Tag Archives: engagement

Have You Seen The Media Insights & Engagement Conference Agenda?

Have you heard about The Media Insights & Engagement
Conference? It’s been called “the golden globes of the media
industry.” It’s the can’t-miss event for research and insights
professionals.
Check out the agenda
and save $400 this week if you register by this Friday, December 11th. Click
here for more information:
http://bit.ly/1jMm1jr
The Media Insights & Engagement Conference has united
some of the most visionary thinkers and future-forward industry pioneers to
share best practices and lessons learned on overcoming measurement challenges,
uncovering next gen research, and creating engagement strategies to decipher
the future of media.
The Media Insights
& Engagement Conference 2016
February 1-3, 2016
The Ritz Carlton ‘
Fort Lauderdale Hotel
Fort Lauderdale,
FL

The 2016 event is about embracing a new paradigm – program highlights include:
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World-Class Keynotes Take the Stage, including:
o  
Alan Wurtzel, President, Research & Media
Development, NBCUniversal
o  
Artie Bulgrin, SVP Global Research &
Analytics, ESPN
o  
Radha Subramanyam, President of Insights,
Research & Data Analytics, iHeartMedia
o  
Ryan Holiday, Author, The Obstacle is the Way
and Growth Hacker Marketing
o  
Marilyn Stephens, Data Dissemination Specialist;
Media Lead, US Census Bureau
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And more. Click here http://bit.ly/1jMm1jr for the full list of
keynote speakers.
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40+ Sessions to Choose from, giving you the
power to create your own agenda. Choose the sessions YOU want to learn more
about, and move freely between the 3 concurrent tracks as much as you like
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50+ Cross-Industry, Media Insights &
Engagement Experts share best practices and what’s on the horizon from our
industry. Hear from A+E Networks, Netflix, Comedy Central, AMC, Viacom, Google,
Comcast, GroupM Analytics, Horizon Media, BBC Worldwide and more: http://bit.ly/1jMm1jr
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The 2nd Annual Case Study Competition gives YOU
the chance to present on the main stage! Submit your case study showcasing
innovative, results-driven methodologies and applications from field-test
research here: http://bit.ly/1N9xGna
Download the brochure for the complete agenda and session
descriptions: http://bit.ly/1jMm1jr
You save $300 if your
register by this Friday, 12/11. Plus, use exclusive Blog discount code MEDIA16BL
for an additional $100 off. That’s total of $400 off! Register today:
http://bit.ly/1jMm1jr  

We hope to see you in Fort Lauderdale!
Cheers,
The Media Insights & Engagement Conference 2016 Team
@_MediaFusion
#MediaInsights16
Themarketresearcheventblog.iirusa.com

The 8 New Rules of Trade Show Engagement

We at IIR know first-hand that conferences have changed. And, it’s time to
update your approach to planning them. You’ve probably been in more than one
meeting to brainstorm new ways to drive traffic to your booth and increase ROI
at events. Your to do list needs a major update and it can be hard to figure
out where to start and what to add.
To make it easier, we’ve put together our own list of the top 8 things you need to be doing to set yourself
up for success.

1.       Reverse engineer your strategy for every event
to reflect specific goals.
Every conference is different, but the goals and
strategy for each often end up being extremely similar. To really get the most
out of ever y event and achieve optimal ROI, you have to tailor your goals and
strategy accordingly.

Begin by asking yourself, your
team, and your management, ‘What defines a successful event’? Qualify those
responses and get as specific as possible for individual events: How much revenue
and over what period of time? Any leads or only qualified leads? What kind of
partnerships? Then, how will you measure this success ‘ what tools, metrics,
and projections will you use?
2.       Use social media before the event to make
more eye contact on the floor.
Think about the last booth you manned.
Standing out in front of the booth, smiling, sipping your morning coffee, eyes
hurriedly scanning badges in an attempt to identify your prospects and pull
them into the booth. By the time you identify a potential client using this
method, they’ve already passed your booth and then you have to run after them.
To avoid this faux pas, identify
your top prospects on the attendee list before the show. Then make use of
LinkedIn and other social media outlets to learn what they look like. It’s a simple
strategy to make eye contact and better engage with attendees.
3.       Test your elevator pitch. Repeatedly. With
multiple people.
Ensure you’re delivering a meaningful and unified message
by sitting with your team, defining your talking points, and practicing.
Begin by looking at what’s being
discussed in the content portions of the event to develop your talking points.
This will give you an idea of what will be top of mind for attendees and what
they will likely be interested in hearing from you. Also take into
consideration any speaking opportunities your company is participating in.
4.       Create a well-thought out staffing
schedule.
No matter the size of the show, it’s important that you know who
will be at the booth and when. As you’re rehearsing your pitch, make notes of
the types of questions people ask ‘ are the questions about client services,
are they technical, about pricing, or requesting a demo?
Take these questions into
consideration when creating your schedule, as you’ll want to ensure there’s
always someone at your booth who knows the answers.

