Tag Archives: europe

Enter to Win 2 Free Passes OmniShopper International in London

Are you a retailer? Do you like free things? Well, submit
your information to win 2 passes to OmniShopper International taking place
15-17 November at the London Marriott West India Quay in London: http://bit.ly/2faOoLA

You will join a roster of leading retailers, FMCG manufacturers and industry
experts from all throughout the European market including:

‘ John Lewis
‘ Samsung
‘ LEGO
‘ Tesco
‘ Harrods
‘ Mothercare
‘ Dreams UK
‘ Shell Retail
‘ Coca Cola
‘ Kimberly-Clark
‘ Barilla France
‘ Beiersdorf
‘ Ferrero
‘ Fjordland
‘ Johnson & Johnson
‘ Mondelez
‘ Nestle
‘ Ontex
‘ PepsiCo
‘ Perfetti van Melle
‘ Strauss Group
‘ Swedish Match
‘ Unilever
‘ Heineken
‘ Philips
‘ And many more!

Visit the website for more information about the full program: http://bit.ly/2aWHmCx

Enter to win here: http://bit.ly/2faOoLA for a chance for you and a
colleague to join 250 like-minded retailers and FMCG manufacturers and
suppliers. Good luck!

We hope to see you in London!

Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopperEvent
Themarketresearcheventblog.iirusa.com

Your Future Shopper: Predictions for the Future of Shopping

This afternoon at OmniShopper International in Paris,
France, James Llewellyn, UK Head of Shopper, GfK, shared four predictions for
the future of shopping that has come out of their recent research. ‘Sometimes
it can feel chaotic to understand shoppers in the real world,’ he began.
According to Llewellyn, some key insights include:
1.      
Nothing has changed: Execution has changed
dramatically, but retail fundamentals are unchanged.
2.      
But you need to get faster: When retailing you
need to be fitter, more agile.
3.      
Loyalty is dead: Loyalty. If it ever existed in
a pure form, has been left behind.
In the last 2,200 years there have been four retail
innovations. The first is the creation of the first chain of stores in China
called Lo Kass. Next, came catalogue based mail order in Europe. Third, the
first department store opened in Paris, France called Le Bon Marche. Finally,
self-service was created in the U.S. known as groceteria.
‘Retailing is not about inventing new stuff,’ said
Llewellyn. ‘Take comfort, the fundamentals remain unchanged.’
So, how should we understand the future consumer? Live in
the jungle, ask shoppers, and observe shoppers. Retail is not as it once was.
The door is open to experimentation. For example, Amazon selling via
Waterstone, Tetely and Nestle collaborating to sell to need states, and stores
sneaking to communicate through entertainment.
Convenience, choice, price, and experience are the four
pillars of retail that haven’t changed, but now the new retail battlegrounds
have been added to the mix. Is it the end of the queue? There are many new
mobile apps that are accelerating the queue.
‘My mobile device is quickly becoming my most important
shopping tool,’ said the majority of the world in a recent GfK survey.
Being convenient has been essential since retail began. To
create attraction from the moment of trigger you must be continuously
available, according to Llewellyn.

About the Author:
Amanda Ciccatelli is a Social Media Strategist at IIR USA where she manages social marketing
strategy and content marketing across the business. She a background in digital
and print journalism, covering a variety of topics in business strategy, life
sciences, innovation, law, marketing, and technology. Amanda is the Editor at
Large for several of IIR’s blogs including Next Big Design,  Front End of Innovation and The Market Research Blogs.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc. 

Understanding In-Store Package Size Perception and Preferences

This morning at OmniShopper International 2015 in Paris,
France, Pierre Chandon, The L’Or??al Chaired Professor of Marketing-Innovation
and Creativity and Director, Sorbonne Behavioral Lab, INSEAD, took the keynote
stage to discuss in-store package size perception and preferences.

