Tag Archives: facebook advertising

Facebook Ad Sales to Hit $1.2 Billion This Year


Adage.com reports that Facebook will soon it $1.2 billion dollars in ad sales. A new estimate from eMarketer says the company will book $1.285 billion in global advertising alone this year, almost double the estimated $665 million the company took in last year. That figure doesn’t include Facebook’s so-called virtual currency trade, which would nonetheless account for a fraction of the company’s overall business. Edmund Lee writes, even though many in the industry bandy about “social” as a wide-ranging category, Facebook is the only significant player in the space, and its clear supremacy has triggered more speculation over a potential IPO, once thought to be a possibility in 2010.

Any surprises here? Let us know!

Should You Advertise on Facebook?

Courtney Rubin of Inc. writes that Facebook may be a better avenue for advertising ROI than Google, according to a recent study. Hitwise reports that Facebook’s news readers are more loyal than those of Google News.

As many as 78 percent of users returned to Facebook to access more news stories, compared with 67 percent of Google News users, according to Hitwise

To learn more about the Hitwise article and how you can harness the advertising power of Facebook, check out Rubin’s original article.

Should You Advertise on Facebook?