For the remaining
rules and detailed tips and tricks on how to successfully execute each,
download the full ebook here: http://bit.ly/1XEgXed

Summary of The Media Insights & Engagement Conference 2015 Day Two: Part 2

By: Jim Bono, Vice President, Research, Crown Media Family Networks
The afternoon portion of Day two at The Media Insights & Engagement Conference consisted once again of the Strategic Lab sessions.
At 2 pm, there were three choices:
??         Cross-Platform Insights & Monetization – Emotional Tonality and Ad Receptivity with Marcela Tabares (A&E) and Mike Bloxham (Magid)
??         Hyper-Viewing & Behavior Trends - Insights into the Effects of Internet Technology and Video Platform Proliferationwith Richard Zackon (CRE) and David Tice (GfK)
??         New Disruptions in Media – Understanding Sharknado 2: The Even More Social One with Ashlee Gouldstone (NBCU)
At 2:45 pm there were three more choices:
??         Real Cross Platform at Scale: Tune-in and Sales Impact
??         The New Living Room: What ESPN Learned from World Cup and College Football
??         The New Age in Mobile Music Consumption
Jonathan Steuer and Brian Katz of TiVo presented at the Real Cross Platform at Scale session. At this session we saw how it is possible to gain more in-depth understanding of consumers across devices. We also learned that TV and digital media work differently in their impact on tune-in and Sales, and heard about new tools that TiVo has to assist in the prediction of program success or failure, early in process.
After a short break, we were offered three more interesting sessions to choose from:
??         Surviving The Cross Platform Explosion: Lessons from the Walking Dead
??         Consumer Behavior and Consumption Across Media: The Digital State of Play
??         What to Worry About: The Most Important Trends in 2014
AMC’s Melanie Schneider and Jason Kramer of Vital Findings gave us a great look at cross platform data for Walking Dead – the cable show that Melanie kept reminding us that is “the #1 show on the planet” (even though I don’t watch it.) Key topics they discussed were quantifying relationships, market size, and the relative importance of social media. They touched on the fact that data tells us the “what”, but not the “why.” To put data into context, they compared Walking Dead to other shows like Mad Men and Son of Anarchy. They also compared viewing of current season of Walking Dead on AMC to previous seasons available on Netflix, as well as re-runs, DVR and VOD viewing.
The day concluded with IFC’s Daniel Marcu leading a fun and entertaining interactive session - Generation P (Power). A mixed panel of millennials and “experienced” researchers, consisting of Jim Bono (Crown Media), Theresa Pepe (Viacom), Courtney Thomasma (BBCA), James Fulton (IFC) and Carol Hinnant (Rentrk) shared views and engaged in an open discussion with the audience on what we know and what we think we know about the millennial generation.

About the Author: Jim Bono is a TV industry veteran of nearly 25 years, working in Cable TV research for over 20 years.  He’s coming up on his 15th year with Hallmark Channel and Crown Media, where he is VP of Research and heads the department on the East Coast.  A Long Island native all his life, Jim is married to his best friend and wife of 23 years and has 2 wonderful teenaged sons.

The Impact of #SocialTV On Consumers and Advertisers

This morning at the second day of The Media Insights & Engagement Conference in San Diego, Erika Faust, Client Service at Nielsen Social spoke to us about the impact of social TV on consumers and brands today.
According to Nielsen’s research, one quarter of social media users are aware of programming because of social TV.  Understanding social TV and the brand chatter taking place.
In the last six months of 2014, according to Faust, there were 433 million tweets about TV.  The research shows that consumers enjoy chatting about TV while they are watching their favorite shows. Faust said that there’s also a lot of chatter going on around brands. In fact, the research shows that there were 335 million tweets about brands.
So, how do these relate to one another?
The overlap between the populations is large, according to Faust. In fact, 59 percent of brand authors also tweet about TV. But, TV authors are sending four times as many tweets about brands than people who only tweet about brands. So, if an advertiser is looking to engage with people who amplify their brands, these people are a really good audience to target.
Meanwhile, TV authors have three times as many followers compared to authors that tweet only about brands. You are sitting on a valuable asset for your advertisers.