‘We are often acting mindlessly because of how our brain and
emotions work,’ he said.
Because of this, most people don’t look at the information on
packages or labels, according to Chandon. In fact, of all the information shown
on the package, the information about the size is completely neglected (only 16%
of people pay attention to it).
The bottom line is, at the point of sale, in-store or
online, they just get an impression of the size of the package about how much
is inside of the package.  The
environment is impacting the impression customers get about the size.
‘Our perception of size is relative,’ he said.  The environment can shape what we define as ‘regular.’
We spend a lot of time thinking about what we want to eat, and very little time
about how much we want. In general, we know that we want a ‘regular’ but we don’t’
know what regular really is these days.
We underestimate the change and the increase in package
size. Additionally, people underestimate supersizing, especially when all three
dimensions change. In conclusion, you should supersize only in one dimension so
that customers notice, according to Chandon. On the other hand, downsize in 3D
so customers don’t notice.
When you think about sizes, according to Chandon, you have
to think beyond ‘is this the right size’? and think about if you are branding
it the right way.

About the Author:
Amanda Ciccatelli is a Social Media Strategist at IIR USA where she manages social marketing
strategy and content marketing across the business. She a background in digital
and print journalism, covering a variety of topics in business strategy, life
sciences, innovation, law, marketing, and technology. Amanda is the Editor at
Large for several of IIR’s blogs including Next Big Design,  Front End of Innovation and The Market Research Blogs.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc. 

Free Webinar: Virtual Reality – The Key to Understanding Shopper Decisions

In the CPG and retail industry, analyzing shopper decision
trees are important for both strategic and tactical decisions. Traditionally,
they’ve either been created from historical purchase data (household panel
data, for example) or attitudinal surveys (card sorting, attribute rankings, or
shop-alongs.)
But that is no longer the case! Virtual reality has changed
the way shopper research is done. Traditional methods are integrated with data
from virtual shopping simulations, providing a deeper understanding of both the
attitudes and behavior of the shopper.
Join InContext Solutions’ Rich Scamehorn and Liz Cox for
their webinar to learn the latest trends and applications of virtual reality
research, and how virtual technology is allowing retailers and manufactures to
optimize assortment and eliminate traditional decision tree barriers, such as:
-                      
Hard-to-track categories (e.g., instant
consumption products, products without UPC codes)
-                      
Hard-to-track channels (e.g., Liquor stores,
C-stores)
-                      
Low purchase frequency categories (e.g.,
cosmetics, consumer electronics)
-                      
Retailer-specific data 
-                      
Occasion-based decisions
Register for this free webinar here: http://bit.ly/1LvvQgP
Presenters:
Liz Cox, Group Vice President, Insights, InContext Solutions

Rich
Scamehorn, Chief Research Officer, InContext Solutions

Liz has a passion for turning data into insights for
clients. Prior to joining InContext Solutions, Liz spent over 25 years in
shopper and consumer insights roles at IRI and Ipsos. Liz is now bringing
together her primary areas of expertise, virtual testing and shopper decision
trees, into an exciting new research offering. Liz holds a MS in Marketing and
Strategic Management from Purdue University’s Krannert School of Management.
Rich co-founded InContext Solutions in 2009, and serves as
Chief Research Officer. He has over 20 years of market research experience, and
began his career at Rockwood Research and Market Resource Associates, two
start-up research suppliers. He moved to the client side with Tennant and
General Mills where he introduced virtual store testing as a faster, cheaper
method providing great cost savings to the company. Rich holds a bachelor’s
degree from Macalester College in mathematics and a master’s degree from the
University of Minnesota in statistics.
Save you seat for
this webinar: http://bit.ly/1LvvQgP
Want more on this topic? Attend OmniShopper International
next month to see InContext Solutions present a session called, ‘The Latest
Trends and Applications of Virtual to Research.’ OmniShopper Intl is taking
place November 14-16 in Paris France. AS a valued member of our LinkedIn
community, you get $100 off the conference rate when you code OMNIPARIS15BL.
Learn more or register here: http://bit.ly/1W2eIG7
Cheers,

