Tag Archives: Fast-moving consumer goods

Call for Presenters – The International Shopper Insights in Action Event

INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS:

The 4th Annual International Shopper Insights in Action Event
Event Dates: 3-5 November 2014
Location: Edinburgh, Scotland

The Institute for International Research (IIR) is currently seeking corporate practitioner presenters for:

The 4th Annual International Shopper Insights in Action Event: Championing the Value of Activation Intelligence for Basket Growth

Due to the high volume of submissions, we suggest you submit your proposal early and no later than 9 May 2014 to Rachel McDonald, Event Director at rmcdonald@iirusa.com. (Only proposals from FMCG Suppliers, Retailers and corporate practitioners will be considered, for all other submissions please see the sponsorship section below).

Papers are being accepted on a rolling basis,  we suggest you submit your proposal as early as possible. If this is something you’re interested in considering, please let us know  as sessions fill up quickly.

 The 4th Annual International Shopper Insights in Action Event unites the world’s leading FMCG Suppliers, Retailers and Thought-Leaders to share future-thinking perspectives and get the industry moving in the right direction.

Anticipating more than 300 multi-national leading researchers, category managers, shopper marketers, digital marketers and industry experts, we are thrilled to host the 4th Annual Shopper Insights in Action Event in Edinburgh in November.

Always focused on the “in action” every presentation showcases both the research and what was done with the research – a balance of practical and theoretical thought-leadership – exploring shopper and consumer behaviour, how they shop, why they buy and how technology is changing everything.

 CONTENT AREAS FOR 2014:

  • Behaviour Economics
  • Linking the Shopper/Consumer Journey
  • Innovative Retail Experiences
  • Shopper Marketing ROI
  • Category Creation & Growth
  • Synthesizing Insights
  • In-Store Activation
  • In-the-Moment Shopper Emotion Research
  • Engagement Principles In-Store
  • Commerce Everywhere
  • Private Brand Strategies
  • Combining Data Sources
  • Shopper Team Collaboration
  • FMCG & Retailer Collaboration
  • Shopper Centricity
  • Digitally Connected Consumer
  • Shopper Segmentation Strategies
  • Emerging Market Insights
  • Digital Shopper Marketing
  • Mobile Research
  • New Research Tools, Technology & Innovations

We are also happy to consider topics not listed here that you feel would add value and be appropriate.

Speakers receive FREE admission to the conference as well as any pre-conference symposium.

Sponsorship & Exhibiting Opportunities:

What if I am not a corporate practitioner (from a client-side company) but still would like to participate?

 More than 70% of our content will be delivered by corporate practitioners from retail and manufacturing. If you are a consultant or solutions provider and wish to be a part of the program, please contact Jon Saxe, Senior Business Development Manager at jsaxe@iirusa.com or 646-895-7467. We will customize opportunities to fit your needs from speaking, branding, networking and/or exhibiting.

How to Submit a Speaker Proposal:

For proper consideration, please include the following information with your proposal:

  • Proposed speaker name, job title, and company name
  • Complete speaker contact information – address, telephone and e-mail
  • Short biography of speaker (50-75 words max)
  • Title of presentation (one line, benefit oriented)
  • Short summary of content to be delivered (no more than 75 words), followed by three bullet points of what audience members can expect to “take away” from the presentation

Due to the high volume of proposals we receive, not every submission is selected. We rely heavily on four components:

  1. Proposal is from retail and brand corporate executives in leadership roles
  2. Content matches interest of audience identified through research.
  3. Compelling topic that showcases something new and exciting. It must show how insights were leveraged to drive action/sales/loyalty.
  4. Speaker is able to provide details in the format of a case study or interactive session. This event is about sharing with members of your industry, so the speaker must be willing to showcase the “how-to” details.

Thank you for your interest in The International Shopper Insights in Action Event. Stay tuned for more details on the event website at www.shopperinsightsintl.com.

 

Who’s Attending the International Shopper Insights in Action Event

The industry has spoken, the word is out, now more than ever before…. Shopper Insights in Action is the OFFICIAL Voice of the Industry. The International Shopper Insights in Action Event offers more global, cross-market perspectives than any other industry event in Europe enabling you to drive basket growth at retail.