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

Summary of The Media Insights & Engagement Conference 2015 Day One

By: Jim Bono, Vice President, Research, Crown Media Family Networks 
Day one of The Media Insights & Engagement Conference started off with our co-chairs Jess Aguirre of Crown Media Family Networks and Tom Ziangas of AMC Networks discussing the day’s upcoming events.
I was totally blown away by our first Keynote speaker, Dr. Jeffery Cole, who addressed media entertainment at its “tipping point”…again. He noted that 12 years ago broadband changed everything not because of speed, but because of the direct connection to viewers. Dr. Cole also pointed out that Over The Top is our future. Young adults are not getting TV or cable TV as they move out of their parents’ homes and into their own residence, but not due to lack of interest. This generation’s interest in TV is greater than any prior generation.  But they continue to try to find newer/more affordable ways to view content. Dr. Cole went on to give great insights about theater vs TV, and cites the impacts that HBO, Netflix and Amazon Prime have had on the industry.
In my 20+ years in the cable industry, and considering all of the conferences I’ve been to, I found Dr. Cole to be one of the best keynote speakers I’ve ever seen.
Our first keynote panel was moderated by Marilyn Stephens of the U.S. Census Bureau. The panel included Michele Meyer from Univision and Julie Zwissler from MNet America, who discussed The Changing Face of America, as the ethnicity of the population continues to shift throughout the country. Marilyn gave a great presentation and in-depth look at the U.S. ethnic breakdown, while Michele and Julie offered additional information about the Hispanic and Asian cultures.
Next was our 2nd keynote speaker of the day, Nir Eyal, author of ‘Hooked: How to Build Habit-forming Products.’ Nir shared his thoughts about social media, brands, and how we create habits in associating and using these products.  His very humorous approach showed us an interesting view of behavior (ie: people who suffer from depression check email and Facebook more).
He also used the equation B = M+A+T (Behavior = Motivation + Ability + Triggers) to give examples of how we act and react.

Our first half of the day concluded with our keynote panel: The State of the Industry – Deciphering the Future. The panel was moderated by Eric Solomon of Nielsen and included Justin Fromm of Hulu, Howard Shimmel of Turner, Liz Huszarik of WB, and Tom Ziangas (filling in for the absent Dave Poltrack of CBS). Discussions revolved around big data, consumer behavior, and the ever-changing technology that our industry faces every day.  The panel pointed out that there are many obstacles that make our jobs as content providers and researchers even more challenging. They even brought up issues of trust, especially when dealing with our measurement partners (Nielsen, Rentrak, etc.)

About the Author: Jim Bono is a TV industry veteran of nearly 25 years, working in Cable TV research for over 20 years.  He’s coming up on his 15th year with Hallmark Channel and Crown Media, where he is VP of Research and heads the department on the East Coast.  A Long Island native all his life, Jim is married to his best friend and wife of 23 years and has 2 wonderful teenaged sons.

The Changing Face of America

Did you know that one in three people in the United States is a minority? The nation’s population is drastically changing.
At the Media Insights & Engagement Conference 2015 this morning in sunny San Diego, Moderator Marilyn Stephens, Data Dissemination Specialist; Media Lead, US Census Bureau, kicked off the Keynote Panel entitled, ‘The Changing Face of America’ featuring panelists Michele Meyer, VP, Network Research, Univision, and Julie Zwissler, SVP, Marketing and Partnerships, MNet America.
These three dynamic women discussed the different ways people in which different cultures in America, specifically Asian and Hispanic cultures, are consuming mutlimedia content today. Univision and MNet America are both seeing a major shift in how media is being consumed differently.
When it comes to the Hispanic culture, the younger Hispanics want to watch novellas because it’s a connection to their family and brings them together.  In their culture, the TV is a family experience in a multi-generational household, maintaining that family feel.  Meanwhile, in the Asian culture, when the parents get older, the children move back home while graduating from a great university and working a great full time job.
Across the board in an American household, families are watching TV, while Millennials are on their phones, tablets, or laptops playing games while also watching TV. More and more, Millennials and younger generations are watching media on multi-devices. They are early adopters and they want something new that no one else has discovered yet. Millennials in America are all about early discovery.

