Tag Archives: EXPLOR

Buzz from The Market Research Event 2014: #TMRE14

We had a great event last in Boca Raton as the best and brightest in Market Research joined together to tackle the changes and disruption in the industry at TMRE: The Market Research Event. By late Wednesday afternoon 400+ people had tweeted 3,000+ times using the hashtag #TMRE14 & which resulted in a  reach of 789,000 impressions for the TMRE event. On average, we were getting between 50-70 posts/hr, and in addition, our audience generated 470 photos, 14 videos, and 30 blog posts. It was an amazing and we are truly honored to have shared another amazing event with all of you.

Here is a list of what attendees have shared in the past week or so:


Recaps & News:

4 Main Takeaways From The Market Research Event via CMO

TMRE 2014: Day 1 Recap, Day 2 via Sentient Decision Science
Keen Strategy on TMRE Takeaways
And if you’re feeling a bit blue because it’s over, here’s a bit of fun to give you a quick lift until next time.
Market Research Love Song by Jibunu:
Storytelling at it’s best:
Flashmob anyone, Oye Como Va:


Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

Inside the Annual TMRE EXPLOR Award and NGMR Disruptive Innovator Award

TMRE 2014 is a proud host of two of the market research industry’s most prestigious awards: The EXPLOR Award and NGMR Disruptive Innovator Award, which recognize outstanding and innovative work in the market research industry today.  I recently sat down with Tom Anderson, Managing Partner, Anderson Analytics ‘ OdinText and Chuck Miller, President, Digital Marketing & Measurement, LLC (DM2), discuss the awards and why TMRE keeps them coming back.
So, where did these prestigious awards begin?
Back in early 2007 The Next Generation Market Research networking group was founded – the first market research group of its kind created to address the stagnant slow moving situation at the time. The group mission stated, ‘The market has changed, the customers have changed, why should consumer insight be the same’? 
‘Initially, it was a group for those of us who wanted to use more advanced analytics and work across different and larger data,’ Anderson explained. ‘As time went on, and everyone started talking about ‘Innovation.’ the group actually played quite a different role as well. Many of the members are very senior and experienced research folks, and while welcoming new techniques and methods from the data and text mining fields for instance, we also wanted to vet these new techniques being suggested to make sure they were methodologically sound and actually useful.’
Today, with more than 20,000 members, NGMR remains a resource for these types of discussions, and NGMR Disruptive Innovator Award celebrates not just Innovation for the sake of Innovation, but Innovation that truly is disruptive.  The award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive research industry progress. This year’s winners will receive a complimentary pass to TMRE and the opportunity to present the winning case study during this session.
‘This is an award by researchers for researchers, and it’s not just about innovation for the sake of innovation, it’s about sound innovation that makes sense for our field,’ said Anderson.
For the past 15 years, EXPLOR has been a showcase for research innovation, highlighting some of the best research in our industry. According to Miller, over the years the winner has been an approach that was ahead of its time, but they would eventually embrace ‘ such as insights gathered through a mobile diary.  Other times it highlighted groundbreaking work that was meaningful to the client but that hasn’t become mainstream ‘ such as assessing consumer behaviors using GPS enabled shopping carts.  ‘In all cases, EXPLOR gives us exposure to great research creativity, and generally a glimpse of things to come,’ he explained.
Today, The EXPLOR award recognizes breakthrough innovation in technology as applied to market research.  This award is a case study competition, so it highlights a real-world research problem and solution.  According to Miller, case studies must be formed around a client-driven business problem, then demonstrate how the client and supplier team applied new techniques to deliver insight.  So, EXPLOR is less about using a cool new tool, and more about how innovation solved an important problem for a client organization. This year’s winner will receive a complimentary pass to TMRE and the opportunity to present the winning case study during this session. This year, the EXPLOR Award is brought to you by DM2. 
Anderson and Miller value sound innovation and want to reward it, but they also realize that the word ‘Disruptive Innovation’ can mean a lot of different things, and they can’t really tell how disruptive something will be until it’s been around for a while. They favor individuals and companies that have demonstrated that they can be useful and widely adopted, but also like to see brand new software and methods and try to give them the benefit of the doubt while scrutinizing them under the methodological lens.
So, what does winning one of these prestigious awards mean for a company or an individual? There are many nominations each year, so even being selected as a finalist is something to be proud of, according to Anderson. ‘In a competitive industry such as this, it’s obviously beneficial to point to an award like NGMR as a sign of distinction. Last year a prominent market research blogger even referred to the NGMR award as ‘The Nobel Prize of the Marketing Research Industry.’
People are always thankful EXPLOR provided them an opportunity to share their passion about a tool or technique, or their company as a whole, according to Miller. ‘The award can call attention to very deserving employees to help them advance their careers, but at the end of the day I know these people are more driven by their passion around innovation ‘ and the desire to do things that have never been done.’
For this year, nominations are open and Anderson and Miller have already received a couple of interesting submissions. Unfortunately, most submissions come in during the final week, which does not give them any time to request additional information from an applicant if needed. If you are considering applying, you are encouraged to apply early.  Additionally, the committee members each evaluate and rate several submissions, so they also encourage visuals or videos etc. if available. 
‘The hardest thing is selecting one single winner in one of our three categories, when there are two or three individuals or firms that are close,’ explained Anderson. ‘That’s why we do encourage people to resubmit the next year. We have had winners who won the third time/year around!’
Two things excite Miller about the EXPLOR award on an annual basis. ‘First, I really enjoy discussing with the judges all of the creative applications people are using in our business today.  It’s always a broad array of techniques used to address a variety of business problems, which is fascinating,’ he said. ‘Second, and more importantly, it’s really exciting to see the winning team receive recognition for the great job they’ve done.  Generally there is some risk-taking involved as they’ve applied creativity to solve a problem, so it’s great to see their work validated and their efforts rewarded.’
Each year Anderson participates in TMRE because to him, TMRE is the largest marketing research event with the biggest key notes and venue, which has continued to be the logical home for The Nobel Prize of Marketing Research.  In addition, the post award break out session with the winners, which this year will be moderated by a known industry disruptor and entrepreneur, Kristin Luck, President & CMO at Decipher and founder of WIRe (Women in Research).  
According to Miller, TMRE is a great forum for the EXPLOR Awards because it brings together the highest caliber client and provider-side researchers. 
He added, ‘These folks are the change agents in their organizations who can benefit from exposure to leading-edge research innovation.  It’s great that TMRE and the EXPLOR/NGMR awards push our industry forward in this way.’
All EXPLOR Award and NGMR Disruptive Innovator Award entries must be received by September 8, 2014. For award submission details, click here: http://bit.ly/1pxBUKR
To register for TMRE 2014 this October in Boca Raton, FL click here: http://bit.ly/XM1S2P

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc. 

TMRE 2012 EXPLOR Award Winners Share The Hidden Motivations of Mobile Users ‘ Complimentary Web Seminar

The EXPLOR award, brought to you by uSamp & DM2, is presented each year at The Market Research Event and recognizes technology innovation and the advancement of research. Congratulations to the 2012 EXPLOR Award recipients, InsightsNow & AOL!

We’re pleased to present a webinar recording of the award winning case study for you to view and share: 

In Seven Shades of Mobile: The Hidden Motivations of Mobile Users, Vicki Draper of AOL, and Alec Maki of InsightsNow, share the details of this groundbreaking study, and how AOL and BBDO partnered with InsightsNow to answer the pressing question ‘What should we be doing on mobile’?

To get beneath the surface and unearth the underlying motivations of mobile users, a revolutionary three-pillared approach that combined mobile, metered data, a primary ethnography study and a quantitative survey was applied.

This research provided strategic clarity as to why consumers behave the way they do, uncovering several insights that run counter to the traditional view of the mobile space.

In this webinar, we’ll describe this innovative approach and counterintuitive findings that emerged.

In this session, you’ll learn:
‘ How using the lens of the moment enabled AOL to move beyond the conventional view of mobile behavior

‘ About the groundbreaking methodology employed to integrate mobile ethnography, a quantitative segmentation and metered mobile data
‘ Surprising findings about mobile behavior uncovered by the study
‘ Implications for how marketers should be thinking about mobile


