Tag Archives: Explor Awards

Call for 2014 NGMR Award Nominations: Disruptive Innovation in Marketing Research

TMRE is proud to host two of the industry’s most prestigious awards, the annual EXPLOR award and the NGMR Disruptive Innovator Award.

The Next Gen Market Research Award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive research industry progress. This year’s winners will receive a complimentary pass to TMRE and the opportunity to present the winning case study during this session. All entries must be received by September 7, 2014.

Each year the NGMR Moderators and Judging Committee evaluate submissions from the over 20,000 members of the most engaged networking group in the consumer insights industry.

The 2014 NGMR Disruptive Innovation in Marketing Research Awards Nominations are no accepting submissions. For more information on what to send, visit Next Gen Market Research’.

Nominations should be sent to NGMRawards [@] NextGenMR.com by no later than September 7, 2014 and must include two to three paragraphs (no more than one page) of supporting information as well as nominee bio and/or company background. Additionally, on no more than one page, if necessary, you may also attach separately up to two supporting charts/images or videos.

The award will recognize companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation – technological, methodological or otherwise – to drive research industry progress.

The 2014 NGMR Disruptive Innovation in Marketing Research Awards will be awarded at The Market Research Event (TMRE) in Boca Raton, FL October 20-22.

See who won in 2013.

TMRE 2012 EXPLOR Award Winners Share The Hidden Motivations of Mobile Users ‘ Complimentary Web Seminar

The EXPLOR award, brought to you by uSamp & DM2, is presented each year at The Market Research Event and recognizes technology innovation and the advancement of research. Congratulations to the 2012 EXPLOR Award recipients, InsightsNow & AOL!

We’re pleased to present a webinar recording of the award winning case study for you to view and share: 

In Seven Shades of Mobile: The Hidden Motivations of Mobile Users, Vicki Draper of AOL, and Alec Maki of InsightsNow, share the details of this groundbreaking study, and how AOL and BBDO partnered with InsightsNow to answer the pressing question ‘What should we be doing on mobile’?

To get beneath the surface and unearth the underlying motivations of mobile users, a revolutionary three-pillared approach that combined mobile, metered data, a primary ethnography study and a quantitative survey was applied.

This research provided strategic clarity as to why consumers behave the way they do, uncovering several insights that run counter to the traditional view of the mobile space.

In this webinar, we’ll describe this innovative approach and counterintuitive findings that emerged.

In this session, you’ll learn:
‘ How using the lens of the moment enabled AOL to move beyond the conventional view of mobile behavior

‘ About the groundbreaking methodology employed to integrate mobile ethnography, a quantitative segmentation and metered mobile data
‘ Surprising findings about mobile behavior uncovered by the study
‘ Implications for how marketers should be thinking about mobile

Last Chance to Submit Your Case Study for the Annual Innovation Awards in Research!

The deadline to submit your nomination for these awards is tomorrow, September 14, 2012!
Update: The deadline has been extended to September 21!

Innovate. Disrupt. Lead. This year, TMRE is proud to host two of the industry’s most prestigious awards: the annual EXPLOR award brought to you by uSamp and the third annual Next Gen Market Research Award brought to you by NGMR.

The EXPLOR Award recognizes breakthrough innovation in technology as applied to market research. The Next Gen Market Research Award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive research industry progress.

uSamp’ and Anderson Analytics will partner to present two outstanding Innovation in Market Research awards at The Market Research Event this November 12-14, 2012 in Boca Raton, Florida.

For more information and to submit your nominations, visit the TMRE Awards Page. The deadline is Friday, September 14, 2012.  If you have any questions, feel free to email Jennifer Pereira.

Submit Your Case Study for the Annual Innovation Awards in Research!

Innovate. Disrupt. Lead. This year, TMRE is proud to host two of the industry’s most prestigious awards: the annual EXPLOR award brought to you by uSamp and the third annual Next Gen Market Research Award brought to you by NGMR.

The EXPLOR Award recognizes breakthrough innovation in technology as applied to market research. The Next Gen Market Research Award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive research industry progress.

uSamp’ and Anderson Analytics will partner to present two outstanding Innovation in Market Research awards at The Market Research Event this November 12-14, 2012 in Boca Raton, Florida.

For more information and to submit your nominations, visit the TMRE Awards Page. The deadline is Friday, September 14, 2012.  If you have any questions, feel free to email Jennifer Pereira.

TMRE Awards Offer Research Innovation Barometer

Part Two: EXPLOR Case Studies Showcase Real-World Innovation Excellence
By Marc Dresner, IIR USA

Last week, I posted the first of two interviews with the respective sponsors of what I like to call The Market Research Event’s ‘innovation barometer’: The EXPLOR and Disruptive Innovator Awards.

My first interview featured Tom Anderson, architect of the second annual Disruptive Innovator Awards and founder of Next Gen Market Research (NGMR), an online community and professional networking group for market researchers with nearly 13,000 members.

This week, I’m pleased to take you inside the prestigious and venerable EXPLOR Award competition, courtesy of my friend, Chuck Miller, chief research officer at uSamp, and co-founder/president of DMS (acquired by uSamp in June 2010 from AOL).

Q: Please tell us briefly about EXPLOR.

The EXPLOR Awards started over a decade ago to highlight the best uses of online research, which at that time was in its infancy. As for its name, it represents the desire for our industry to embrace change and exploration, and it originally stood for Exemplary Performance and Leadership in Online Research.

Over the years as online research gained traction, we broadened the focus of the award to showcase ALL innovation in research’technological or otherwise. Since doing so we’ve received even more interesting case study submissions each year, which makes this a really fun process! Winners and finalists have included many marquee brands and Fortune 50 companies. And in recent years we’ve had strong representation globally too. The best part of EXPLOR is its focus on tangible, practical applications that a client and a provider have implemented with successful results.

Q: Last year’s finalists each provided compelling case studies, but there can be only one winner. What ultimately set the 2010 winner, American Water, apart?

You’re right, Marc. Last year we had a really nice variety of finalists with great clients submitting. The American Water application was an awesome example of what EXPLOR embodies. It stood out because of its sophistication and scale’the aggregation and analysis of 40+ data sources that drove strategic direction and business development at their company. The work of the American Water, Digital Research and ThinkVine teams fundamentally changed the way this 7000-plus-employee company pursued business. The application was so valuable that the American Water CEO gave a demo of the tool at their annual investor conference. It was a great demonstration of the power of research-driven insight.

Q: What surprised you the most about the submissions, in general, that you received for last year’s competition? Why?

Honestly at this point in EXPLOR’s history, it takes a lot to surprise me. Year after year we’ve had great, innovative submissions demonstrating all types of organizations are embracing change. I guess one thing that continually impresses me is the wide variety of submissions we receive, and the variety of organizations submitting them.

Q: What themes/trends in research do you predict will be most prominently represented in this year’s submissions? Conversely, what do you expect to see less of this year?

I think we all know the key areas of industry interest these days are social media, mobile, and biometrics’lots of innovation there. I’d expect to see submissions in those areas, but again, the differentiator will be how those were used to create business impact. Even when the tool is sexy, that isn’t enough. The Organizational Relevance criterion of the award is always the tie breaker.

As for what’s run its course, I’d say we’ve highlighted plenty of large, multi-national measurement programs over the years. It will take something really compelling to ‘wow’ the judges. But you never know, there might be something out there we haven’t seen before. I hope so!

Q: What advice do you have for prospective entrants this year?
The submissions that standout are those that demonstrate creativity and innovation. We always have a nice mix of judges’some new to EXPLOR judging (generally past award winners) and some that have judged for many years. It helps to have the consistency of the latter group, folks that can say ‘been there, done that.’ And the new judges bring fresh perspective to the review process. I’d say something we always welcome is sophisticated analytics. Submissions that dig deep into insight delivery get the attention of our judges, most of whom are seasoned researchers and excellent practitioners.

The landmines to avoid are submissions that have a weak case study attached and/or those that look like pure capabilities pitches from a provider. We get those every year, the worst of which don’t even make it to the judges. So, the best advice I can give is to bring us your cool innovations that have helped an end-client see or do something totally new. The bigger the business impact, the better!

Editor’s note: For those of you who pride yourselves on fresh thinking, nominations for the EXPLOR Award are open through August 31, so don’t delay.

The winner will be announced and honored at The Market Research Event in Orlando, November 7-9.

For more information or to submit a nomination for EXPLOR, please visit www.iirusa.com/research/tmre-awards.

ABOUT THE AUTHOR

Marc Dresner is an IIR USA communication lead with a background in trade journalism and marketing. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

TMRE 2010: Explor Awards Finalists profiled

by Bill Weylock, Brand3Sixty…

After a great presentation by Chris Anderson the Explore panel got off to a bit of a late start.

During setup Matt Dusig and Beth Rounds did a pretty fair imitation of an NPR comedy special intro – vamping for time as well as I’ve seen.

Matt led with a video clip from Simon Sinek, featuring his Golden Circle of innovative thought. Thesis? Innovators like Apple, MLK, Wright brothers think in a very different pattern from most of us.

We tend to start with what we are doing or want to do, go to how we would do it, and sometimes (pretty rarely when you think about it) trouble to arrive at why we do it?
Innovators start with the why and end with what.

If Apple were like the rest of us? They would say something like “We make great computers. They’re beautifully designed, simple to use, and user friendly. Want to buy one?” That’s starting with the USP and proceeding to the pitch.

What they really do is start with their “why”: We believe in challenging the status quo and thinking differently. We do that by making all our products beautifully designed and friendly to the user. We just happen to make great computers. Want to buy one?

The finalists, as you know, are eBay, American Water, and ANZ Bank (New Zealand, which earns the “here from far away” award as soon as we get it back from the bronzer.

Later presentations this afternoon will present the nominated case studies in detail. Here we’ll just talk about the themes that emerged in the panel discussion.

What caught my ear first and wouldn’t let go for a while: American Water’s TIP (Target Identification Project) apparently delivered them new ways of opening and maintaining channels of communication between their management and the civic and business leaders who are their primary stakeholders – taking them beyond the relationship sell. Since almost everything we read stresses the importance of establishing and keeping up relationships with customers, I can’t wait to hear the details on that one.

A larger point is that innovation can be revolutionary and broad brush, but it can also be incremental – an accretion of small and continual improvements in product and process.

Part of eBay’s story (much more to follow) involved using storyboards to research product innovations by showing the consumer how the product would affect them and their experience.

Selling innovation within upper managment? It has to be done. Innovation can’t survive without buy-in and continuous support from upper management. But upper management doesn’t care about innovation in research or innovation qua innovation. They care about outcomes and advantage.

Moral for research? We care about the sizzle and internal researchers do as well. But we have to sell management the steak. What’s in it for them and what difference will it make?

And passion is important. Within conservation organizations like American Water, there is a reflexively cool reception to innovation. Selling a new approach must be justified by effects on the bottom line but must also be sold and resold by passionately committed managers. If you want them to believe, you have to believe double.

For at least two of the research providers on the panel, innovation is part of the DNA. Invoke was founded on an innovative platform and continues to involve clients in developing and refining their product and service offerings. Touchpoint, the ANZ partner, is a technology based company which eats innovation for breakfast and is founded on curiosity. As a technology resource, they interface with a wide variety of categories and are able to cross-pollinate by adapting innovative practices from one vertical for another.

Ian Lewis, from the floor, asked the panel to identify the most disruptive and innovative techniques and trends that would influence market research in coming years (hope I got that right, Ian).

I think we would have had a strong discussion except for the time constraints that squeezed the debate. Whatever the enabling technology or process, the panel agreed that the most important concerns are broadened and active and full duplex communications between the organization and the stakeholder, between senior managers and internal researchers, and between research buying clients and research providing suppliers.

The winner will be announced this afternoon. Stay tuned.

