This recent article in SearchEnglineLand.com discusses how a company can create brand awareness on Facebook. Kevin Gibbons give the example of Aleksandr Orlov, the founder of Compare the Meerkat. His status updates are sporadic and written in the way he talks, so it doesn’t sound salesy. Not only that, but the online persona is not closely associated with the online website, and so it makes it ok to become a fan without all of the marketing that goes along with it.
Armed Forces Day is an example of an organization that has a lot of fans without any real marketing behind it. The reasoning behind this is because of the brilliance of what the organization stands for. Dunkin Donuts is another Facebook Fan favorite. Dunkin embraced a campaign that allowed its Facebook users to post pictures of themselves with any Coolatta drink. Involving your fans in the community is a sure way to get hundreds of fans.
What are some other examples of companies building brand awareness on Facebook?
This post on eMarketer highlights how most businesses and organizations have already adopted many forms of social media, the most popular being Facebook fan pages followed by twitter and then customer reviews. Yet, many retailers are still worried about losing control of their brand over social media platforms.
The goal of most online retailers is to boost customer engagement, and many believe that customer reviews were the best tool in driving engagement. One thing for sure is that businesses will have to learn to favor social media and not step away from it because there are no signs of it going away anytime soon. Here’s a chart below from eMarketer that depicts the most popular online social tools used by retailers. Enjoy!
At Slate, this week they look at the good Target is doing by contributing to the community.
They have two rules:
Rule 1: A corporation should do good.
Rule 2: It should tell everybody that it’s doing Rule 1.
To do this, they’ve created a Facebook Fan Page to let Facebook users choose which charity their money goes to by creating a polling. Watch the video for more info: