Tag Archives: facebook news

Facebook rolls out “Subscribe” feature

You’ll soon be able to follow, wait, subscribe to your friends on Facebook. The new feature will enable Facebook users to follow the friends that they already have on the network but receive separate alerts when the friends they subscribe to have updates. According to TechCrunch, Facebook had a secret project last year that involved testing how best to implement a Twitter-like follow feature on Facebook, multiple sources have confirmed to TechCrunch. The name of the project? Project Dance Party. The project, er “party,” was scrapped and now Facebook has a subscribe feature. According to MG Siegler, Facebook already has a follow feature in place right now ‘ it’s just that most people have no idea it exists, because Facebook doesn’t talk about it. Currently, if you request to be someone’s friend, and they keep you in their queue (meaning they never accept or reject you), you will see all of their public updates in your News Feed.

What do you think of the subscribe feature? Let us know @community20

Facebook Ad Sales to Hit $1.2 Billion This Year


Adage.com reports that Facebook will soon it $1.2 billion dollars in ad sales. A new estimate from eMarketer says the company will book $1.285 billion in global advertising alone this year, almost double the estimated $665 million the company took in last year. That figure doesn’t include Facebook’s so-called virtual currency trade, which would nonetheless account for a fraction of the company’s overall business. Edmund Lee writes, even though many in the industry bandy about “social” as a wide-ranging category, Facebook is the only significant player in the space, and its clear supremacy has triggered more speculation over a potential IPO, once thought to be a possibility in 2010.

Any surprises here? Let us know!

Facebook Hits 500M Users

Today is a huge milestone Facebook. Now at 500M users, Facebook is the largest social network, with the closest runner-up, Twitter only at 100M users. With 400M people separating the first and second social networks; is Facebook simply too big? Telegraph.co.uk has some interesting statistics on the site’s usage:

People spend over 700 billion minutes per month on the site.

An average user has 130 friends.

There are over 900 million objects in total that Facebook users can interact with, such as community pages.

The average Facebook user is connected 80 pages, groups and events.

The average member creates 90 pieces of content each month.

More than 30 billion pieces of content, like photos, web links and news stories, are shared each month.

About 70 per cent of Facebook users are from outside of the US.

It took five months for Facebook to attract an extra 100 million users, from 400 million to 500 million.

Last January Facebook only had 150 million members.

So what’s the secret? We’d like to hear what you think.

Are Women are “Addicted” to Facebook?

The Guardian reports that one third of women check Facebook when they first wake up. Other reports tout that 39% Of Young Women Are Facebook Addicts and Study: More Than One-Third Of Women ‘Addicted’ To Facebook. Is this surprising?

The reports go in detail to discuss how women use Facebook for not only relationship but as a way to find out news and information about products that they like. Mediapost.com reports that, according to a recent study from rich-media provider Unicast, women age 18-24 are more receptive to online advertising in various formats than the overall population — and are particularly interested in localized information, surveys, social media formats and downloadable content.

ShinyShiny.tv asked it’s audience if they are really “addicted” to Facebook like the news outlets claimed in their reports. The responses are still pouring in by the leading response is, “My Facebook consumption is moderate and nicely under control thank you.”

Even if women are “addicted” to Facebook – is it such a bad thing? We’d like to hear your thoughts.

Should You Advertise on Facebook?

Courtney Rubin of Inc. writes that Facebook may be a better avenue for advertising ROI than Google, according to a recent study. Hitwise reports that Facebook’s news readers are more loyal than those of Google News.

As many as 78 percent of users returned to Facebook to access more news stories, compared with 67 percent of Google News users, according to Hitwise

To learn more about the Hitwise article and how you can harness the advertising power of Facebook, check out Rubin’s original article.

Should You Advertise on Facebook?

Social Media Win! Betty White May Host SNL

Thanks to the efforts by her social media-savvy fans, the actress Betty White will soon be hosting Saturday Night Live. The Wall Street Journal reports that nearly a half a million fans joined a Facebook page for the actress. White has seen her popularity spike again since starring in ‘The Proposal’ with Oscar-winning actress Sandra Bullock. People is reporting that White confirmed the invitation to host at an Oscar party.

Learn more:

What do you think?

Microsoft to Plug Facebook, LinkedIn and MySpace

Microsoft’s Office 2010 will implement popular social networking sites within Outlook, The Associated Press reports.

Microsoft’s “beta” test version of the Outlook Social Connector, an add-on for Outlook, was first discussed last November. When a user clicks to read an e-mail message, a new pane on the main e-mail reading screen fills with the sender’s most recent social-networking activities. That could be that sender’s new Facebook status update or a newly added professional contact on the business networking site LinkedIn.

What do you think about the integration of social networking with Outlook? Because Outlook is primarily used by businesses, will employers see this as a negative?

Learn more: Microsoft to pull Facebook, MySpace into Outlook

Terms of Service and “Doppelganger Week”

If you’ve changed your Facebook profile photo to your look-a-like celebrity, you may be violating the Facebook terms of service agreement. Caroline McCarthy over at CNET.com writes that in the company’s terms of service, it says: “You will not post content or take any action on Facebook that infringes or violates someone else’s rights or otherwise violates the law…We can remove any content or information you post on Facebook if we believe that it violates this Statement.” So unless you took that celebrity photo yourself or bought the rights to it, it may be in violation.

It doesn’t look like Facebook is going to take any action in removing the “offending” pictures from user’s accounts; but, if you’re a stickler for agreements you may want to take down your famous twin’s picture.

New Facebook craze can violate terms of service

The 3 Facebook Settings Every User Should Check Now

The New York Times in partnership with Read Write Web has clearly outlined the important privacy settings that you should implement immediately, if you haven’t done so already. Those of you who edited your privacy settings prior to December’s change have nothing to worry about – that is, assuming you elected to keep your personalized settings when prompted by Facebook’s “transition tool.”

Learn from the article how to change the following settings now:

1. Who Can See The Things You Share (Status Updates, Photo, Videos, etc.)
2. Who Can See Your Personal Info
3. What Google Can See – Keep Your Data Off the Search Engines

Learn more: The 3 Facebook Settings Every User Should Check Now

Facebook Building Data Center in Oregon

eWeek.com reports that the social networking giant has announced plans to build an environmentally-friendly data center, its first, in Oregon.

‘It is important to understand what a data center is and how it impacts your Facebook experience. A data center is a central location that houses thousands of computer servers, which are networked together and linked to the outside world through fiber optic cables,’ Facebook’s vice president of technical operations Jonathan Heiliger explained. ‘Think of a data center as essentially one very large computer that contains the collective computing infrastructure to make web properties, like Facebook, work.’

Learn more: Facebook Building Data Center in Oregon