Tag Archives: Enviornmental Research

UK and US Citizens have same view on the Environment

In a recent study by Project Green, detailed here at Brand Week, researchers found that those surveyed in the United States and the UK had relatively the same views on the environment. One in three surveyed knew of the term sustainable, throughout both the US and the UK. Project Green’s goal was to find out what people in both countries to survey their emotions and feelings on the current state of the environment. Nineteen percent of those surveyed stated that they would sacrifice certain things in order to save the environment. Other views surveyed were: U.S. vs. U.K. consumers who:
‘ Recycle paper: 71% vs. 87%
‘ Purchase recycled paper: 55% vs. 47%
‘ Walk rather than drive short journeys: 36% vs. 56%
‘ Own or lease a hybrid: 4% vs. 1%