 
Participating companies include:
Advantage Group
Akzonobel
Altia Plc
Amrest
AnadoluEfes
Arla Foods
Bacardi-Martini
Beiersdorf Ag
Blue Lemon Qualitative Research
Britvic Soft Drinks
Campofrio Food Group
Colgate Palmolive Europe Sarl
Coop Danmark
Danone
DashboardVision Ltd
Dunnhumby
Eldorado
Energizer
Ferrero MSC GmbH & Co KG
Ferrero S.A.
Ferrero SPA
Fjordland
Flixmedia
Foodcorp Proprietary Ltd
Frieslandcampina
G2 Emea
General Mills UK Ltd
Geometry Global
GfK
Gfk Shopper & Retail Strategy
GlaxoSmithKline
Gratterpalm
Groseri Market
GSK Halfords Uk
Heineken International
Henkel
Incontext Solutions
Ipsos
Join the Dots (Research) Ltd
JT International SA
JTI Marketing & Sales
JWT
Kantar Retail
Kerry Foods
Kimberly Clark Corporation
Kosmelita
Loftice LCC
Mars
Mars Chocolate Russia
Mesh
Metro Cash & Carry Romania
Metsa Group
MMR Research Worldwide
Mondelez International
Nestl??
Nexium Customer Solutions
Nicoventures Ltd
Nielsen
Nokia
NORM Research
Omega Pharma Manufacturing GmbH & Co. KG
Omega Pharma NV
PepsiCo
Pepsico Netherlands
Perception Research Services Intl
Perfetti van Melle
PMR Ltd Sp zoo Procter & Gamble
Procter & Gamble Europe
Prophet
Red Dot Square
Research Now GmbH
RWTH Aachen School Of Business And Economics
SAB Miller
Samsung Mobile
Samsung Telecommunications
Sanitarium Health & Wellbeing Co
Sanoma
Sensory Logic
Shopitize
Stabburet AS
Tesco Czech
The Coca-Cola Company
The Futures Company
The LEGO Group
The Silver Spoon Company
The University Of Oxford
TNS
TNS Aisa
TNS MIC
TNS Retail & Shopper
TNS Sofres
Tobii Technology AB
Trendwatching.com
Triad Retail Media
Twentieth Century Fox Home Entertainment
Unicer Bebidas SA
Vision Critical
Vitana AS
Vivid Brand
Warburtons

 
Delivering more proven value than any other event in existence:

‘ 92% of attendees are Manager Level and above
‘ Tackling key themes for all stakeholders
‘ Concentration on strategic selling, category leadership, decision marketing and shopper analytics
‘ Never any commercialism from the podium
‘ 75% of attendees are client-side
‘ 133% more retailer and 49% more FMCG companies in attendance than last year
‘ More than 35 countries represented
‘ The innovation hall is where business gets done
‘ The best minds in retail and FMCG interact around the best content from across the EMEA
‘ The focus is always on the future
‘ Relevant, unbiased content from industry authorities
‘ The content is always action-oriented
‘ The main stage is always legendary…12 new keynotes

Download the brochure for full agenda and speaker details, save 15% off the standard rate when you register.

Still not sure? See what your peers are saying about Shopper Insights in Action here.

Who’s winning the culture wars?

Brands are beginning to question whether knowing their consumer is enough. In a world of constant change, being culturally relevant and future-focussed is increasingly important. Culturally-connected brands can be nimble and operate in real time. When your brand is part of culture, not sitting on the surface, you stand a better chance of being noticed and loved.

But how exactly do you connect with something as amorphous as ‘culture’? And how do you know when you’re doing it right?
 For the last four years we’ve been measuring how successfully brands are connecting with the zeitgeist.
We asked 62,950 people in 10 countries in our Cultural Traction’ 2013 Report. We measured each brand’s VIBE ‘ that’s how Visionary, Inspiring, Bold and Exciting they are ‘ to see how well they’re tapping into cultural trends.

The change in a brand’s VIBE over time is its Cultural Traction’. If traction is decreasing, the brand is falling out of step and faces trouble, if it’s increasing the brand has its finger on the right pulse and may be destined for greater things.

In this year’s Top 10 ‘ somewhat unsurprisingly ‘ tech titans Google and Apple dominate.  Google seems more Inspiring and Exciting, Apple more Visionary and Bold. They’re joined by other industry innovators, Samsung, Microsoft and eBay, as well as BMW and Audi. Surprise entries are IKEA and Coca-Cola, proving you don’t have to make machines to join the cultural conversation.

So what makes a winner? At the heart of our top 10 brands is the belief and opportunity to drive the human race forward. Google gives us access to endless potential and innovates constantly. Apple is the original brand to give us access to the future (although its traction has been slowing over the last two years). Ikea opens our minds to possibilities and approaches the future with real optimism and Coke, well they’re all about optimism. It seems that in tricky times we’re looking for direction, vision, confidence and hope.