The OmniShopper International Team 

Earn a Free Pass to OmniShopper Intl in Paris by Becoming a Guest Blogger

Do you want to learn, network, and meet iconic shopper
insights industry leaders for FREE? You can earn a free all-access pass
to OmniShopper International 2015 this
fall by serving as a Guest Blogger at the conference taking place November
11-13th in Paris, France.  
OmniShopper 2015 is the evolution of the Shopper Insights in
Action Conference the industry has grown to love. Year after year, brands,
retailers and their partners from around the world have selected this
conference to be their annual meeting place for new insights, inspiration,
retail innovation and a source of collaboration and connectivity to increase
shopper loyalty and drive business growth.
The shopper journey to purchase is a lot more complicated
than it was ten years ago, and one of the things that knits it all
together is technology. Technology continues to advance at a rapid pace and
shopper preferences are constantly changing. Creating a true end-to-end omnichannel
customer experience is absolutely key for companies operating in today’s
market. OmniShopper 2015 is a call to action for all the key players in the
shopper ecosystem to come together to find out how to thrive in this new retail
world.
As a Guest Blogger, you’ll have access to BPI’s comprehensive
agenda attracting attendees from all functions and disciplines shopper insights.
Whether you are in shopper insights, consumer insights, market research,
shopper marketing, and more, OmniShopper International has something to meet
your needs. Learn more about the conference here: http://bit.ly/1JXA3EB
Your 3-day conference pass includes breakfast, lunch, and a
cocktail reception every single day, plus exclusive access to a networking
community and on-demand webinars, to help you grow and learn throughout the
year.
Guest Blogger responsibilities will include writing one post
per week for The Market Research Blog between now and the conference and
attending assigned sessions at the event and blogging live or same day.
Additional blog post guideline include:
‘                    
Blog Posts must be original content or a list of
curated resources not easily found elsewhere.
‘                    
Titles ideally should be provocative and about 6
words in length.
‘                    
Post must contain at least one large image or
rich media (logo, shutterstock, video, etc.,) and credit must be given.
‘                    
Content must be practical, entertaining,
informative and timely but must holdup over time (does not need to tie-in to
any event).
‘                    
Ideal length is somewhere between 300-500 words
or a 5-7 minute read.
‘                    
Must include an author byline with bio, contact
and photo add credibility to each post.
‘                    
Please share your posts with your own networks
and LinkedIn groups.
‘                    
No promotional or selling, marketing content
ever ‘ A quick tie-in at the byline or editor’s note level is okay but we don’t
to use our platforms as a marketing channel, instead we want to offer thought
leadership and informative POVs.
Guest Bloggers are responsible for their own travel and
lodging.
If you are interested, please contact Social
Media Strategy Amanda Ciccatelli at aciccatelli@iirusa.com.

10 Ways You Innovate Your Shopper Strategy to Increase Revenue

The shopper journey to purchase is a lot more complicated than
it used to be. Technology continues to advance at a rapid pace and shopper
preferences are constantly changing. Creating a true end-to-end Omnichannel
customer experience is absolutely key for companies operating in today’s
market.
OmniShopper International 2015 will give you the tools you
need to innovate your shopper strategy in order to increase revenue and thrive
in this new retail world. Here’s how:
EMBRACE OMNICHANNEL: Understand how technology
and people are key to delivering true end-to-end omnichannel experiences with
Simon RussellDirector, Retail Operations Development at John Lewis Partnership.
BE DIGITAL: Learn how to bridge offline shopper
experience and the digital world with Valerie Bolliet, Global Shopper Marketing
DA, Consumer Lifestyle at Philips.
ENGAGE THE CONSUMER: Barbara Pederzolli, Shopper
& Commercial Insights Senior Manager, Central & Southern Europe at
Coca-Cola will share how to optimize in-store communication probing the mind of
the shopper.
BOOST YOUR BRAND:  Hear from Luis Fernandes,
Global, Customer & Shopper Director at Campofrio Food Group, how to Use
shopper insights to boost a brand relaunch along the entire path to purchase.
SPOT TRENDS: Hear about emerging channels &
trends with Eric Fuchs, Non Food Online & Multichannel Bizdev Director at
Carrefour France.
TAKE RISKS: Caspar Berry, Professional Poker Player
& CEO of Risk Taking and Decision Making Limited, will talk about how risk
taking and decision making complement each other in Poker, Business and Life.
UTILIZE BIG DATA: Learn how to turn big data
into insights with Olin Novak, Marketing Director at Tesco.
THINK LIKE A MILLENNIAL: Learn how to create a
social organization that Matches Today’s Millennial Shoppers with Nahal
Yousefian, Head of Human Resources at Tesco Europe.
STAY COMPETITIVE: Want to know how to compete in the
age of the omni-shopper? Steve Hildebrand, Director and Owen McCabe, Director
of Consulting at Kantar Retail Europe will tell you.
INNOVATE THE EXPERIENCE: Herv??
Turpault, MD Europe, Perception Research Services will talk about
application and innovations in eye-tracking and the shopper.
Innovate your shopper strategy in Paris with us this fall!
Download the brochure to see the full program: http://bit.ly/1N5tSUn
Use code OMNIPARIS15BL for an exclusive $100 off the current
rate when you register: http://bit.ly/1N5tSUn
  

Shopper Insights in Action 2014 Edinburgh: Live Stream Tomorrow

Shopper Insights in Action is Live Streaming on Tuesday, November 4th

Can’t make it to the 4th Annual Shopper Insights in Action Event next week? You can watch keynotes and track sessions on Tuesday, 4 November from 9:15 AM – 17:30 PM from your home or office. Click here to register to watch live.

 Here is the Live Streaming Agenda:

9:15 OPENING KEYNOTE: MAXIMISING RETAIL OPPORTUNITIES IN A DIGITALLY-ENHANCED FUTURE LANDSCAPE:
Jonathan MacDonald, Founder, THOUGHT EXPANSION NETWORK

10:00 KEYNOTE: SUPERMARKET EXPERIENCE: WHAT WILL PEOPLE WANT?
Kevin Barrett, Director of Space and Formats, SAINSBURY’S SUPERMARKETS

11:00 KEYNOTE: CLOSING THE PURCHASE DECISION GAP THROUGH SHOPPER CENTRICITY:
Richard Tolley, Joint Consumer and Shopper Lead, KANTAR RETAIL EUROPE
Steve Hildebrand, Director, KANTAR RETAIL EUROPE

11:45 FEATURED SESSION: WINNING CATEGORY VISION: MAKING IT HAPPEN:
Anders Fisker Olesen, Global Head of Category Excellence, ARLA FOODS

14:00 MANAGING CHANNEL BLURRING:
Bryan Roberts, Director of Retail Insights, KANTAR RETAIL EUROPE

14:45 CONFESSIONS OF A SHOPPER MARKETER: PROGRESS NOT PERFECTION
James Brett, Head of Shopper Marketing, KERRY FOODS

16:00 SAMSUNG: UTILIZING MOBILE PHONE P2P INSIGHTS TO DRIVE BRAND, EXCITEMENT, KNOWLEDGE AND CONVERSION THROUGH EXPERIENCE PROGRAMS:
Kyle Rhodes, Manager, Shopper Insights, SAMSUNG
Dard Neuman, Ph.D., President of Insights, SMARTREVENUE

16:45 DRIVING CATEGORY GROWTH THROUGH ENHANCED SHOPPER EXPERIENCE:
Natasa Jovanovic??, Senior International Insights Manager, CARLSBERG BREWERIES

 

Live Stream: International Shopper Insights in Action 2014

 

 

 

 

 

 

 

 

 

 

 

 

 
 Click here to register to watch live!

While you’re streaming live, don’t miss out on the conversation, tag your tweets with #shopper360 or join us in person:

The International Shopper Insights in Action Conference 2014
November 03 – 05
Edinburgh, Scotland
Save 15% off the standard rate to attend with your Blog Reader Code ISHOP14BL

See you there!

What actually happens along the Shopper Decision Journey [Webinar Link Inside]

If shopper marketing is about influencing shoppers at the point of purchase decision, how much do we really know about how and where shoppers make decisions?

Our learning is increasing all of the time and we actually know quite a lot as an industry, but for some reason we often seem to forget or ignore everything we know when we try to influence shoppers.

In fact, a huge amount of money, especially if price discounts are being taken into account, is being spent often in ways that may neither help or be damaging to the brand.

We’ll explain what happens along the Shopper Decision Journey and give key insights into why their behaviour is not always what you want during our upcoming Webinar, Shoppers Behaving Badly.

