Tag Archives: energy

Live from #TMRE13: 5 Game Changing that will drive trends today and in the future

Consumers are taking control of their lives. They are
rearranging their lives to their own satisfaction for the better of their home
and family. Companies can benefit from this as they offer cusotmized solutions to these “game changing trends”, found by Campbell’s Soup.
My ROI: Consumers are taking a personal return on investment
approach to assessing. But now good value is not about paying the lower price.
Consumers are willing to pay for experiences that will matter more for them,
that fit them better individually. Service is back ‘ as people want better
value for their money.
iHealth3.0: Consumers are more concerned about health, image
management, and the general wellbeing, given the overall statistics of being
overweight, and consequential expenses.
Energy Management: Consumers are overall tired, and
consequently cranky. Energy emerges as a highly sought need, now the highest
sought commodity, ranked higher than money and time. Consequently opportunities
are like virtual supermarkets to avoid traveling and energy consumables.
The Desire to Feel Alive:  Help consumers break free and enjoy moments that
reward themselves. How can brands do this? Across ages and genders there is a
desire to be more lively, and opportunities are present in multiple consumer
and healthcare industries.
Digital is resetting expectations: Digital is an integrated
and integral part of life, and not a distraction. This affects everything from
DIY, to shopping, to connecting with others.
Sourabh Sharma, Communication & Social Media Research Expert at SKIM,
an international consultancy and marketing research agency, has a background in
engineering, marketing and finance from the University of Pennsylvania, and the
Wharton School and Rotterdam School of Management. Having worked in marketing
and product development at L’Oreal, followed by a stint in management
consulting, he now passionately enjoys the world of social media, and can be
found on every platform with his alias sssourabh. He is a food critic and a
fashion writer, and documents these alongside strategy on his blog called
3FS. He may be reached at s.sharma@skimgroup.com. Follow him on

A Gold Medal for FUN

This is posted on behalf of JoAnna Brandi. It is co-posted on the Customers 1st Blog and JoAnna Brandi blogs.

It all started as a crazy idea. From an intern nonetheless. While the ‘real’ Olympics were taking place in China the folks over at the Midwest ISO were having an Olympics all their own. The intern – Brooke Rodda – thought it would be great fun to come up with some challenges for interdepartmental games, and it was easy to think how that might just be good for morale. Deb Lang, Director of Training, liked the idea and built on it. Deb’s big on teamwork and fun so the idea instantly appealed to her. As fate would have it, the Friday before a box of ‘BeanBoozled’ had landed on her desk and she saw immediate application. (For the uninformed like me – it’s a box of BeanBoozled jelly beans – 10 colors of beans and 20 flavors – every color has one tasty flavor, and a disgusting flavor – the idea is that you never know whether you are about to get a good one or a bad one. This, apparently, makes it ideal for party games.) This instantly started Brooke’s mind going in the direction of whacky games ‘ one having to do with blindfold bowling another with condiment painting (held in the cafeteria at lunchtime of course.) Before long she and her team of equally creative thinkers had planned the games and word rapidly spread throughout the company grapevine and more people came on board. ‘We want to be involved too,’ was the most common sentiment heard. Energy and excitement were building. By the time the day for the Olympics arrived representatives from several divisions withing the company were on board, with more joining in to coach from the sidelines as word continued to spread. The Olympics occurred mostly in 15 minute increments so not to take too much away from the work days. These short burst of activity really energized people throughout the five day competition.

I just happen to call on the last day and got a ‘blow by blow’ on the final minutes of the events. I sat laughing in my parked car while a thunderstorm threatened right behind me. I had to make sure my car was not moving because I laughing much too hard to be driving. Since I wanted to find out the results, I called back the next week and got the scoop. ‘So what did you get out of it’? I asked.’Besides fun? Team participation, increased communication between departments, memorable common experiences, innovation, engagement.’ ‘I gather then, this is only the first of your Olympics,’ I asked.

‘Yep, the first Annual.’ A tradition is born. All because a company was open enough to listen to a suggestion of a young intern ‘ a crazy suggestion at that. Gary Hamel, oft called the world’s greatest strategist, says that we need to find ways in companies to create thousands of crazy ideas, and out of the thousands we’ll distill them down to hundreds of not-so-crazy ideas, and out of them perhaps 10 or so viable ideas and out of the one or two really really great ideas that will fundamentally change the nature of our business and give us a competitive edge. Congratulations Midwest ISO, you’ve got a great start.

If you’d like to see more of Joanna Brandi’s blogs, visit JoAnna Brandi’s Blogs. You can also find out more by visiting her Customer Care Coach website. Joanna Brandi will be a keynote speaker at this year’s North American Conference on Customer Management, and has already been profiled on our Customer 1st blog. Stay tuned for her posts on the Customers 1st blog!