabh Sharma,
Communication & Social Media Research Expert at SKIM, an international
consultancy and marketing research agency, has a background in engineering,
marketing and finance from the University of Pennsylvania, and the Wharton
School and Rotterdam School of Management. Having worked in marketing and
product development at L’Oreal, followed by a stint in management consulting,
he now passionately enjoys the world of social media, and can be found on every
platform with his alias sssourabh. He is a food critic and a fashion writer,
and documents these alongside strategy on his blog called
3FS. He may be reached at
s.sharma@skimgroup.com. Follow him on

Win a Meet & Greet with Nate Silver

Nate Silver
Nate Silver (Photo: jdlasica)

Nate Silver, World Renowned Statistician and Founder, FiveThirtyEight.com, is leading a game-changing shift in data analytics and prediction science. He says, by identifying the signal in a world of noisy data, almost anything can be predicted.

The opportunity is yours.

How will you recognize the truly insightful pieces of data and use them to make confident business decisions? 

The Future of Consumer Intelligence is addressing the industry evolution by sharing the insight and tools needed to uncover connections and expose hidden patterns to predict future behaviors using technology.
Download the brochure here.

SPECIAL OFFER: The first 10 people to register with code NATESILVER will be invited to attend an exclusive meet and greet with Nate! Register today to secure your spot!
His 100% accuracy in calling all 50 states during the presidential election is historic. He’s doing just a handful of talks in 2013 so hearing him will be a once in a lifetime opportunity. 
Featured sessions include:
‘ Big Data: Powerful Predictions through Data Analytics
Nate Silver, Founder, FiveThirtyEight.com, Author, The Signal & The Noise
‘ The Human Face of Big Data
Rick Smolan, Creator, Human Face of Big Data
‘ Big Data & Attribution
Ned Kumar, Interactive Marketing Strategist, FedEx Services
‘ Big Data Sucks! (For Understanding Consumers, Anyway)
David Boyle, SVP Insight, EMI Music & Director, of Insight, Zeebox
‘ Journey from Data to Information to Decision Making
Camille P. Schuster, Ph.D., Professor of Marketing, California State University of San Marcos
Download the conference brochure for the full speaking roster and session descriptions.
Together, let’s embrace new opportunities and new ways of thinking about our industry. 

Nate Silver Shares His Insights into Reliable Forecasting & Data-Based Predictions

Last month, Nate Silver, Founder, FiveThirtyEight.com and Author, The Signal and The Noise,  made history as he used innovative analyses of political polling to predict the winner of the presidential election.

And now we welcome him to the speaker faculty of The Future of Consumer Intelligence.

As Nate has proven, it’s not about looking to see what happened, it’s about predicting what will happen in the future. It’s about delivering foresight, not just insight. It’s about connecting ideas to data to culture to the future of your business and this, is the real data revolution.

Nate Silver

Nate will share insights into data-based predictions that underpin a growing sector of critical fields, from political polling and hurricane watches to the stock market and even the war on terror.

That means it’s important to ask – what kind of predictions can we trust? What methods do the most reliable forecasters use? What sorts of things can be predicted – and what can’t? 

Nate will take us on a tour of modern prediction science, uncovering a surprising connection among humility, uncertainty and good results.

Win a Meet & Greet with Nate Silver

Register today and secure your spot to hear from Nate at The Future of Consumer Intelligence. Plus, the first 25 people to register will be invited to attend an exclusive meet and greet with Nate Silver!

Exclusive Early Bird Savings for The Future of Consumer Intelligence EventRegister by December 21st & Save $700 off the standard & onsite rate

The Future of Consumer Intelligence unites the industry’s most forward-thinking leaders to share insights, tools and skills needed to translate behavioral information into business opportunity. Hear best practices from: FedEx, General Motors, Harrah’s Entertainment, Intel, Logitech, Mastercard, Starwood Hotels & Resorts and more.

The Future of Consumer Intelligence 2013 is still in development – stay tuned in the next few weeks as we reveal the full agenda.

Registration Information: 
Phone: 888.670.8200

NACCM Customers 1st 2009 Full Conference Details Just Released


I’m excited to announce that the 7th annual NACCM Customers 1st 2009 Conference full program details have just been published. It’s taking place Nov. 2-5, 2009 at the Pointe Hilton Squaw Peak in Phoenix, Arizona. NACCM Customers 1st is the most comprehensive customer-centric conference covering everything customer strategy under one roof. Speaking companies include Dell, FedEx, Southwest Airlines, Marriott International, Mastercard Worldwide, Travelocity, Zappos.com, JetBlue Airways, CIGNA, The Hartford and many more. The event has over 40 sessions, 45 corporate practitioner speakers, 3 Chief Customer Officers, 2 Chief Marketing Officers, 2 Chief Experience Officers and 5 visionary authors…the program is more hands-on and results driven than any other customer event.

For more information and to download the conference brochure, visit www.iirusa.com/naccm. The earlier you register, the more you save. Register today to save $400.

Feel free to contact me with any questions or feedback on the event. I may be reached at apowers@iirusa.com.

I hope to see you there!

All the best,
Amanda Powers
Senior Conference Producer
IIR, NACCM Customers 1st Team

FedEx Ranks Highest in Customer Service in a Recent Survey

According to this article on the FedEx site, the premier provider of transportation services ranked number one in customer service in the 9th Annual Harris Interactive Reputation Quotient TM (RQ) Survey. FedEx also ranked high in other categories, it ranked number 12 as both a good company to work for and company with good employees. This goes to show us that there is a very strong correlation between employee satisfaction and levels of customer service. Happy employees and those who enjoy working for a company are more likely to give superior customer service than unhappy workers. The article also notes that there is a strong correlation between a company’s overall reputation and the likelihood that a consumer will purchase, invest, or recommend the company’s products and services. Robert Fronk, Senior Vice President, Reputation Strategy at Harris Interactive mentions: ‘For Americans to hold a company in high regards today, clearly more than just profits are needed ‘ companies need to focus on overall corporate social responsibility and how their employees are treated in order to build trust with today’s consumers. FedEx takes these responsibilities into account in how they behave as an organization.’