This presentations looks at:

  • how shoppers really make decisions
  • the implications for shopper marketing
  • and how to drive a return on investment

When: Wed, Sep 24, 2014 at 10:00 AM EDT
Duration: 45 minutes includes Q&A

  —>>> Sign up here

  Speakers: 

  • Kirstie Hawkes, Director & Consumer and Shopper Lead, Kantar Retail Europe
  • Richard Tolley, Director & Consumer and Shopper Lead, Kantar Retail Europe
  • Lee Smith, Global Director, Retail and Shopper

Presented by Kantar Retail and the producers of the International Shopper Insights in Action Event, which unites over 250 of the most prominent retailers and FMCGs from across 35+ countries to share best practices (and next practices). Leading Researchers, Category Managers, Shopper Marketers, Merchandisers and Industry Experts attend to explore consumer and shopper behaviour, the decision journey and how to champion the value of activating intelligence for basket growth. We invite you to join us in Edinburgh this November and help build the future of retail together.

Why Do Shoppers Behave In Unexpected Ways? Webinar Invite

If shopper marketing is about influencing shoppers at the point of purchase decision, how much do we really know about how and where shoppers make decisions?

Our learning is increasing all of the time and we actually know quite a lot as an industry, but for some reason we often seem to forget or ignore everything we know when we try to influence shoppers.

In fact, a huge amount of money, especially if price discounts are being taken into account, is being spent often in ways that may neither help or be damaging to the brand.

We’ll explain what happens along the Shopper Decision Journey and give key insights into why their behaviour is not always what you want during our upcoming Webinar, Shoppers Behaving Badly.

This presentations looks at:

  • how shoppers really make decisions
  • the implications for shopper marketing
  • and how to drive a return on investment

When: Wed, Sep 24, 2014 at 10:00 AM EDT
Duration: 45 minutes includes Q&A

 
—>>> Sign up here

 
Speakers: 

  • Kirstie Hawkes, Director & Consumer and Shopper Lead, Kantar Retail Europe
  • Richard Tolley, Director & Consumer and Shopper Lead, Kantar Retail Europe
  • Lee Smith, Global Director, Retail and Shopper

Presented by Kantar Retail and the producers of the International Shopper Insights in Action Event, which unites over 250 of the most prominent retailers and FMCGs from across 35+ countries to share best practices (and next practices). Leading Researchers, Category Managers, Shopper Marketers, Merchandisers and Industry Experts attend to explore consumer and shopper behaviour, the decision journey and how to champion the value of activating intelligence for basket growth. We invite you to join us in Edinburgh this November and help build the future of retail together.

Your future as an insights leader

Over 800 attendees have already invested in their future as an insights leader by signing up for TMRE.  Have you?

TMRE connects you with the best in insights from around the world and 2014 presents more diverse perspectives than ever before.

Cross Industry Perspectives. Meet Peers From Your Own Areas and Connect Across Industries:

‘ Pharmaceutical
‘ Healthcare
‘ Telecommunications
‘ Insurance
‘ Chemicals
‘ Non-Profit
‘ Education
‘ Retail
‘ Media & Entertainment  
‘ Manufacturing
‘ Industrial Manufacturing
‘ Automotive & Transport
‘ Childcare
‘ Internet Services
‘ Travel & Tourism
‘ Membership Organization
‘ Consumer Goods
‘ Financial Services

Global Perspectives. Forge alliances and connect with global leaders from North America, South America, Europe and Asia. Countries represented include:

‘ UK
‘ India
‘ Brazil
‘ Indonesia
‘ China
‘ Italy
‘ Canada
‘ Mexico
‘ Jamaica
‘ Puerto Rico
‘ Russia
‘ Germany
‘ And many more

See the attending companies list here.

Always evolving to bring you the latest and greatest in market research and insights, TMRE announces a brand NEW brochure that is now available for download. Download the updated brochure here.

PLUS, TMRE is proud to present two of the most prestigious awards in the industry live at the event every year. The Annual EXPLOR Award and Disruptive Innovator Award are now both open for submissions. For more information about how you can enter, click here.

Speaking of submissions… have you entered the NEW Tweet and Win Contest for your chance to win a free pass to TMRE 2014? Enter here.

New this year! We’ve made group registrations easier than ever before. Click here to register your team online.