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

Insights on Diversity in America from US Census Bureau, Univision, TV One & HBO Latin America

Earlier this year, the U.S. Census Bureau projected that “by 2042, so-called racial minority groups will make up the majority of the U.S. population.”
New technologies and viewing behaviors are not the only things that media professionals have to worry about – the new challenge is connecting with an ethnically diverse audience. What are you doing to better understand this “new America” and engage with them on a deeper level?
The Media Insights & Engagement Conference has brought together research leaders from ethnic networks (including MNet America, TV One and Univision) to discuss The Changing Face of America with the U.S. Census Bureau’s Data Dissemination Specialist, Marilyn Stephens. This keynote and panel discussion will present an overview of ethnic population growth and their incredible spending power, as well as viewership, media consumption and more.
The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA
Download the conference brochure for full details: http://bit.ly/1v9uOR7

Plus, you’ll also hear from HBO Latin America on:

Decoding the Entertainment Landscape in Latin America Across Generations
In order to understand the evolution and current state of the Latin American Media Consumer, HBO Latin America conducted an audience segmentation study to uncover the consumption habits and traits that define today’s generations. By uncovering these specific segments, HBO can more specifically target their heavy consumers, loyal viewers and potential subscribers. Find out what Luis Duarte, Audience Research Director, DirecTV Latin America (and Media Insights 2014 speaker) is looking for in partnerships: http://bit.ly/1BpdQ49
 For the full session description, download the conference brochure: http://bit.ly/1v9uOR7
Join us in San Diego and gain the insights you need to understand and engage with the Changing Face of America. Register by Friday & save $600: http://bit.ly/1v9uOR7
Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15

Get to Know Your Audience Better with Facebook’s New Insights Tool

Marketers, you’re in luck! Facebook recently launched its Audience Insights tool for advertisers, which was designed to help marketers learn more about their target audiences, according to the social network.  The company stated in a news release, ‘The more customer insights you have, the better you’re equipped to deliver meaningful messages to people.’
Today, social media allows marketers to reach consumers in a unique, untraditional environment where they are deeply engaged and constantly generating meaningful conversations. There is a huge opportunity in making sense of the social data created by the billions of users who broadcast their interests and opinions across social media channels like Facebook.
Not to be confused with Page Insights, Audience Insights is different because it looks at trends about current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (likes, comments and shares). Some ways Audience Insights can help marketers learn about their audiences include: understanding what demographic traits index highest for page audience vs. the entire Facebook population;  identifying the pages liked most often by the audience that has liked the page and; viewing the Personicx lifestyle categories that index highest for brand page audience.
According to a recent post on InsideFacebook by Grant Parker, Vice President of Strategic Partnerships at 4C, Facebook Audience Insights has begun rolling out within Ads Manager for all U.S. marketers, with global access coming in a few months.  

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.   

Free Pass Available to the 2014 Media Insights & Engagement Event

Earn a complimentary all-access pass to 2014 Media Insights & Engagement conference by serving as a Guest Blogger at the event. As a Guest Blogger, you’ll have access to 2014 Media Insights & Engagement Event‘s comprehensive agenda focusing on understanding how people behave and applying that knowledge to drive innovation and influence smarter decisions specifically as it relates to media engagement and establishing strategic insights as innovation partners to the media industry including cable, broadband, satellite, OTT, telecommunications and more.

You’ll get a pass to the Media Insights & Engagement conference in exchange for submitting at least 1 post per week (3- 5 maximum) to this blog before or after the conference and attending specifically assigned sessions at the event and blogging live or same day.

By participating as a Guest Blogger leading up to and at the event, you’ll receive an all-access pass for the entire event, taking place on January 29-31, 2014 in Miami, Fl.  * Guest Bloggers are responsible for their own travel and lodging.

Apply today by sending your name, title, company, short biography and links to your blog or writing samples, along with a few sentences about why we should choose you to be our 2014 Media Insights & Engagement Event Guest Blogger to vrusso@iirusa.com. We will review your submission and contact the chosen two Guest Bloggers directly with more details.