By Marc Dresner, IIR USA Ah, Memory Lane’ You won’t find it on Google Maps, but it’s probably the most trafficked road in the world. You don’t need directions to get there, and if you ask for them you may get lost in someone’s fog.Let’s take a ride together anyway’ I attended my first EXPLOR awards a decade ago, when the awards were in their infancy. And while I can’t recall the nominees, specifically, I do remember feeling that this was the beginning of something very special. At the time, online research was still a shiny new toy, and not without its critics. In fact, it might have been at that same event that Dr. Gordon Black ‘ representing an upstart called Harris Interactive ‘ was still being ridiculed for his heretic online sample weighting schemes. Some flimflam man, huh? And Tom Payne, CEO of Market Facts ‘ we know them today as Synovate ‘ was also getting flack for toying with the crazy idea of migrating one of the industry’s strongest panels ‘ a postal mail panel ‘ to the Internet. What a loon. Just ten years ago, folks. See that cemetery over there on the left? Would you believe it was once a shopping mall? Those aren’t gravestones; they’re clipboards decades old. If you look to the right, we’re now passing the house that Jack built. Jack Honomichl, the man with the list. It’s been remodeled so many times that I barely recognize it. And there’s the old zoo! Who knew those survey monkeys would draw such a crowd? Quick ‘ straight ahead ‘ there’s a bridge! It crosses the River Sample. Used to be a creek. Some people laughed when that bridge was built. Try wading across now. ‘Uh oh, I see a hitchhiker! Looks like a client, so maybe we ought to pull over? I know it’s dangerous to pick up hitchhikers, but some of the old landmarks are gone, and I’m afraid we may be a little lost. A second opinion couldn’t hurt, right? Chip in for gas? Ok then, let’s roll! ‘Welcome to EXPLOR!’ Nice sign. Looks like a nice, prosperous town, too. I’m glad we took a chance on that hitchhiker after all’ Seriously friends, the one thing that struck me most about my first EXPLOR ‘ and I’ve attended many since ‘ is that somehow when you introduce a committed client, everyone settles down and actually listens. This is how we learn from one another in research. And it’s how we help each other. It’s the glue that turns competitors into a community. It isn’t just because the client holds the purse strings, either; it’s because the client has a real map, the genuine article. Clients have gravitas because when they listen to us, they hear things that we don’t when we try to listen to ourselves, they carefully weigh the options based on what they know about their business and they make a calculated research bet. They take risks that, frankly, we’re often unwilling to take in our own businesses. If they bet on something unconventional and succeed, among other things they get an EXPLOR award, alongside their research partner/s ‘ who also took risks. This is why EXPLOR is so much more than an award; it’s a forward. Look at this year’s client nominees: A massive, publicly traded water utility; a major bank; and an online auction house. These are highly conservative businesses ‘ even the third one ‘ that have invested in research to help them get past themselves. The real beauty of EXPLOR for me is that ten years later, the case studies still excite, provoke and inspire. And most of all, they still have that innate ability to get researchers ‘ who specialize in listening ‘ to stop shouting over one another and listen. More to come’

Disruptive Innovation: A Research Industry Award That Rewards Everyone?

NGMR Disruptive Finalists Announced
By Marc Dresner, IIR USA

As a mix of social science and commercial enterprise, consumer research tends to innovate cautiously in order to maintain methodological rigor and preserve normative data.

But with the advent of the Internet and a torrent of turns since, the industry has learned quickly ‘ and in cases painfully ‘ that we can no longer afford to dictate the pace of change.

To adapt and thrive, researchers have to an extent been compelled to forgo temperance and embrace disruption. No easy task, but one that IMHO is critical to survival in an age when change is an accelerating constant.

So in addition to the venerable EXPLOR awards ‘ which through a case study competition recognize the most innovative applications in research ‘ The Market Research Event this year is hosting a new award celebrating research industry change agents that make us uncomfortable for our own good.

Leading online networking group Next Gen Market Research (NGMR) will be presenting their 1st annual NGMR Disruptive Innovator awards at TMRE Nov 9th.

The nominations have been collected and vetted by NGMR’s Advisory Board, and divided into three categories: Individual, Agency and Client.

NGMR’s founder and chairman, Tom H. C. Anderson, told me the response has been overwhelming, and that based on the volume of nominations received per category, finalists have been narrowed down to 15, 10 and 5, respectively.

I’ve got the sealed envelope, and today I’m pleased to share the finalists by category (alphabetically):

Peter Corbett, iStrategy
Tom De Ruyck, InSites Consulting
Jeffrey Henning, Vovici
Diane Hessan, Communispace
AJ Johnson, Ipsos, and Sean Conry, Techneos
Joy Liuzzo, InsightExpress
Kevin Lonnie, KL Communications
Kristin Luck, Decipher
Bernie Malinoff, element54
Linda Mauro, Illume Market Research
Dr. Ros Picard, Affectiva
Jon Puleston, GMI
Steve Schwartz, Microsoft
Kelly Styring, Insightfarm

Nielsen Media Research


Why is disruptive innovation so important to research that it warrants an award?

I asked Sony Ericsson Global Insights Manager Gordon Morris, who serves on NGMR’s advisory board.

Here’s what he had to say:

‘The market research industry is, by nature, introverted, intellectual and risk averse. It is not given to exploring new techniques, but instead revises and refines existing techniques in an attempt to innovate. These are subtle, evolutionary increments, not the groundbreaking paradigm shifts other industries pursue,’ said Morris.

Morris added, ‘In an industry often lacking genuine innovation, it’s important that we recognize and celebrate those among us who achieve such shifts. In so doing we inspire the dreamers among us to find the next one.’

Like anything else, I suppose example leads and practice makes perfect’