And the losers? Lurking at the bottom are booze brands who, despite their size, are losing cultural relevance. How we connect with people has fundamentally changed over the last decade, and alcohol brands need to work harder to keep up.  At the bottom are mainly FMCG brands, but Twitter and Yahoo are also languishing, failing to join other tech brands on the podium.

So, what do brands that are out-of-step with culture have in common?

Brands in the bottom 10 encourage us to live life to the full, but exist only in the moment. They want us to have fun, but are without direction ‘ hedonists with nowhere to go after the party. Brands that connect with culture are visionary, opinionated, give direction and create change. Brands in the bottom are fun without substance.

One thing seems certain ‘ brands who ignore the world around them do so at their peril.

ABOUT THE AUTHOR

Izzy Pugh, Cultural Insight Director, Added Value UK. This blog was originally published in Contagious Magazine. You can learn more about Cultural Insights from Added Value’s North American CEO, Maggie Taylor, as she presents ‘Refresh.  Or perish.  Why Cultural Vibrancy Counts’ at The Market Research Event in Nashville October 21-23 

Save the Date ‘ The 2013 Int’l Shopper Insights in Action Event is Here

The International Shopper Insights in Action Conference 2013For over a decade, the Shopper Insights in Action Conference has helped businesses excel by being 100% focused on activating insights at retail.

And on that note, we are excited to announce that the wait is over – The 3rd Annual International Shopper Insights in Action Event is here and taking place 5-7, November in Prague.

Uniting the world’s best shopper minds, Shopper Insights in Action is where vision and action are fueled by stakeholder collaboration. Real take-away value lies in aggregating the right mix of people with the right expertise, experience and diversity to interact with ground-breaking, actionable content and with each other through a purposely designed conference experience.

 

 
Translating Insights into Opportunities: The International Shopper Insights in Action Event from Shopper Channel on Vimeo.

This year we transform from reactive customer research to predictive intelligent insight. It is more important than ever to truly understand shoppers throughout the decision journey to make smart shopper strategies come to life at retail.

 Join the most influential FMCG Suppliers, Retailers and Thought-Leaders.

Key themes for all Stakeholders include:
‘ Balancing Shopper & Consumer
‘ Category Vision
‘ Retail Innovation
‘ Shopper Activation
‘ Predictive Intelligence
‘ Collaboration Strategies
‘ Omni-Channel Retailing
‘ Insights in the Store
‘ Shopper Marketing
‘ Digital Innovation
‘ Channel Integration
‘ Insights Beyond the Store
‘ Influencing Buyer Behavior
‘ Being Data-Rich & Insight Poor
‘ The ROI of Loyalty
‘ Does Emotion Trump Function
 Plus, two NEW Intensives with expanded content focused on Strategic Selling Strategies and Shopper Insights Analytics for Shopper Marketers, Category Leaders, Shopper Analytics and Merchandisers.

See more details about what this year’s event is covering here

And you will hear from industry experts such as:
HENKEL
CAMPOFRIO FOOD GROUP
BACARDI-MARTINI CORP LTD
THE UNIVERSITY OF OXFORD’S INTERNET INSTITUTE
KANTAR RETAIL
THE COCA-COLA COMPANY
KELLOGG COMPANY
GLAXOSMITHKLINE
ENERGIZER
PHILIPS CONSUMER LIFESTYLE
PEPSICO
NETHERLANDS
THNK – THE AMSTERDAM SCHOOL OF CREATIVE LEADERSHIP
AACHEN SCHOOL OF BUSINESS AND ECONOMICS
TNS
FRIESLANDCAMPINA
CONSUMER PRODUCTS
KERRY FOODS
COCA-COLA ICECEK
DIAGEO
NOKIA
JOHNSON & JOHNSON
HALFORDS
METRO CASH & CARRY
G2
OGILVY ACTION
SAMSUNG
RED DOT SQUARE
MIGROS
GFK
IMPERIAL TOBACCO
GROSERI MARKET
COOP DANMARK
NESTLE and many more!

Leading Researchers, Category Managers, Shopper Marketers and Merchandisers attend to explore consumer and shopper behavior, the decision journey and how to champion the value of activating intelligence for basket growth.

The wait is over. Registration is OPEN. The ACTION starts now.

*  Mention your blog VIP code, SIA13BLOG, and save 15% off the standard rate.