EXPLOR IS SO MUCH MORE

By Marc Dresner, IIR USA Ah, Memory Lane’ You won’t find it on Google Maps, but it’s probably the most trafficked road in the world. You don’t need directions to get there, and if you ask for them you may get lost in someone’s fog.Let’s take a ride together anyway’ I attended my first EXPLOR awards a decade ago, when the awards were in their infancy. And while I can’t recall the nominees, specifically, I do remember feeling that this was the beginning of something very special. At the time, online research was still a shiny new toy, and not without its critics. In fact, it might have been at that same event that Dr. Gordon Black ‘ representing an upstart called Harris Interactive ‘ was still being ridiculed for his heretic online sample weighting schemes. Some flimflam man, huh? And Tom Payne, CEO of Market Facts ‘ we know them today as Synovate ‘ was also getting flack for toying with the crazy idea of migrating one of the industry’s strongest panels ‘ a postal mail panel ‘ to the Internet. What a loon. Just ten years ago, folks. See that cemetery over there on the left? Would you believe it was once a shopping mall? Those aren’t gravestones; they’re clipboards decades old. If you look to the right, we’re now passing the house that Jack built. Jack Honomichl, the man with the list. It’s been remodeled so many times that I barely recognize it. And there’s the old zoo! Who knew those survey monkeys would draw such a crowd? Quick ‘ straight ahead ‘ there’s a bridge! It crosses the River Sample. Used to be a creek. Some people laughed when that bridge was built. Try wading across now. ‘Uh oh, I see a hitchhiker! Looks like a client, so maybe we ought to pull over? I know it’s dangerous to pick up hitchhikers, but some of the old landmarks are gone, and I’m afraid we may be a little lost. A second opinion couldn’t hurt, right? Chip in for gas? Ok then, let’s roll! ‘Welcome to EXPLOR!’ Nice sign. Looks like a nice, prosperous town, too. I’m glad we took a chance on that hitchhiker after all’ Seriously friends, the one thing that struck me most about my first EXPLOR ‘ and I’ve attended many since ‘ is that somehow when you introduce a committed client, everyone settles down and actually listens. This is how we learn from one another in research. And it’s how we help each other. It’s the glue that turns competitors into a community. It isn’t just because the client holds the purse strings, either; it’s because the client has a real map, the genuine article. Clients have gravitas because when they listen to us, they hear things that we don’t when we try to listen to ourselves, they carefully weigh the options based on what they know about their business and they make a calculated research bet. They take risks that, frankly, we’re often unwilling to take in our own businesses. If they bet on something unconventional and succeed, among other things they get an EXPLOR award, alongside their research partner/s ‘ who also took risks. This is why EXPLOR is so much more than an award; it’s a forward. Look at this year’s client nominees: A massive, publicly traded water utility; a major bank; and an online auction house. These are highly conservative businesses ‘ even the third one ‘ that have invested in research to help them get past themselves. The real beauty of EXPLOR for me is that ten years later, the case studies still excite, provoke and inspire. And most of all, they still have that innate ability to get researchers ‘ who specialize in listening ‘ to stop shouting over one another and listen. More to come’

The Explor Awards Finalists: American Water and Digital Research, Inc.

The EXPLOR Awards are back at TMRE this year! This week, we’ll be taking a look at the four finalists!

Finalist #3: American Water and Digital Research, Inc.

Tipping the Scales: How a New Research Tool Has Changed American Water’s New Business Development

Represented by: Bruno Levine, Director, Business Development,
American Water

American Water and Digital Research, Inc. have created the water industry’s first known comprehensive, fact-based business development tool, the Target Identification Program (TIP). This tool has revolutionized the business development practices in the contract services area of the water business. This is an alternative to the traditional relationship-based practices employed in this industry. Attendees will discover the challenges that were overcome to create this tool, and how this tool impacted American Water’s business development process throughout the organization, including strategic analysis, pipeline assessment, and staffing.

The 2010 EXPLOR Awards winner will be announced at The Market Research Event, taking place November 8-10, 2010.

Logos courtesy of DRI and American Water

The Explor Awards Finalists: Wm. Wrigley Jr. Company and Infosurv Inc.

The EXPLOR Awards are back at TMRE this year! This week, we’ll be taking a look at the four finalists!

Finalist #2: Wm. Wrigley Jr. Company and Infosurv Inc.

How Wrigley Harnessed The Wisdom of Crowds to Predict New Product Success
Represented by:
Duane Burton, Market Research, Wm. Wrigley Jr. Company
Jared Heyman, President, Infosurv Inc.


Prediction markets harness “the wisdom of crowds” to ac
igley used a prediction market to assign accurate probabilities of success to several product innovations. With lower cost, greater accuracy, and faster speed than traditional concept screening techniques, we believe prediction markets are poised to revolutionize the way new ideas are screened and tested.

The 2010 EXPLOR Awards winner will be announced at The Market Research Event, taking place November 8-10, 2010.

Logos courtesy of Infosurv.com and Wrigley.com

The Explor Awards Finalists: eBay and Invoke Solutions

The EXPLOR Awards are back at TMRE this year! This week, we’ll be taking a look at the four finalists!

Finalist #1: eBay and Invoke Solutions

How eBay Used Real-time Hybrid Research to Fuel Early Stage Idea Development and Global Consensus Building

Represented by:
Mike Katz, Principal User Experience Researcher, eBay
Peter Mackey, EVP Research and BusinessDevelopment, Invoke Solutions

This session will share how eBay developed and implemented a real-time hybrid research program that unveiled insights used to develop ideas and innovation.

The 2010 EXPLOR Awards winner will be announced at The Market Research Event, taking place November 8-10, 2010.